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  • All HBS Web  (182)
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    • News  (39)
    • Research  (114)
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  • 13 Jun 2005
  • Research & Ideas

Rescuing Products with Stealth Positioning

consumers discover that a company used the technique to cheat them by exploiting their naïveté. The difference is evident in the following examples, where companies have thoughtfully adopted a stealth-positioning approach. EyeToy: Play. Sony's PlayStation is the... View Details
Keywords: by Youngme Moon
  • 18 Oct 2016
  • First Look

October 18, 2016

innovation from a game of chance to one in which they develop products and services that customers want to buy and are willing to purchase at a premium price. How do companies know how to grow? How can they create products that they are... View Details
Keywords: Sean Silverthorne
  • 12 Feb 2013
  • First Look

First Look: Feb. 12

Case 713-447 In 2012, GREE was one of the world's most profitable mobile social gaming companies. Its success in Japan was due both to its in-house games and to the development... View Details
Keywords: Sean Silverthorne
  • 23 Dec 2002
  • Research & Ideas

Partnering and the Balanced Scorecard

even be adversarial because for every cent that Mobil reduced the price of gasoline to the dealer, to reduce the dealer's cost of goods sold, one cent would be subtracted from Mobil's top line (revenues). This old strategic view put View Details
Keywords: by Robert S. Kaplan & David P. Norton
  • 31 Oct 2017
  • First Look

New Research and Ideas, October 31, 2017

Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=53418 Threat of Platform-Owner Entry and Complementor Responses: Evidence from the Mobile App Market By: Wen, Wen, and Feng Zhu Abstract—We examine how app developers... View Details
Keywords: by Sean Silverthorne
  • 12 May 2009
  • First Look

First Look: May 12, 2009

Negotiation Game simulates the experience negotiating the sale, purchase, or financing of a property. The class competes as either a lender, buyer, or one of two groups of sellers, Raleigh, North Carolina and Las Vegas, Nevada. This is... View Details
Keywords: Martha Lagace
  • 14 Oct 2009
  • First Look

First Look: October 14

relies on platforms and horizontal ecosystems of firms producing complementary products. Using three case studies—software, animation and mobile telephony—we illustrate two key sources of inefficiencies that this mismatch can create, all... View Details
Keywords: Martha Lagace
  • 16 Dec 2008
  • First Look

First Look: December 16, 2008

PC, the organization faced challenges in doing things outside of its established processes. Though many of the team members had worked together for years, they had to find new ways of working as they tried to launch the new mobile... View Details
Keywords: Sean Silverthorne
  • 31 Jul 2012
  • First Look

First Look: July 31

the constraints and opportunities of their representation structure are reflected in the micro-interactions, the broad improvisations, and the resulting substantive and relational outcomes. Looking Up and Looking Out: Career Mobility... View Details
Keywords: Carmen Nobel
  • 01 Dec 2015
  • First Look

December 1, 2015

frequently observed when a corporation is entering into a new foreign region for innovative work, especially in settings where intellectual property protection is weak. We also connect collaborative patents to the ethnic composition of the firm’s U.S. inventors and... View Details
Keywords: Sean Silverthorne
  • 08 Aug 2017
  • First Look

First Look at Research and Ideas, August 8, 2017

Barry Abstract—Many markets, including the markets for IPOs and debt issuances, are syndicated, in that a bidder who wins a contract will often invite competitors to join a syndicate that will fulfill the contract. We model syndicated markets as a repeated extensive... View Details
Keywords: Sean Silverthorne
  • 23 Jul 2013
  • First Look

First Look: July 23

exporting, learning from competitors, users, and alliance partners. In this paper we focus attention on another locus of learning that has received less attention from academics despite popular interest: learning by supplying. Using a detailed panel dataset on supply... View Details
Keywords: Anna Secino
  • 23 Dec 2014
  • First Look

First Look: December 23

"claim" value individually and cooperative ones to "create" value jointly, as well as efforts to change perceptions of the game itself. Since advice to one side does not necessarily presume the full game-theoretic... View Details
Keywords: Carmen Nobel
  • 05 Jun 2012
  • First Look

First Look: June 5

firms' geographic expansion across time and markets. Specifically, we build a model in which two firms that differ in their capabilities enter sequentially into two markets with different potentials for profit. The model is solved using View Details
Keywords: Sean Silverthorne
  • 08 May 2012
  • First Look

First Look: May 8

detailed panel dataset on supply relationships in the mobile telecommunications industry, we address the following questions: What factors contribute to a firm's ability to learn by supplying, and build technological and market... View Details
Keywords: Carmen Nobel
  • 11 Dec 2012
  • First Look

First Look: Dec. 11

as the relevant risks. Purchase this case:http://hbr.org/search/213019-PDF-ENG Angry Birds Gupta, Sunil, and Dharmishta RoodHarvard Business School Case 512-033 Within months of its launch in December 2009, Angry Birds, a mobile View Details
Keywords: Sean Silverthorne
  • 13 Feb 2018
  • First Look

New Research and Ideas, February 13, 2018

on those earnings, targeting behavior is muted and no longer generates a negative effort response to higher wages. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53905 in press Games and Economic Behavior View Details
Keywords: Sean Silverthorne
  • 21 Feb 2017
  • First Look

First Look at New Research: February 21

complementary resource mobilization and internal integration. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52260 November 16, 2016 Harvard Business Review How to Negotiate After a Staggering Defeat: A Playbook for... View Details
Keywords: Carmen Nobel
  • 24 Jan 2012
  • First Look

First Look: Jan. 24

of those networks, influencing both word-of-mouth intentions and consumption. Consumers were exposed to friend- or family-related products (e.g., game consoles or refrigerators); when asked to list the first people they knew who came to... View Details
Keywords: Sean Silverthorne
  • 13 Sep 2011
  • First Look

First Look: September 13

consoles (particularly handheld ones) were facing increasing substitution from online and mobile games played on social networks and/or mobile phones (e.g. Zynga's Farmville).... View Details
Keywords: Sean Silverthorne
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