Mobile Devices - Publications - Faculty & Research

13 Jul 2020
Research & Ideas

Merck CEO Ken Frazier Discusses a COVID Cure, Racism, and Why Leaders Need to Walk the Talk

mobility the way it is, this pandemic is just the first of many that we could experience as a species because those conditions are only going to get worse going forward. THE COVID-19 CRISIS More Business-Related Pandemic Coverage from... View Details

Keywords: by Staff; Pharmaceutical

10 Oct 2011
Research & Ideas

Retailing Revolution: Category Killers on the Brink

their offerings. Can you be an office supply store if you do not sell paper? What does it mean to be an electronics shop if the focus is on mobile devices and you don't sell televisions? Store productivity... View Details

Keywords: by Rajiv Lal & Jose B. Alvarez; Retail

13 Sep 2010
Research & Ideas

The Consumer Appeal of Underdog Branding

succeed when the odds are against them." Marketers can use underdog narratives to positively affect consumers' perceptions of and purchase of brands, she says. "Underdog narratives are often delivered to consumers through the rhetorical View Details

Keywords: by Martha Lagace

Web

MBA 2025 Alumni Technology Transition - Alumni

and Mobile Devices section. August 31 August 31 Zoom Pro account access ends Please download and store your Zoom cloud recordings before access is lost. Once your access to HBS Zoom ends you can still attend... View Details

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Tips for Working Remotely | Information Technology

protect yourself when using hotel or airport Wi-Fi. Review our Best Practices for Traveling Abroad document, created in conjunction with other higher education institutes. Protect your Mobile Devices Keep... View Details

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HBSGrid Terms of Service - Research Computing Services

)that I do not share with anyone for each of my Harvard accounts. I agree that I will protect Harvard Data according to its sensitivity: Level 3 data will only be stored on devices which have been fully encrypted. I understand that this... View Details

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Security & Privacy | Information Technology

to individual identity theft, including filing fraudulent tax returns. Thank you for your commitment to keeping Harvard’s data safe and secure. Best Practices Review various best practices to help keep information and devices more secure.... View Details

15 Oct 2014
Research & Ideas

Apple Pay’s Technology Adoption Problem

up with a new platform and trying to become the new dominant design." Other companies that have attempted mobile payments have run into similar problems. Google Wallet was limited by its compatibility with different types of phones... View Details

Keywords: by Dina Gerdeman; Technology; Retail

01 Dec 2020
News

Two Truths and a Lie About 5G

video, and it completely democratized mobile data,” Menard observes. The jury is still out on 5G. Experts agree that it will bring massive improvements: speeds 100 times faster than 4G, and latency—or time needed for information to travel... View Details

Keywords: Jen McFarland Flint

18 May 2015
News

The First Five Years: Anjali Vaidya (MBA 2010)

an incredibly successful advertising model on desktop to mobile devices. I learned about the mobile ecosystem and its vocabulary: apps, developers, deep-linking, SDKs, APIs, server-side, View Details

Keywords: Google; Yahoo; News, Library, Internet, and Other Services; Information

01 Jun 2017
News

The New Venture Competition Crowns a New Crop

platform, delivering qualified workers in 24 hours. Alumna: Vera Makarov, MBA 2010 Region: Latin America FreeFlow Medical Devices LLC: Maker of medical devices that solve clotting, infection, and clogging... View Details

Keywords: Dan Morrell

10 Jul 2017
Op-Ed

Op-Ed: It’s a Bad Idea to Ban Customers From Recording Videos

Consumers delight in using smartphones to record their experiences and surroundings, but for businesses, such devices present tricky challenges. Suppose a customer encounters a hair in her food, a spill in an aisle, or a rude clerk.... View Details

Keywords: by Benjamin G. Edelman; Food & Beverage; Air Transportation; Retail; Service

Blog

Visit the HBS Executive Education Campus-Virtually

find yourself in the Boston/Cambridge area, you can tour our campus on your own with an online audio guide. While in-person guided tours of the HBS campus are not happening right now, you can download the SmartGuide tour app on your View Details

01 Mar 2010
News

HBS Grads Make Their Mark in India

health-care information to Indian consumers via text messaging and mobile Web browsing. India has a low Internet penetration but 450 million cell phone users, making mobile handsets the best View Details

Keywords: child care; Ambulatory Health Care Services; Health, Social Assistance; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services; Legal Services; Professional Services; Management, Scientific, and Technical Consulting Services; Professional Services

24 Mar 2017
News

Alumni New Venture Competition Finalists Named

industries, such as transportation, 3D printing, food, biotechnology, and more. The final four are: Apli: A Mexican talent agency that delivers qualified on-demand workers in 24 hours. Alumna: Vera Makarov, MBA 2010 Region: Latin America FreeFlow Medical View Details

11 Jun 2001
Research & Ideas

E-Commerce Unplugged

In this excerpt, Nohria and Leestma outline the challenges and rewards awaiting businesses that target the mobile-commerce customer. The best place to start? Develop a thorough knowledge of consumer behavior.The race for dominance in View Details

Keywords: by Nitin Nohria & Marty Leestma

12 Jul 2011
News

Phone Fun

Braterman: The man to call when it comes to selling phones. Photo courtesy Russell Braterman When it comes to selling mobile phones to a youthful market, Phones 4u’s marketing director Russell Braterman (MBA ’00) favors ad spots during... View Details

Keywords: Telecommunications; Information; Advertising, Public Relations, and Related Services; Professional Services

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Contacts & Resources | Information Technology

laptop or mobile device has been stolen. If you are off campus, file a police report. If you are on campus, contact HBS Security at 617-495-5577. Then, regardless of who owned the device, notify Technology... View Details

03 Mar 2014
Research & Ideas

Facebook’s Future

people use various online social platforms, makes some predictions. In the first decade of its existence, Facebook, aided by the broad adoption of mobile devices and fast internet connections, emerged as a... View Details

Keywords: by Mikolaj Piskorski

14 Feb 2005
Research & Ideas

The World in Your Palm?

professor Alan MacCormack took on the question of future "form factors" at the 2005 Cyberposium conference at HBS on January 29th. The general consensus: It's more important for users to be able to easily move digital information from one View Details

Keywords: by Sean Silverthorne

Publications