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  • All HBS Web  (4,006)
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  • All HBS Web  (4,006)
    • People  (11)
    • News  (1,262)
    • Research  (1,895)
    • Events  (9)
    • Multimedia  (83)
  • Faculty Publications  (1,250)
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  • Research Summary

Growing as a Purposeful Leader

By: Leonard A. Schlesinger

Leaders today have to lead in the context of extraordinary changes and challenges. The demands of today's stakeholders have risen significantly, and what is expected of senior leaders is quickly evolving in terms of their mission (more than profit),... View Details

  • June 2019 (Revised August 2024)
  • Module Note

Purpose Brands

By: Rory McDonald, Clayton M. Christensen and Shaye Roseman
Introduces a framework for innovation and brand building that is connected to an understanding of customers' Jobs to Be Done. View Details
Keywords: Brand & Product Management; Brand Architecture; Brand Building; Innovation; Product Development Strategy; Product Differentiation; Brands and Branding; Product Development
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McDonald, Rory, Clayton M. Christensen, and Shaye Roseman. "Purpose Brands." Harvard Business School Module Note 619-075, June 2019. (Revised August 2024.)
  • October 2022
  • Teaching Note

Creating and Measuring Purpose at Viega

By: Ethan Rouen and Suraj Srinivasan
Teaching Note for HBS Case No. 122-028. View Details
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Rouen, Ethan, and Suraj Srinivasan. "Creating and Measuring Purpose at Viega." Harvard Business School Teaching Note 123-035, October 2022.
  • 02 Dec 2022
  • News

Purpose and Profit with George Serafeim

  • August 1999
  • Article

Mission Driven, Values Centered

By: William W. George
Keywords: Mission and Purpose; Values and Beliefs
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George, William W. "Mission Driven, Values Centered." Executive Excellence (August 1999).
  • 17 Oct 2011
  • Research & Ideas

How ‘Hybrid’ Nonprofits Can Stay on Mission

populations they were trying to help” In the wake of this evolution over the past decade, more organizations have adopted a hybrid business model in which a social mission is the primary goal, but they still aim to generate enough... View Details
Keywords: by Carmen Nobel
  • 02 May 2022
  • News

Spotify, Disney, Ukraine, and Deep Purpose (ft. Ranjay Gulati)

  • October 2010
  • Teaching Note

Whole Foods: Balancing Social Mission and Growth (TN)

By: Christopher Marquis and Bobbi Thomason
Teaching Note for 410023. View Details
Keywords: Food; Growth and Development; Mergers and Acquisitions; Mission and Purpose; Supply Chain; Business Model; Growth and Development Strategy; Integration; Management Practices and Processes; Labor Unions; Food and Beverage Industry; United States
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Marquis, Christopher, and Bobbi Thomason. "Whole Foods: Balancing Social Mission and Growth (TN)." Harvard Business School Teaching Note 411-057, October 2010.
  • June 2014
  • Case

The Kursk Submarine Rescue Mission (Multimedia)

By: Anette Mikes and Tom Ryder
During a military exercise in August 2000, a state-of-the-art Russian nuclear submarine, the Kursk, sank in the Barents Sea, triggering global media attention and an international rescue effort.
In addition to Russia's Northern Fleet, two other organizations got... View Details
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Mikes, Anette, and Tom Ryder. "The Kursk Submarine Rescue Mission (Multimedia)." Harvard Business School Multimedia/Video Case 114-708, June 2014.
  • 23 Aug 2019
  • Sharpening Your Skills

Has the Corporate Mission Just Been Disrupted?

has been discussed for decades. Here is research and writing from Harvard Business School that discusses both the concept in theory and examples of CSR in practice. A Good Place to Start Statement on the... View Details
Keywords: by Sean Silverthorne; Green Technology
  • Article

The Social Contract Model of Corporate Purpose and Responsibility

By: Nien-he Hsieh
Of the many developments in business ethics that Thomas Donaldson has helped pioneer, one is the application of social contract theory to address questions about the responsibilities of business actors. In Corporations and Morality, Donaldson develops one of the... View Details
Keywords: Corporate Social Responsibility and Impact
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Hsieh, Nien-he. "The Social Contract Model of Corporate Purpose and Responsibility." Business Ethics Quarterly 25, no. 4 (October 2015): 433–460. (DOI: 10.1017/beq.2016.1.)
  • October 2019
  • Exercise

Business Model Exercise: Purpose and Overview

By: Shikhar Ghosh and Christopher Payton
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Ghosh, Shikhar, and Christopher Payton. "Business Model Exercise: Purpose and Overview." Harvard Business School Exercise 820-708, October 2019.
  • 07 Sep 2021
  • News

Funding His Purpose

nonprofit organization mobilized nine times more capital than in 2019 (reaching $36.2 million accumulated) and doubled the size of its workforce. In 2021, it is poised to grow its impact and staff even more.... View Details
  • 01 Jun 2010
  • News

MBAs on a Mission

global health bottlenecks through CHAI (now known as the Clinton Health Access Initiative since its mission has expanded to include pandemics like tuberculosis and malaria). As director of operations... View Details
Keywords: Sarah Auerbach;Deborah Blagg;Julia Hanna; Management, Scientific, and Technical Consulting Services; Management, Scientific, and Technical Consulting Services; Management, Scientific, and Technical Consulting Services; Management, Scientific, and Technical Consulting Services
  • June 2014 (Revised June 2017)
  • Teaching Note

The Kursk Submarine Rescue Mission (Case and Multimedia)

By: Anette Mikes and Amram Migdal
Teaching note for 114-708 View Details
Keywords: Span Of Support; JDOT; Job Design; Levers Of Control
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Mikes, Anette, and Amram Migdal. "The Kursk Submarine Rescue Mission (Case and Multimedia)." Harvard Business School Teaching Note 114-097, June 2014. (Revised June 2017.)
  • March 24, 2020
  • Article

A Time to Lead with Purpose and Humanity

By: Hubert Joly
In these unprecedented times, corporate leaders are being put to the test. Many just last summer had signed the Business Roundtable Statement of Purpose that committed their companies to serving all stakeholders. The pandemic is the first test of these principles. The... View Details
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Joly, Hubert. "A Time to Lead with Purpose and Humanity." Harvard Business Review Digital Articles (March 24, 2020).
  • 2002
  • Article

Marketing no Mission towa (What is the Mission of Marketing?)

By: Hirotaka Takeuchi
Keywords: Marketing; Mission and Purpose
Citation
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Takeuchi, Hirotaka. "Marketing no Mission towa (What is the Mission of Marketing?)." Māketingu jānaru [Japan Marketing Journal], no. 83 (2002).
  • 21 Jun 2020
  • News

Leading with purpose and humanity: A conversation with Hubert Joly

  • May 1992 (Revised May 1993)
  • Case

World Bank: Mission Uncertain

By: George C. Lodge
Keywords: Banks and Banking; Mission and Purpose; Business and Government Relations
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Lodge, George C. "World Bank: Mission Uncertain." Harvard Business School Case 792-100, May 1992. (Revised May 1993.)
  • May 2009 (Revised November 2009)
  • Case

Ralph Nader: When Purpose and Legacy Collide

By: Nitin Nohria and Umaimah Mendhro
This case tells the story of Ralph Nader's leadership, from his success as a crusader for consumer interests and active public participation in the political process to his controversial campaigns for the U.S. presidency. View Details
Keywords: Values and Beliefs; Government and Politics; Leadership; Personal Development and Career; Reputation; Public Opinion; Public Administration Industry
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Nohria, Nitin, and Umaimah Mendhro. "Ralph Nader: When Purpose and Legacy Collide." Harvard Business School Case 409-117, May 2009. (Revised November 2009.)
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