Mission And Purpose - Publications - Faculty & Research

August 1999
Article

Mission Driven, Values Centered

By: William W. George

Keywords: Mission and Purpose; Values and Beliefs

15 Nov 2019
News

HBS assistant professor Rawi Abdelal’s 2001 book National Purpose in the World Economy: Post-Soviet States in Comparative Perspective (Cornell University Press) was awarded the 2002 Shulman Prize for Outstanding Book on International... View Details

Keywords: Publishing Industries (except Internet); Information

2002
Article

Marketing no Mission towa (What is the Mission of Marketing?)

By: Hirotaka Takeuchi

Keywords: Marketing; Mission and Purpose

Citation

June 2014
Case

The Kursk Submarine Rescue Mission (Multimedia)

By: Anette Mikes and Tom Ryder

During a military exercise in August 2000, a state-of-the-art Russian nuclear submarine, the Kursk, sank in the Barents Sea, triggering global media attention and an international rescue effort.
In addition to Russia's Northern Fleet, two other organizations got... View Details

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October 2010
Teaching Note

Whole Foods: Balancing Social Mission and Growth (TN)

By: Christopher Marquis and Bobbi Thomason

Teaching Note for 410023. View Details

Keywords: Food; Growth and Development; Mergers and Acquisitions; Mission and Purpose; Supply Chain; Business Model; Growth and Development Strategy; Integration; Management Practices and Processes; Labor Unions; Food and Beverage Industry; United States

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07 Sep 2021
News

Funding His Purpose

nonprofit organization mobilized nine times more capital than in 2019 (reaching $36.2 million accumulated) and doubled the size of its workforce. In 2021, it is poised to grow its impact and staff even more.... View Details

October 2022
Teaching Note

Creating and Measuring Purpose at Viega

By: Ethan Rouen and Suraj Srinivasan

Teaching Note for HBS Case No. 122-028. View Details

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17 Oct 2011
Research & Ideas

How ‘Hybrid’ Nonprofits Can Stay on Mission

populations they were trying to help” In the wake of this evolution over the past decade, more organizations have adopted a hybrid business model in which a social mission is the primary goal, but they still aim to generate enough... View Details

Keywords: by Carmen Nobel

02 Dec 2022
News

Purpose and Profit with George Serafeim

October 2019
Exercise

Business Model Exercise: Purpose and Overview

By: Shikhar Ghosh and Christopher Payton

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02 May 2022
News

Spotify, Disney, Ukraine, and Deep Purpose (ft. Ranjay Gulati)

01 Jun 2010
News

MBAs on a Mission

global health bottlenecks through CHAI (now known as the Clinton Health Access Initiative since its mission has expanded to include pandemics like tuberculosis and malaria). As director of operations... View Details

Keywords: Sarah Auerbach;Deborah Blagg;Julia Hanna; Management, Scientific, and Technical Consulting Services; Management, Scientific, and Technical Consulting Services; Management, Scientific, and Technical Consulting Services; Management, Scientific, and Technical Consulting Services

March 24, 2020
Article

A Time to Lead with Purpose and Humanity

By: Hubert Joly

In these unprecedented times, corporate leaders are being put to the test. Many just last summer had signed the Business Roundtable Statement of Purpose that committed their companies to serving all stakeholders. The pandemic is the first test of these principles. The... View Details

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June 2023
Case

EDWINS: Leading with Passion and Purpose

By: Lynda M. Applegate and Rachel Bricklin

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29 Aug 2022
Video

Reshaping the Relationship Between Purpose and Profit

01 Sep 2013
News

Passion & Purpose

photography by Susan Young See full profiles and more photographs here. In August, five HBS alumni returned to campus to accept the School's highest honor. This year's award recipients have contributed significantly to their companies... View Details

Keywords: awards; Computer Systems Design and Related Services; Computer Systems Design and Related Services; Computer Systems Design and Related Services; Computer Systems Design and Related Services; Computer Systems Design and Related Services

23 Aug 2019
Sharpening Your Skills

Has the Corporate Mission Just Been Disrupted?

has been discussed for decades. Here is research and writing from Harvard Business School that discusses both the concept in theory and examples of CSR in practice. A Good Place to Start Statement on the... View Details

Keywords: by Sean Silverthorne; Green Technology