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April 2008 (Revised August 2008)
Supplement

AT&T v. Microsoft (B): District Court Ruling and Appeal

By: Willy C. Shih

The (B) case follows the course of Microsoft's settlement with AT&T, and its appeal in the issue of foreign replicated software that eventually goes to the U.S. Supreme Court. It is intended for follow-up the discussion of the (A) case with what happened, examining a... View Details

Keywords: Patents; Lawsuits and Litigation; Conflict and Resolution; Competitive Strategy; Technology Industry

October 2005 (Revised October 2005)
Supplement

Microsoft in the People's Republic of China: 2005 Update

By: Tarun Khanna and Elizabeth Raabe

Keywords: Information Technology Industry; China

May 1993 (Revised May 1994)
Case

Microsoft Word for MS-DOS Systems: Changing the User Interface?

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1998
Book

Competing on Internet Time: Lessons from Netscape and Its Battle with Microsoft

By: M. A. Cusumano and D. B. Yoffie

Keywords: Internet and the Web; Competitive Strategy

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August 2004 (Revised March 2005)
Teaching Note

Flextronics: Deciding on a Shop-Floor System for Producing the Microsoft Xbox (TN)

By: Jeffrey T. Polzer, Hillary Anger Elfenbein and Jenny Illes

Teaching Note to (9-403-090). View Details

Keywords: Factories, Labs, and Plants; Video Game Industry; Manufacturing Industry; Spain

September 1995 (Revised November 2005)
Teaching Note

Microsoft in the People's Republic of China, 1993 & 2005 Update (TN)

By: Tarun Khanna

Teaching Note for (9-795-115) and (9-797-107). View Details

Keywords: Information Technology Industry; China

2012
Chapter

Schumpeterian Competition and Diseconomies of Scope: Illustrations from the Histories of Microsoft and IBM

By: Timothy F. Bresnahan, Shane Greenstein and Rebecca M. Henderson

We address a longstanding question about the causes of creative destruction. Dominant incumbent firms, long successful in an existing technology, are often much less successful in new technological eras. This is puzzling, since a cursory analysis would suggest that... View Details

Keywords: Technological Innovation; Opportunities; Competition; Information Technology; Innovation and Management; Organizations; Relationships; Information Technology Industry

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May 2018 (Revised February 2019)
Case

The Powers That Be (Internet Edition): Google, Apple, Facebook, Amazon, and Microsoft

By: Jeffrey F. Rayport, Julia Kelley and Nathaniel Schwalb

As of early 2018, five U.S. technology companies—Google, Apple, Facebook, Amazon, and Microsoft—were among the largest companies in the world. Similarly, three Chinese technology firms—Baidu, Alibaba, and Tencent, or BAT—had emerged as global players due in part to the... View Details

Keywords: Internet and the Web; Business Ventures; Customers; Analytics and Data Science; Safety; Corporate Strategy; Competitive Strategy; Technology Industry

May 2009
Article

Intellectual Property, Architecture, and the Management of Technological Transitions: Evidence from Microsoft Corporation

By: Alan David MacCormack and Marco Iansiti

Keywords: Intellectual Property; Information Technology; Transition; Applications and Software; Information Technology Industry

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June 2003
Teaching Note

Competition Policy in the European Union and the Power of Microsoft (TN)

By: Julio J. Rotemberg

Teaching Note for (9-701-043). View Details

Keywords: Computer Industry; Electronics Industry; European Union; United States

November 1996 (Revised June 1999)
Case

Living on Internet Time: Product Development at Netscape, Yahoo!, NetDynamics, and Microsoft

By: Marco Iansiti and Alan D. MacCormack

Describes how four companies in the Internet software market approach product development. Drawing upon short case studies of three recent projects, students are invited to synthesize the common attributes of development practice in turbulent environments. View Details

Keywords: Product Development; Internet and the Web; Applications and Software; Situation or Environment; Volatility; Risk and Uncertainty; Research and Development; Information Technology Industry; United States

05 Jul 2022
Op-Ed

Hear Me Out: Introverts Can Be Loud and You Might Like Microsoft Teams

we care about. Care about the sound of our own voice (E or I) and we don’t listen. Care about the other person too, and things shift radically.” Alan ArnettLondon, UK Re: "Free Isn’t Always Better: How Slack Holds Its Own Against View Details

Keywords: by Danielle Kost

1 Oct 2002
Conference Presentation

Intellectual Property, Architecture, and the Management of Technological Transitions: Evidence from Microsoft Corporation

By: Alan MacCormack and Marco Iansiti

Keywords: Intellectual Property; Management; Information Technology; Design; Computer Industry

September 2001
Background Note

Note on Application of the Antitrust Laws to the New Economy: An Analysis of United States v. Microsoft Corporation

Analyzes the 1991 decision of the U.S. Court of Appeals for the District of Columbia Circuit in the seminal New Economy antitrust case United States vs. Microsoft Corp., 253 F.3rd 34 (D.C. Cir. 2001), which arose out of Microsoft's efforts to promote Internet Explorer... View Details

Keywords: Lawsuits and Litigation; Software; Intellectual Property; Monopoly; Laws and Statutes; Information Technology Industry; District of Columbia

2002
Working Paper

Intellectual Property, Architecture, and the Management of Technological Transitions: Evidence from Microsoft Corporation

By: Alan MacCormack and Marco Iansiti

January 2017
Background Note

Making Virtual Reality Real

By: Feng Zhu, Sarah Mehta and David Lane

This note describes virtual reality and augmented reality technologies and describes the main consumer products on offer in 2016 as well as their manufacturers. It also surveys existing applications of virtual and augment reality technologies. View Details

Keywords: Virtual Reality; Augmented Reality; Oculus; Google; HTC; Magic Leap; Microsoft; Samsung; Software; Niantic; Digital Platforms; Technology Adoption; Applications and Software; Technology Industry

01 Nov 2021
What Do You Think?

How Long Does It Take to Improve an Organization’s Culture?

any kind of change. "Are Nadella and Microsoft the exception to the rule?" Exhibit A is CEO Satya Nadella, who is credited with leading the reshaping of Microsoft’s culture. In 2014, he found an organization that, among other things, had... View Details

Keywords: by James Heskett

29 Nov 2022
Cold Call Podcast

How Will Gamers and Investors Respond to Microsoft’s Acquisition of Activision Blizzard?

Keywords: Re: Joseph Pacelli; Technology; Media & Broadcasting

April 2023 (Revised February 2024)
Case

AI Wars

By: Andy Wu, Matt Higgins, Miaomiao Zhang and Hang Jiang

In February 2024, the world was looking to Google to see what the search giant and long-time putative technical leader in artificial intelligence (AI) would do to compete in the massively hyped technology of generative AI. Over a year ago, OpenAI released ChatGPT, a... View Details

Keywords: AI; Artificial Intelligence; AI and Machine Learning; Technology Adoption; Competitive Strategy; Technological Innovation

January 2009
Case

Microsoft's Search

By: Jan W. Rivkin and Eric J. Van den Steen

In 2008, executives at Microsoft must decide how to compete against Google in the market for Internet search and advertising. The case describes how Microsoft has responded to a set of competitive threats in the past, how Google has gained a dominant position in... View Details

Keywords: Digital Marketing; Competitive Strategy; Internet and the Web; United States

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