Publications

April 1987 (Revised May 1987)
Supplement

Inland Steel Co. Product Policy (H): Fred Lerner--Inventory Planning and Control

By: Benson P. Shapiro and Lawrence B. Levine

Keywords: Asset Management; Metals and Minerals; Steel Industry

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19 Sep 2017
First Look

First Look at New Research and Ideas, September 19

state-owned China Non-Ferrous Metals Mining Corporation, to illustrate China’s growing interest and involvement in the African continent. While many in Africa welcome the substantial Chinese investment,... View Details

Keywords: Sean Silverthorne

February 1980 (Revised April 1981)
Case

Poland Spring Bottling Corp.

By: Benson P. Shapiro

Poland Spring is a small domestic bottler of mineral water trying to compete in a rapidly expanding market against Perrier, the dominant brand, and 20 other foreign and domestic waters. Company management must decide how to position and promote its product with limited... View Details

Keywords: Product Marketing; Product Positioning; Competition; Globalized Markets and Industries; Food and Beverage Industry; Food and Beverage Industry; United States

August 1989 (Revised December 1998)
Case

Harper Chemical Co., Inc.

A company acquires the rights to a mineral with potential uses in the ceramic and paint industries. After many years, sales are still far below expectations and the company considers selling the whole operation to a potential customer. Rewritten version of an earlier... View Details

Keywords: Business Strategy; Industrial Products Industry; Chemical Industry

October 2015 (Revised September 2016)
Case

Peru: Economic Miracle or Just a Mirage?

By: Richard H.K. Vietor, Fernando A. D'Alessio and Ricardo M. Pino

After years of rapid growth, Peru's economy had recently slowed. Mineral prices were down and the current President, Humala, had only a year remaining in office before the next election. And he could not run again. While the country had many strengths, especially in... View Details

Keywords: Resources; Internal Security; Politics; Natural Environment; Metals and Minerals; Country; Political Elections; Social Issues; Economic Growth; Tourism Industry; Peru

December 2001 (Revised April 2002)
Case

Synthes

By: John T. Gourville

Synthes is the recognized leader in the U.S. orthopedic implant market, with a 50% market share in the metallic plates, rods, and screws used to fix severe bone fractures. Synthes' marketplace strength lies in the strength of its sales force and in the quality and... View Details

Keywords: Innovation and Invention; Risk Management; Marketing Strategy; Product Launch; Market Entry and Exit; Product Development; Problems and Challenges; Competition; Manufacturing Industry; United States

January 1986 (Revised August 1986)
Case

Bougainville Copper Ltd. (Condensed)

Describes a mine operated by Bougainville Copper Ltd. in Papua New Guinea and the pressures negotiating the mineral contract between PNG and Bougainville Copper. Condensed from Bougainville Copper Ltd. (B), (C), and (D) by J.S. Hammond and G.B. Allan. View Details

Keywords: International Finance; Contracts; Negotiation; Mining Industry; Oceania

17 Apr 2024
Blog Post

New Venture Competition 2024: Business and Environment Ventures

economy through specialized, hands-on trade training programs. Searchlight - Ben Kallas (MBA 2024) - Searchlight will enable western countries to address vulnerabilities in their critical mineral supply chains by providing on-the-ground... View Details

October 2003 (Revised December 2003)
Case

Orange Imagineering

By: Joseph B. Lassiter III and Todd H Thedinga

As a proven entrepreneur, Rich Miner has been successful in the start-up world. Now, following the acquisition of his start-up, he has established a corporate R&D/venture operation in America to serve as the "eyes and ears" of his European parent company, Orange... View Details

Keywords: Corporate Entrepreneurship; Research and Development; Business Startups; Acquisition; Telecommunications Industry; United States; Europe

January 2007 (Revised July 2013)
Case

To JV or Not To JV? That Is the Question (for XTech in China)

By: Daniel J. Isenberg and Paul W. Marshall

XTech, a leading manufacturer of metal parts for the telecommunications industry, is being pushed by its large equipment vendor customers to establish a manufacturing operation in China. CEO Reinhold Hesse is debating several options: establishing a joint venture,... View Details

October 1995
Case

Groupe Danone Prepares for the Next Century

By: Ray A. Goldberg and Elizabeth Ashcroft

Danone is the largest food company in France and is in the top ten in the world, but most of its activity is in France, Spain, and Italy. How does it become a global company? Should it? How does it leverage its leadership in yogurt, biscuits, and mineral water? View Details

Keywords: Decision Choices and Conditions; Global Strategy; Goods and Commodities; Marketing Strategy; Strategic Planning; Expansion; Food and Beverage Industry

14 Jul 2020
Research & Ideas

Restarting Under Uncertainty: Managerial Experiences from Around the World

perceiving the efforts made by the company, and iv) understand their main concerns. The results of the survey will be used to plan the next phase. Case 2: Influencing employees’ behavior outside the firm SteelCo, an Italian producer of... View Details

Keywords: by Raffaella Sadun, Andrea Bertoni, Alexia Delfino, Giovanni Fassio, and Mariapaola Testa

June 2017
Case

Harmonie Water: Refreshing the World Naturally

By: John A. Quelch and John L. Teopaco

The marketing director of Harmonie Mineral Water—the second-best selling bottled water in the world—is using findings from two project studies to assess how to establish a global brand identity for Harmonie via television advertising. He must decide what product... View Details

Keywords: Brands and Branding; Advertising; Marketing Communications; Global Strategy; Food and Beverage Industry