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Show Results For
- All HBS Web
(260)
- News (66)
- Research (154)
- Events (1)
- Multimedia (1)
- Faculty Publications (75)
- Research Summary
The Function of Outlet Stores
Outlet stores are ubiquitous in the retail environment, and many firms sell goods through outlets as well as their primary stores. Using a highly detailed data set from a major U.S. luxury fashion goods firm, Professor Ngwe is able to look at market segmentation by... View Details
- September 2009
- Case
Culinarian Cookware: Pondering Price Promotion
By: John A. Quelch and Heather Beckham
In November of 2006, senior executives at Culinarian Cookware were debating the merits of price promotions for the company's premium cookware products. The VP of Marketing, Donald Janus, and Senior Sales Manager, Victoria Brown, had different views. Janus felt price... View Details
Keywords: Profitability Analysis; Consumer Marketing; Brand Equity; Pricing Policies; Sales Promotions; Small ＆ Medium-sized Enterprises; Decisions; Goals and Objectives; Price; Marketing Strategy; Consumer Behavior; Management Teams; Sales; Brands and Branding; Consumer Products Industry
Quelch, John A., and Heather Beckham. "Culinarian Cookware: Pondering Price Promotion." Harvard Business School Brief Case 094-057, September 2009.
- 03 Mar 2008
- Working Paper Summaries
Testing a Purportedly More Learnable Auction Mechanism
- 05 Mar 2009
- Working Paper Summaries
CPC/CPA Hybrid Bidding in a Second Price Auction
Keywords: by Benjamin Edelman & Hoan Soo Lee
- 29 May 2009
- Working Paper Summaries
Crafting Integrated Multichannel Retailing Strategies
- 18 Apr 2022
- HBS Case
Dick’s Sporting Goods Followed Its Conscience on Guns—and It Paid Off
through other sales in subsequent quarters. Profitability also picked up given the improved margins of merchandise that replaced guns. Taking a stand paid off Ultimately, the leader of Dick’s Sporting Goods followed his conscience, and... View Details
Keywords: by Jay Fitzgerald
- July–August 2017
- Article
Why Outlet Stores Exist: Averting Cannibalization in Product Line Extensions
By: Donald Ngwe
Outlet stores are a large and growing component of many firms' retailing strategies, particularly in the fashion industry. Outlet stores offer attractive prices in locations far from central shopping districts. The main perspectives on why outlet stores exist can be... View Details
Keywords: Fashion; Industrial Organization; Outlet Stores; Price Discrimination; Retail; Channel Management; Luxury; Product Marketing; Price; Retail Industry; Fashion Industry
Ngwe, Donald. "Why Outlet Stores Exist: Averting Cannibalization in Product Line Extensions." Marketing Science 36, no. 4 (July–August 2017): 523–541.
- 2013
- Working Paper
How Major League Baseball Clubs Have Commercialized Their Investment in Japanese Top Stars
By: Isao Okada and Stephen A. Greyser
When a Major League Baseball club signs a Japanese star player, it obviously tries to commercialize its investment in the player. The initial focus is on home attendance (ticket sales) and television audiences, plus merchandise sales. These elements are similar to... View Details
Okada, Isao, and Stephen A. Greyser. "How Major League Baseball Clubs Have Commercialized Their Investment in Japanese Top Stars." Harvard Business School Working Paper, No. 14-029, September 2013.
- 14 Feb 2011
- Research & Ideas
Clay Christensen’s Milkshake Marketing
Updated to clarify a failure rate figure included in an earlier version. When planning new products, companies often start by segmenting their markets and positioning their merchandise accordingly. This segmentation involves either... View Details
- 25 Apr 2023
- Op-Ed
How SHEIN and Temu Conquered Fast Fashion—and Forged a New Business Model
digital marketing to place stylish fast-fashion merchandise in front of target customers on social media sites such as Instagram, Facebook, and TikTok, as well as on its own website and mobile apps. Additionally, it has used email... View Details
- 26 Apr 2024
- HBS Case
Deion Sanders' Prime Lessons for Leading a Team to Victory
literally is no book. He keeps you on the edge of your seat.” For the annual Black & Gold Day Spring Football Game in April 2023, despite snow, a sellout crowd filled the stands for a game broadcast live by ESPN, a first for CU. View Details
- 21 Oct 2013
- Working Paper Summaries
How Major League Baseball Clubs Have Commercialized Their Investment in Japanese Top Stars
- 23 Jul 2001
- Research & Ideas
Sam Walton: Great From the Start
father-in-law's loan in full. In his fifth year at the Ben Franklin on Front Street in Newport, Arkansas, Sam Walton—the sucker Butler Brothers had been looking for—sold $250,000 worth of merchandise and made a profit of between $30,000... View Details
- 29 Sep 2014
- Research & Ideas
Why Do Outlet Stores Exist?
Why do outlet stores exist? The answer may seem obvious to most shoppers—they are places where companies get rid of factory seconds or outdated merchandise at fire-sale prices. Read: bargains, bargains, bargains. And indeed, that may have... View Details
- 10 Feb 2022
- Research & Ideas
Why Are Prices So High Right Now—and Will They Ever Return to Normal?
early in the pandemic, but has become more widely available. Why empty shelves mean rising prices Missing merchandise is a sign that retailers are facing higher costs of replenishing inventories, which leads to higher inflation. In the... View Details
Keywords: by Rachel Layne
- Web
Corporate Strategy - Institute For Strategy And Competitiveness
products and services – Limited-edition merchandise from Consumer Products offered through theme parks and catalogs Horizontal mechanisms enable highly effective coordination and sharing – “Synergy department” coordinates projects across... View Details
- 08 Aug 2022
- HBS Case
Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS
that fall, drawing 80,000 people in 13 countries. The band’s ARMY grew in tandem, launching in 2014 and swelling eventually to 100 million members. Like typical fan clubs, members bought merchandise and snapped up concert tickets, but the... View Details
- 21 Aug 2013
- Research & Ideas
What Went Wrong at J.C. Penney?
high-low pricing cause are tremendous. Customers come into the store, they look at the new merchandise, and they look at the prices. They like the merchandise, but don't like the price, and so they don't buy. As a result, this new View Details
- 01 Oct 1997
- News
J. Hughes Norton III
services. IMG also sponsors tournaments and events and does television production and merchandising as well. Behind this boom, however, is the industry concerned about overexposure or a backlash against the enormous sums athletes make? On... View Details
Keywords: Garry Emmons
- 07 Jul 2019
- HBS Case
Walmart's Workforce of the Future
technological innovations such as robot workers and in-house incubators. Walmart fights a revenue drop The case details how the rise of ecommerce (and the success of Amazon in particular) affected Walmart’s discount stores (which sell general View Details