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- 19 Jan 2022
- In Practice
7 Trends to Watch in 2022
As 2022 gets underway we asked our faculty to highlight some trends worth watching in the coming year. Ariel Stern: A new future for digital health care While 2020 and 2021 were years of rapid innovation and deployment of new health care technologies and delivery...
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by HBS News
- 14 Nov 2007
- First Look
First Look: November 14, 2007
sectors beyond the original bath soap category. The development causes the brand team to take a fresh look at the clichés of the beauty industry. The result is the controversial Real Beauty campaign. As the campaign unfolds, Unilever learns to use the Internet, and...
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Martha Lagace
- 30 Oct 2018
- First Look
New Research and Ideas, October 30, 2018
cases. The wide geographical coverage includes not only the United States and Europe but also less studied settings, including Chile, Costa Rica, New Zealand, and Japan. The book serves as a warning against facile beliefs in the potential...
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Dina Gerdeman
- 02 Aug 2010
- Research & Ideas
Modern Indian Art: The Birth of a Market
broke the million dollar barrier, and several others sold for hundreds of thousands of dollars. These rapidly rising prices provoked greater coverage in the press, which in turn expanded the circle of stakeholders that converged on the...
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by Sean Silverthorne
- 15 Feb 2011
- First Look
First Look: Feb. 15
each complementing the other. Government Advertising and Media Coverage of Corruption Scandals Authors:Rafael Di Tella and Ignacio Franceschelli Publication:American Economic Journal: Applied Economics...
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Sean Silverthorne
- 03 Mar 2009
- First Look
First Look: March 3, 2009
long, as are lead times for drug production and encapsulation. Last, media coverage and press releases made by governments and other stakeholders increase the stakes, as negative View Details
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Martha Lagace
- 06 Mar 2018
- First Look
First Look at Research and Ideas, March 6, 2018
limitations associated with the use of online prices for PPPs, including issues of representativeness and limited coverage of product categories and countries. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=54121...
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Sean Silverthorne
- 10 Jan 2012
- First Look
First Look: January 10
S. Grossman, and Ryan JohnsonHarvard Business School Case 512-026 When Diane Paulus, artistic director and CEO of the American Repertory Theater (A.R.T.) first started in 2008, she attracted media coverage...
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Sean Silverthorne
- 11 Dec 2012
- First Look
First Look: Dec. 11
Mikael Hed, CEO of Rovio, was planning to create an Angry Birds movie. Was Angry Birds a fad that would fade away or was Rovio on a path to build a media empire? Purchase this case:http://cb.hbsp.harvard.edu/cb/product/512033-PDF-ENG...
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Sean Silverthorne
- 08 Jul 2008
- First Look
First Look: July 8, 2008
is a time-honored approach, particularly in media and entertainment. When space is limited on store shelves and in traditional distribution channels, producers tend to focus on a few likely best sellers, hoping that one or two big hits...
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Martha Lagace