Media Businesses - Publications - Faculty & Research

23 Mar 2015
News

Cities Turn to Social Media to Police Restaurants

April 2021 (Revised March 2024)
Case

Social Media War 2021: Snap vs. Facebook vs. TikTok

This case explores the competitive war between Snap, Facebook, and TikTok in 2021. The strategic focus is on Snapchat: how should it respond to the emergence of TikTok, and how should it compete with the dominant competitor in its space—Facebook. The case examines... View Details

Keywords: Strategy Development; Competitor Analysis; Strategy; Network Effects; Competitive Strategy; Decision Choices and Conditions; Social Media

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10 Jun 2014
News

Uber Rides Social Media Dominance to $17B Valuation

February 2025
Case

What's Heiring Next? The Saga of the Murdoch Media Empire

By: Lauren Cohen, Mayra Gazel and Sophia Pan

As Lachlan Murdoch left the courthouse, he puzzled on the next phase of his battle for control over his father Rupert Murdoch’s media empire. With Rupert aging and his siblings determined to retain their voting rights, Lachlan was convinced that the future of News... View Details

Keywords: Family Business; Lawsuits and Litigation; Rights; Management Succession; Family Ownership; Family and Family Relationships; Power and Influence; Media and Broadcasting Industry

Citation

Educators

28 Feb 2022
Blog Post

Making an Impact on the Media Industry with my MBA

challenging myself. I want to be equipped for further responsibilities to create an impact on the arts and entertainment as the industry evolves. An MBA presented an incredible opportunity for me to take risks, grow and explore while developing my skillset to make me a... View Details

23 Nov 2016
News

How Focusing on Content Leads the Media Astray

21 Mar 2021
News

Trump plans to set up social media platform 'within two to three months'

Article

The Entrepreneurial M-Form: Strategic Integration in Global Media Firms

By: T. R. Eisenmann and J. L. Bower

Keywords: Entrepreneurship; Strategy; Integration; Global Range; Business Ventures; Media; Media and Broadcasting Industry

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Find at Harvard

10 Apr 2021
News

Trump's Plan to Start His Own Social Media Platform Is Doomed to Failure, Say Experts

March 2019 (Revised March 2020)
Case

Choosing the Right Esports Business Model

By: David Collis and Alexander MacKay

Two esports entrepreneurs must choose on which business model to focus their time and money. After successfully launching an online esports coaching platform, a number of new opportunities emerge in the rapidly growing esports space that now has close to one billion... View Details

Keywords: Entrepreneurial Ecosystems; Business Development; Esports; Business Ventures; Entrepreneurship; Business Model; Management; Strategy; Sports; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; North and Central America; Europe; Asia

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Web

Social Media Guidelines for Faculty and Staff | About

Social Media Guidelines for Faculty and Staff Faculty and staff members at the School use social media in a variety of capacities, including: related to their roles as member of the HBS community (e.g., a... View Details

Web

2.1.3 Classroom Recording, Photography & Social Media | MBA

2.1.3 Classroom Recording, Photography & Social Media The case and field methods, the hallmark pedagogies of Harvard Business School, are rooted in candid classroom discussion, relying on the open exchange... View Details

24 Apr 2014
News

A wild ride from adventure travel to social media marketing

business world took social networking seriously, she cofounded Wildfire—all while pursuing her MBA at HBS. The company grew from six to 400 employees in two-and-a-half years. Ransom’s idea quickly changed how companies use social View Details

10 Feb 2023
Research & Ideas

COVID-19 Lessons: Social Media Can Nudge More People to Get Vaccinated

Public health officials who took to social media to push people to get the COVID-19 vaccine may have wondered if they were screaming into a void. Over the course of the pandemic, health agencies around the world—ranging from the World... View Details

Keywords: by Scott Van Voorhis; Health; Technology

08 Apr 2022
News

Social Media Helps the Environmental Movement to Mobilize—but Digital Firms Are Walking a Fine Line Now: Amit Goldenberg

October 2018 (Revised August 2019)
Case

Everybody Knows: Russia and the Election

By: Rawi Abdelal, Rafael Di Tella and Galit Goldstein

Following a contentious presidential race, Donald Trump’s 2016 election destabilized America’s status quo. Academics, journalists, politicians and the public at large examined why Trump had won. Many Americans, inside and outside the government, asserted that a... View Details

Keywords: Strategic Industry; Strategic Alliances (Business); Business And Government; Business And Public Policy; Business And Society; Media Businesses; Media Content; Media Slant; Media Regulation; Internet Of Everything; Government Policy; Politics; Political Campaigns; Political Strategy; Political Turmoil; Government; Government Regulation; Security; International Business; International Relations; National Security; Political Elections; News; Media; Internet and the Web; Rights; Problems and Challenges; Globalization; Business and Community Relations; Business and Government Relations; Government Legislation; Risk and Uncertainty; Cognition and Thinking; Conflict and Resolution; Identity; Civil Society or Community; Culture; Public Opinion; Social Issues; War; Social Media; Public Administration Industry; United States; Russia

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11 Jun 2014
Research & Ideas

In the Future of Sports Investing, Media Is the Best Bet

"Selling tickets isn't where the money is," says Higgins, a senior lecturer at Harvard Business School, a veteran venture capitalist, and an owner of the Portland Pirates hockey team. "Sports View Details

Keywords: by Carmen Nobel; Sports; Financial Services