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Show Results For
- All HBS Web
(1,861)
- People (20)
- News (559)
- Research (904)
- Events (5)
- Multimedia (21)
- Faculty Publications (432)
- 25 Apr 2014
- News
Connecting companies and customers through social media
Victoria Ransom (MBA 2008) launched Wildfire Interactive, now a Google company, to connect companies and customers through social media. (Published April 2014) View Details
- 23 Nov 2016
- News
How Focusing on Content Leads the Media Astray
- 30 Jan 2014
- Blog Post
Big Media, Big Business! Inside scoop on the upcoming Entertainment & Media Club Conference
Each year, the Entertainment & Media conference at the Harvard Business School brings together hundreds of students, alumni, faculty, and industry leaders to share experience and insight and, most... View Details
Keywords: Entertainment / Media / Sports
- 10 Jun 2014
- News
Uber Rides Social Media Dominance to $17B Valuation
- April 2021 (Revised March 2024)
- Case
Social Media War 2021: Snap vs. Facebook vs. TikTok
By: David B. Yoffie and Daniel Fisher
This case explores the competitive war between Snap, Facebook, and TikTok in 2021. The strategic focus is on Snapchat: how should it respond to the emergence of TikTok, and how should it compete with the dominant competitor in its space—Facebook. The case examines... View Details
Keywords: Strategy Development; Competitor Analysis; Strategy; Network Effects; Competitive Strategy; Decision Choices and Conditions; Social Media
Yoffie, David B., and Daniel Fisher. "Social Media War 2021: Snap vs. Facebook vs. TikTok." Harvard Business School Case 721-443, April 2021. (Revised March 2024.)
- 22 Nov 2019
- Blog Post
Avant Ski Makes Turns in Ski Media Objectivity
nearly a decade on Wall Street, she knew that there was something missing. “My underlying desire to do something on my own never went away,” said Widman. “I was trying to balance having two small kids, so time was the most finite resource. I had never thought about... View Details
- 28 Feb 2022
- Blog Post
Making an Impact on the Media Industry with my MBA
challenging myself. I want to be equipped for further responsibilities to create an impact on the arts and entertainment as the industry evolves. An MBA presented an incredible opportunity for me to take risks, grow and explore while developing my skillset to make me a... View Details
- Article
The Entrepreneurial M-Form: Strategic Integration in Global Media Firms
By: T. R. Eisenmann and J. L. Bower
Keywords: Entrepreneurship; Strategy; Integration; Global Range; Business Ventures; Media; Media and Broadcasting Industry
Eisenmann, T. R., and J. L. Bower. "The Entrepreneurial M-Form: Strategic Integration in Global Media Firms." Organization Science 11, no. 3 (May–June 2000): 348–355.
- Web
Social Media Guidelines for Faculty and Staff | About
Social Media Guidelines for Faculty and Staff Faculty and staff members at the School use social media in a variety of capacities, including: related to their roles as member of the HBS community (e.g., a... View Details
- Web
2.1.3 Classroom Recording, Photography & Social Media | MBA
2.1.3 Classroom Recording, Photography & Social Media The case and field methods, the hallmark pedagogies of Harvard Business School, are rooted in candid classroom discussion, relying on the open exchange... View Details
- March 2019 (Revised March 2020)
- Case
Choosing the Right Esports Business Model
By: David Collis and Alexander MacKay
Two esports entrepreneurs must choose on which business model to focus their time and money. After successfully launching an online esports coaching platform, a number of new opportunities emerge in the rapidly growing esports space that now has close to one billion... View Details
Keywords: Entrepreneurial Ecosystems; Business Development; Esports; Business Ventures; Entrepreneurship; Business Model; Management; Strategy; Sports; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; North and Central America; Europe; Asia
Collis, David, and Alexander MacKay. "Choosing the Right Esports Business Model." Harvard Business School Case 719-459, March 2019. (Revised March 2020.)
- 10 Feb 2023
- Research & Ideas
COVID-19 Lessons: Social Media Can Nudge More People to Get Vaccinated
Public health officials who took to social media to push people to get the COVID-19 vaccine may have wondered if they were screaming into a void. Over the course of the pandemic, health agencies around the world—ranging from the World... View Details
- 24 Apr 2014
- News
A wild ride from adventure travel to social media marketing
business world took social networking seriously, she cofounded Wildfire—all while pursuing her MBA at HBS. The company grew from six to 400 employees in two-and-a-half years. Ransom’s idea quickly changed how companies use social View Details
- March 1986 (Revised February 1987)
- Case
Air Canada: Organizing for Public Relations and Media Relations (A)
By: Stephen A. Greyser and Roy V. Eales
Greyser, Stephen A., and Roy V. Eales. "Air Canada: Organizing for Public Relations and Media Relations (A)." Harvard Business School Case 586-144, March 1986. (Revised February 1987.)
- October 2018 (Revised August 2019)
- Case
Everybody Knows: Russia and the Election
By: Rawi Abdelal, Rafael Di Tella and Galit Goldstein
Following a contentious presidential race, Donald Trump’s 2016 election destabilized America’s status quo. Academics, journalists, politicians and the public at large examined why Trump had won. Many Americans, inside and outside the government, asserted that a... View Details
Keywords: Strategic Industry; Strategic Alliances (Business); Business And Government; Business And Public Policy; Business And Society; Media Businesses; Media Content; Media Slant; Media Regulation; Internet Of Everything; Government Policy; Politics; Political Campaigns; Political Strategy; Political Turmoil; Government; Government Regulation; Security; International Business; International Relations; National Security; Political Elections; News; Media; Internet and the Web; Rights; Problems and Challenges; Globalization; Business and Community Relations; Business and Government Relations; Government Legislation; Risk and Uncertainty; Cognition and Thinking; Conflict and Resolution; Identity; Civil Society or Community; Culture; Public Opinion; Social Issues; War; Social Media; Public Administration Industry; United States; Russia
Abdelal, Rawi, Rafael Di Tella, and Galit Goldstein. "Everybody Knows: Russia and the Election." Harvard Business School Case 719-012, October 2018. (Revised August 2019.)
- 11 Jun 2014
- Research & Ideas
In the Future of Sports Investing, Media Is the Best Bet
"Selling tickets isn't where the money is," says Higgins, a senior lecturer at Harvard Business School, a veteran venture capitalist, and an owner of the Portland Pirates hockey team. "Sports View Details