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Publications

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  • All HBS Web  (193)
    • News  (43)
    • Research  (134)
  • Faculty Publications  (34)

Show Results For

  • All HBS Web  (193)
    • News  (43)
    • Research  (134)
  • Faculty Publications  (34)
← Page 5 of 193 Results →
  • 12 Oct 1999
  • Research & Ideas

Porter’s Perspective: Competing in the Global Economy

with the local economy. Another approach to cluster development is to attract multinationals that will become demanding customers of local suppliers. After that, it's essential to create specialized training programs in the local... View Details
Keywords: Re: Michael E. Porter
  • 09 Sep 2015
  • Research & Ideas

Leadership Lessons of the Great Recession: Options for Economic Downturns

Company executives would have to make a choice of whether and how to cut their workforce costs—either through mass layoffs or furloughs. Our goal with the case was to explore the tradeoffs between these two forms of employee cost... View Details
Keywords: by Sandra Sucher & Susan Winterberg; Aerospace; Electronics
  • 21 Apr 2021
  • Research & Ideas

The Pandemic Conversations That Leaders Need to Have Now

top-down, generic approaches to communicating their plans with their employees. Although mass emails and newsletters are not problematic in and of themselves, they are no substitute for the kind of communication this moment calls... View Details
Keywords: by Boris Groysberg, Robin Abrahams, and Katherine Connolly Baden
  • Web

Harvard Business School

Congress of Racial Equality (CORE). He allegedly turned down the highest-paying job offer made to any member of the Class of 1971 to return to community development work. He is the retired chair of the board of Custom Molders, Inc., of... View Details
  • 04 Jul 2005
  • Research & Ideas

Should You Outsource Your Marketing?

still need to meet regularly with customers. Companies need chief marketing officers to drive marketing strategy and make the most of the company's customer relationships. And companies still need flesh-and-blood employees to win and... View Details
Keywords: by Poping Lin
  • 17 May 2016
  • First Look

May 17, 2016

https://www.hbs.edu/faculty/Pages/item.aspx?num=51070 The Impact of Mass Shootings on Gun Policy By: Luca, Michael, Deepak Malhotra, and Christopher Poliquin Abstract—There have been dozens of high-profile View Details
Keywords: Sean Silverthorne
  • 25 Sep 2000
  • Research & Ideas

Cyber-Marketing: Scouting the Digital Communications Frontier

forthcoming book Digital Marketing (John Wiley & Sons), edited by Jerry Wind and Vijay Mahajan, John Deighton and coauthor Patrick Barwise of the London Business School identify three qualities that distinguish the Web from other mass... View Details
Keywords: by Peter K. Jacobs
  • 05 Feb 2009
  • Research & Ideas

In Praise of Marketing

through the marketing ranks is much higher in the United States than Europe. The marketers at Wal-Mart, Google, and Lenovo are in the best tradition of Henry Ford and his Model T. They seek to democratize access to their products by bringing good quality to the View Details
Keywords: by John Quelch; Advertising
  • 03 Aug 2020
  • News

A Clean Start

electrolyzer, combines electricity and CO2, and splits water to make formic acid, which can be stored like a conventional hydrocarbon liquid (think gasoline). OCO can then manufacture and sell that formic acid to customers who use it... View Details
Keywords: Maureen Harmon
  • 18 Oct 2016
  • First Look

October 18, 2016

2016 New York: HarperBusiness Competing Against Luck: The Story of Innovation and Customer Choice By: Christensen, Clayton M., Taddy Hall, Karen Dillon, and David S. Duncan Abstract—The foremost authority on innovation and growth presents... View Details
Keywords: Sean Silverthorne
  • 01 Dec 2022
  • News

Flying High

shortages and fuel prices on the rise, travel became a more costly and time-consuming undertaking. Aero was spared the worst of those challenges. Private terminals avoided mass layoffs during the pandemic—and the staffing crunch that... View Details
Keywords: April White; aviation; airlines; entrepreneurship; leadership; innovation; Air Transportation; Transportation
  • 17 Mar 2015
  • Research & Ideas

Where Did My Shopping Mall Go?

the mass merchants have gone after the middle class, but as income bifurcation happens and the middle class tends to disappear, you don't have the disposable income to take advantage of. In just about any category it is really difficult... View Details
Keywords: by Sean Silverthorne; Retail
  • 25 Aug 2003
  • Research & Ideas

Should You Sell Your Digital Privacy?

competing grocers bid for the right to gather a shopper's data by offering discounts on merchandise to program members and in some cases by offering members non-price benefits such as superior service. Anonymous mass markets are giving... View Details
Keywords: by Manda Salls & Sean Silverthorne; Advertising
  • 01 Dec 2000
  • News

Core Values Keep Airline Flying High

procedures, boost innovation, and keep costs down while retaining a high degree of teamwork, communication, and coordination across functions. While its top-ranked customer service ratings have established its reputation as the "nice"... View Details
Keywords: Margie Kelley; Air Transportation; Transportation
  • 29 Jul 2021
  • News

A Clean Start

it a reality, and the plants and factories to scale it. OCO’s bread and butter is a processing device called an electrolyzer, which combines electricity and CO2 and splits water to make formic acid. That formic acid can then be sold to View Details
  • 08 Jun 2009
  • Research & Ideas

The Return of the Salesman

included some mention of peddlers and drummers in his 1977 book, The Visible Hand: The Managerial Revolution in American Business. He discussed them, though only briefly, within the larger context of the rise of mass distribution and... View Details
Keywords: by Sean Silverthorne; Retail
  • 01 Dec 2015
  • News

Case Study: Bionic Banking

sales will be your customers’ values, emotions, and cultural issues. I recommend you bring in 30-50 potential customers and test the sales proposition with them. Run those tests with an eye for emotion, culture, and values, not just... View Details
  • 01 Dec 2017
  • News

Case Study: The Doctor Deficit

two-sided marketplace, it must achieve a critical mass of both employers and employees in each market to be successful, an endeavor that takes time and resources. Focusing on a small number of states would allow the company to prove the... View Details
Keywords: April White
  • 19 Mar 2008
  • Research & Ideas

Finding Success in the Middle of the Market

provider of premium-priced products tailored to a particular customer segment, or you have to shoot for scale, using low prices and volume purchasing to attract a mass market and drive down your cost... View Details
Keywords: by John Quelch; Auto; Retail
  • 06 Dec 2021
  • News

Action Plan: Whole Sale

online platforms such as YouTube or, more recently, TikTok, to discover new products, but digital sales in the category were not on par with other consumer goods. The explanation: “Beauty is a fun purchase for consumers,” observes Balbale. View Details
Keywords: April White; ecommerce; bricks and mortar; marketing; beauty
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