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- All HBS Web
(4,510)
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- News (885)
- Research (2,745)
- Events (23)
- Multimedia (25)
- Faculty Publications (1,313)
Show Results For
- All HBS Web
(4,510)
- People (5)
- News (885)
- Research (2,745)
- Events (23)
- Multimedia (25)
- Faculty Publications (1,313)
- Article
The Value of Intermediation in the Stock Market
- April 2022
- Article
National Customer Orientation: A Framework, Propositions and Agenda for Future Research
Design/methodology/approach: A conceptual... View Details
- 28 May 2019
- News
Research Brief: Field Research
- Research Summary
Marketing and Competition in Pharmaceutical Markets
- Research Summary
Current Research
Professor John is a behavioral scientist who uses both laboratory and field experiments to investigate questions that are at the intersection of marketing, organizational behavior, and public policy.
Professor John’s work has been published in leading... View Details
- Research Summary
Wall Street Research
Wall Street research helps to support a well-functioning capital market by providing investors with information about investment opportunities, and corporate issuers with liquidity for their stocks. Yet surprisingly little is known about how Wall Street research... View Details
- Research Summary
Social Marketing and Cause Marketing
- Research Summary
Research Thrust
- December 2008
- Article
To Innovate or Imitate? Entry Strategy and the Role of Market Research
- Research Summary
Research Questions
One overarching question drives my research: What are effective marketing strategies for managers in creative industries?
I focus on three sub-questions:
- How can managers in creative industries effectively manage products and product... View Details
- Web
Research Services - Faculty & Research
- 1980
- Article
The Usefulness of Marketing Information in Decision Making: An Empirical Study of Market Research Projects
- October 2019
- Case
Feeling Machines: Emotion AI at Affectiva
- 2009
- Blog
Harvard Business Online—Marketing Know:How: How to Use Market Research in a Recession
- April 2014
- Tutorial
Conjoint Analysis: Online Tutorial
- Research Summary
Challenging Conditions, Social Networks, and the Success of Academic Research in Marketing
- Web
Faculty & Research
- February 2010
- Supplement
Marketing Analysis Toolkit: Market Size and Market Share Analysis (CW)
- Research Summary
Current Research Projects
1. Freedom and Openness in Scientific Research
This is a joint project with Philippe Aghion, Scott Stern, and Fiona Murray. It analyzes the effects of shifts in the availability of genetically modified mice for follow-on research. ... View Details
- 2020
- Book