Publications

09 Feb 2012
Sharpening Your Skills

Sharpening Your Skills: Online Marketing

Questions To Be Answered: What's the strategy for managing consumer reviews on my site? Do people watch online video ads?. How can I get more out of my customer loyalty campaign? Are online coupon programs like Groupon effective? What's... View Details

Keywords: Re: Multiple Faculty; Technology

February 1987 (Revised August 1988)
Case

Gillette Personal Care Division: Marketing Planning and Control

Bill Ryan, president of the Gillette Co.'s Personal Care Division, is considering changing the division's planning and control system for marketing. White Rain, the division's most recent success, had been launched by taking shortcuts through the system, while other... View Details

Keywords: Marketing; Management Systems; Consumer Products Industry; United States

Web

1.20 Joint Degree Programs | MBA

information on each program’s requirements, see below: MBA/MPP (Master of Public Policy) Program with Harvard Kennedy School Find EC course credit information (login required) . Refer to the View Details

21 Sep 2023
Blog Post

Hands-on Learning About Global Markets

The challenge posed to students in HBS’s FIELD Global Immersion (FGI) course sounds a bit like a premise for reality TV: Travel to unfamiliar markets where you might not speak the language, work in teams with students you might not know,... View Details

March 1994
Case

Bose Corp.: The JIT II Program (A)

By: Roy D. Shapiro and Bruce Isaacson

Bose Corp. is evaluating an unusual plan to manage relationships with vendors that supply components for Bose speakers. The company must decide: 1) which planning and ordering activities should be performed by Bose and which can be performed by vendors, 2) how much... View Details

Keywords: Supply Chain Management; Planning; Production; Alliances; Order Taking and Fulfillment; Electronics Industry

May 1989 (Revised June 1990)
Supplement

Ford Motor Co.: The Product Warranty Program (B)

Raises some exciting issues concerning the role of product warranty as a strategic marketing tool. General Motors, in response to a sharp drop in its market share, makes a dramatic change in its warranty policy. Ford has to decide how best to respond to this change. View Details

Keywords: Marketing Strategy; Auto Industry

25 Oct 2010
HBS Case

Tesco’s Stumble into the US Market

Tesco PLC is the third-largest retailer in the world, just behind Wal-Mart and Carrefour. But that didn't make the UK-based chain immune from many costly mistakes as it entered the US market in 2006. For example, it opened some of its... View Details

Keywords: by Sean Silverthorne; Retail

02 Nov 2006
Working Paper Summaries

Resolving Information Asymmetries in Markets: The Role of Certified Management Programs

Keywords: by Michael W. Toffel

Web

Marketing - Faculty & Research

managerial implications for influencers, brands, and social media platforms. Keywords: Reputation ; Mathematical Methods ; Marketing Reference Programs ; Social Media ; Brands... View Details

09 Feb 2023
Blog Post

The Sixth Year of Short Intensive Programs (SIPs) at HBS

Short Intensive Programs (SIPs) are courses that offer a great opportunity for students to think about career choices, gain practical skills, and explore new topics. These are no-fee, no-credit courses over winter break open to both... View Details

26 Oct 2021
Blog Post

Tap into Top Talent with the HBS Leadership Fellows Program

leaders, impact in the defined roles, and leadership opportunities to apply their MBA skill set. The Leadership Fellows Impact When Zeaske refers to the Leadership Fellows Program as a career accelerator, he... View Details

Keywords: Social Enterprise

21 Feb 2023
Research & Ideas

Are Your Employees Passing Up Incentives? Try Promoting the Programs More

Motivating employees takes more than carrots and sticks—it hangs on making them aware of those incentives and deterrents, according to new research. Companies, governments, and institutions across the globe spend countless billions on incentive View Details

Keywords: by Scott Van Voorhis

June 2024
Article

Counterparty Risk and Counterparty Choice in the Credit Default Swap Market

By: Wenxin Du, Salil Gadgil, Michael Gordy and Clara Vega

We investigate how market participants price and manage counterparty credit risk using confidential trade repository data on single-name credit default swap (CDS) transactions. We find that counterparty risk has a modest impact on the pricing of CDS contracts but a... View Details

Keywords: Credit Derivatives and Swaps; Market Participation; Risk and Uncertainty; Price; Financial Markets; Credit

Find at Harvard

13 Jan 2011
News

Mentoring Program Turns Cameras on Its Young Clients

12 Mar 2006
Research & Ideas

New Research Explores Multi-Sided Markets

Andrei Hagiu is on the vanguard of a new field of business research that explores the dynamics of multi-sided markets. Although these markets have been around a long time, they have not really been recognized as entities unique from other... View Details

Keywords: by Sean Silverthorne; Technology

01 Dec 2004
News

Wyss Gift Supports HBS Doctoral Programs

HBS has received a $25 million gift to support doctoral programs from Hansjoerg Wyss (MBA ’65), an entrepreneur who built Synthes, Inc., into a leading international medical-device company specializing in orthopedic instruments and... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services

October 1988 (Revised May 1990)
Case

Ford Motor Co.: The Product Warranty Program (A)

Raises powerful issues concerning product warranty policy as a strategic marketing variable. Also raises several exciting issues concerning the role of product policy in competitive battles, product line issues, interfunctional coordination issues, and some ethical... View Details

Keywords: Competition; Marketing Strategy; Insurance; Product; Policy; Manufacturing Industry; Auto Industry; United States