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  • May 1976
  • Article

Interbrand Choice, Media Mix and Market Performance

By: M. E. Porter
Keywords: Decision Choices and Conditions; Media; Markets; Performance
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How Does Foreign Direct Investment Promote Economic Growth? Exploring the Effects of Financial Markets on Linkages (with Areendam Chanda, Sebnem Kalemli-Ozcan and Selin Sayek)

By: Laura Alfaro
The empirical literature finds mixed evidence on the existence of positive productivity externalities in the host country generated by foreign multinational companies. We propose a novel mechanism, which emphasizes the role of local financial markets in enabling... View Details

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