Marketing Management - Publications - Faculty & Research

01 Sep 2020
News

Action Plan: Finding Fluency

also lets me daydream about the trip to Paris I’m going to get back on the calendar someday.” Dunaway, the chief marketing officer for Duolingo, is not alone in her desire to use her time in quarantine for self-improvement. Interest in... View Details

Keywords: April White; foreign language; education and technology; digital marketing; change management; COVID-19; Educational Services

01 Dec 2012
News

Taking Time to Make Time

POZEN: Getting people to think about how they are managing their careers in the evolving context of their own personal and professional lives. HBS senior lecturer Robert Pozen is living proof of the adage "If you want to get something... View Details

Keywords: Time management

01 Dec 2011
News

Ticktock

planned to publicize Clocky beyond some photos on the course website, but a few gadget aficionado blogs linked to the images, and the buzz went viral. Around the same time, HBS professor Elie Ofek was seeking case studies for his second-year View Details

Keywords: Carmen Nobel; viral marketing; Computer and Electronic Product Manufacturing; Manufacturing

26 Jun 2014
News

Digital Innovation at Sephora

Keywords: Internet retail; digital marketing; digital innovation

12 Feb 2021
News

How Dunkin’ Donuts Took Over the World

with the management team at the time, to scale back all of those businesses, focus on the diamond in the rough that we had within our midst, the Dunkin’ Donuts business, polish that up, standardize the format, standardize the menu, the... View Details

Keywords: brands; leadership; management; strategy; operations; career; Food and Beverage Stores; Retail Trade

06 Dec 2021
News

Action Plan: Whole Sale

of Walmart’s beauty business. Balbale was a vice president at the Vitamin Shoppe in the mid-2010s when he saw Amazon and startup e-tailers moving into the wellness category. The competition inspired him to transition into the e-commerce space himself, first as vice... View Details

Keywords: April White; ecommerce; bricks and mortar; marketing; beauty

10 Mar 2021
News

Action Plan: Brewing Awareness

quickly that almost no one knew what they were doing—everyone was playing a guessing game because the situation was so unprecedented. But people who had been through crises in the past advised me to go into military mode immediately.” For White Owl, that meant... View Details

Keywords: Julia Hanna; beer; India; leadership; COVID-19; manufacturing; marketing; Beverage and Tobacco Product Manufacturing; Manufacturing

01 Jun 2023
News

Buy Big, Sell Small

cofounder of ApnaKlub, a wholesale digital platform that helps kirana owners aggregate their buying power and access credit tools and other services. “These are micro businesses that run on tight margins. If shopkeepers run out of something, they have to travel to a... View Details

Keywords: Deborah Blagg; retail; supply chain management; entrepreneurship; leadership; innovation; Miscellaneous Store Retailers; Retail Trade

01 Apr 2002
News

Professorship Brings Brierley's HBS Connection Full Circle

Partners has evolved into a technologybased marketing solutions company that helps clients design and manage customer loyalty programs. With offices in seven cities worldwide and over 250 employees, Brierley... View Details

Keywords: Charles M. Williams; Epsilon Data Management; Computer Systems Design and Related Services; Professional Services

25 Aug 2022
News

Action Plan: Fired Up

growth at a 26-year-old regional business. Its self-described “Traegerite” customers were intensely loyal to the company’s signature wood pellet–fired grills and smokers. But he didn’t anticipate the challenge of managing a disgruntled,... View Details

Keywords: Deborah Blagg; company culture; barbecue; entertaining; food; marketing; brand