Marketing Channels - Publications - Faculty & Research

01 Sep 2003
News

These Are the Good Old Days

number of available channels grew rapidly. CNN made world news available nearly instantaneously and delivered it 24/7. And what once was seen and heard only on television is now “rebroadcast” via the Internet. “Obviously, things have... View Details

Keywords: Susan Young; Colleges, Universities, and Professional Schools; Educational Services

12 Jul 2021
News

Alumni Confront the COVID-19 Crisis

student-focused initiative has collectively raised more than $30,000 in less than 3 weeks, has mentored more than 350 prospective business school and graduate students, and started a fundraiser to procure oxygen concentrators and channel... View Details

01 Jun 1997
News

Sorting Myth from Reality at Hong Kong Conference

percent of Hong Kong's exports involve China either as a source or market, and 60 percent of the total investment in China is channeled from the territory. In addition, he said, Hong Kong is an outward-looking economy that serves a wider... View Details

Keywords: Alejandro Reyes

01 Dec 1996
News

An Entrepreneurial Journey

broadcaster in the country. In 1972, L. Lowry Mays (MBA '62) bought a Texas radio station for $175,000; today his Clear Channel Communications owns 18 TV stations and 140 radio stations across the country. HBS alumni would make their... View Details

05 May 2023
News

Fail Better

television. We were a cable television company. So the first thing is we had to create a unique distribution model. Many of them still watched broadcast TV, so first we had to convince Viacom to allow us to acquire broadcast stations in local View Details

10 Aug 2022
News

Skydeck Live: Stage Not Age

Initiative at the Stanford Distinguished Careers Institute. This episode of Skydeck Live is an excerpt from a conversation recorded at Golden’s recent Reunion, where she and I spoke about her new book, Stage [Not Age]: How to Understand and Serve People Over 60, the... View Details

30 Nov 2017
News

Happy Meals (Are Here Again)

exactly had happened to the 62-year-old icon. It was a massive professional challenge: Morgan Flatley (MBA 2004), who was hired as chief marketing officer last April, says that part of the reason she was excited about the gig was the... View Details

Keywords: Dan Morrell; photographed by Saverio Truglia

Publications