Marketing Channels - Publications - Faculty & Research

01 Jun 2014
News

Screen Saver

take a company rooted in its history, in one kind of business, and develop a strategy and execution around migrating that experience from the traditional venue of our retail stores into new business areas and channels of distribution,"... View Details

Keywords: Julia Hanna; Arts, Entertainment

11 Jun 2021
News

The Power of Resilience

and more treatable stage. And so when I came across this company it just so personally resonated with me. And I pivoted my corporate career into the health care space and into genomic space, all inspired by this very personal journey. I joined that company and was... View Details

01 Dec 1996
News

An Entrepreneurial Journey

broadcaster in the country. In 1972, L. Lowry Mays (MBA '62) bought a Texas radio station for $175,000; today his Clear Channel Communications owns 18 TV stations and 140 radio stations across the country. HBS alumni would make their... View Details

15 Jun 2021
News

HBS Addresses Racial Equity

Research in Markets & Organizations) brings undergraduates to HBS for 10 weeks to conduct research with faculty who, with current doctoral students, offer mentoring. In addition, we work closely with the PhD Project, an organization that... View Details

Keywords: Jennifer Gillespie

05 May 2023
News

Fail Better

television. We were a cable television company. So the first thing is we had to create a unique distribution model. Many of them still watched broadcast TV, so first we had to convince Viacom to allow us to acquire broadcast stations in local View Details

10 Aug 2022
News

Skydeck Live: Stage Not Age

Initiative at the Stanford Distinguished Careers Institute. This episode of Skydeck Live is an excerpt from a conversation recorded at Golden’s recent Reunion, where she and I spoke about her new book, Stage [Not Age]: How to Understand and Serve People Over 60, the... View Details

01 Jun 1997
News

Sorting Myth from Reality at Hong Kong Conference

percent of Hong Kong's exports involve China either as a source or market, and 60 percent of the total investment in China is channeled from the territory. In addition, he said, Hong Kong is an outward-looking economy that serves a wider... View Details

Keywords: Alejandro Reyes

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