Publications

Web

Program for Research in Markets & Organizations - Doctoral

Program for Research in Markets & Organizations Explore Summer Research at HBS A 10-week program for undergraduates who wish to work closely with Harvard Business School faculty on research projects on topics ranging from business... View Details

17 Oct 2019
Research & Ideas

‘Chick Beer’ for Women? Why Gender Marketing Repels More Than Sells

your order.” Gender-tailored marketing messages from these brands and others—including Mangria and Pink Power tools—are common, yet new research shows they can turn off consumers, particularly women. In fact, they often backfire to the... View Details

Keywords: by Dina Gerdeman; Consumer Products

Web

Marketing Awards & Honors - Faculty & Research

Natural Experiment Involving Airbnb and Uber/Lyft” ( Journal of Marketing Research , 2022) with Dokyun Lee, Param Vir Singh, and Tridas Mukhopadhyay. 2023 Eva Ascarza : Selected as an AMA-Sheth Foundation... View Details

2013
Tool

Harvard Business Review's Go to Market Tools: Pricing for Profit

By: Thomas Steenburgh and Jill Avery

What price is right? Figuring out the best price for your product or service can be nerve-wracking. Your new product launch or marketing campaign's success—perhaps even your career advancement—may hinge on the price you choose. So how do you select a price that's... View Details

Keywords: Quantitative Analysis; Tools; Pricing; Profitability Analysis; Pricing Strategy; Marketing Strategy; Marketing

Web

Frequently Asked Questions - Creating Emerging Markets

Frequently Asked Questions Who is selected for interviews? We select leaders who have built organizations of lasting value. For the most part, these are founders of businesses, though they also include... View Details

2020
Working Paper

Internal Models, Make Believe Prices, and Bond Market Cornering

By: Ishita Sen and Varun Sharma

Exploiting position-level heterogeneity in regulatory incentives to misreport and novel data on regulators, we document that U.S. life insurers inflate the values of corporate bonds using internal models. We estimate an additional $9-$18 billion decline in regulatory... View Details

Keywords: Life Insurers; Capital Regulation; Internal Models; Corporate Bonds; Regulatory Supervision; Concentrated Ownership; Bonds; Capital; Governing Rules, Regulations, and Reforms; Insurance; Investment Portfolio

SSRN

July 2011
Case

Edna McConnell Clark Foundation-Enabling a Performance Driven Philanthropic Capital Market

By: Allen Grossman and Aldo Sesia

The Edna McConnell Clark Foundation, focused on building the organizational capabilities of nonprofits that served the disadvantaged youth in the United States, has recently been named an intermediary in the federal government's new social innovation fund (SIF), which... View Details

Keywords: Nonprofit Organizations; Organizational Change and Adaptation; Philanthropy and Charitable Giving; Financial Strategy; Performance Improvement; Capital Markets; United States

Educators

29 Apr 2013
Research & Ideas

Diagnosing the ‘Flutie Effect’ on College Marketing

Boston College's greatest marketing campaign lasted about six seconds. It's called the "Flutie Effect." In a 1984 game against the University of Miami, BC quarterback Doug Flutie threw a last-second "Hail Mary" pass 48... View Details

Keywords: by Sean Silverthorne; Education; Advertising; Sports

24 Jul 2014
Blog Post

Create a Content Marketing Strategy for your Talent Acquisitions Team

As a talent acquisitions manager or a marketing manager within a human resources team, you’ve probably asked yourself how to reach large quantities of high quality candidates in a thoughtful and meaningful way. You’ve leveraged various... View Details

26 Jul 2006
Research & Ideas

The Strategic Way to Go to Market

Toyota has a selective number of dealers who face much less intrabrand competition, have a much larger market area, and sell more cars per outlet, thus giving them scale economies. Their dealers have to be... View Details

Keywords: by Sean Silverthorne

Fast Answer

Stock Pitching: company, industry and market research

Industry Surveys cover industry trends, forecasts, major players and market share data, key ratios, and statistics. Click on the "Markets" tab on the top menu bar. From the pop-up window, View Details

Fast Answer

Bloomberg: market index prices, members & movers

How can I find market index prices, members, and movers in Bloomberg? To locate major world equity indices, type WEI and hit GO. Select index of interest, e.g., S&P 500 Index, for a display... View Details

November 2008
Article

Winning the Race for Talent in Emerging Markets

By: Douglas A. Ready, Linda A. Hill and Jay A. Conger

"This war for talent is like nothing we've ever seen before," write the authors, who have spent decades studying talent management and leadership development. Recently they interviewed executives at more than 20 global companies to identify strategies for attracting... View Details

Keywords: Leadership Development; Selection and Staffing; Talent and Talent Management; Multinational Firms and Management; Organizational Culture; Recruitment; Diversity; Developing Countries and Economies

Article

Marketing Complex Financial Products in Emerging Markets: Evidence from Rainfall Insurance in India

By: Sarthak Gaurav, Shawn A. Cole and Jeremy Tobacman

Recent financial liberalization in emerging economies has led to the rapid introduction of new financial products. Lack of experience with financial products, low levels of education, and low financial literacy may slow adoption of these products. This article reports... View Details

Keywords: Literacy; Insurance; Marketing; Decisions; Demand and Consumers; Financial Instruments; Emerging Markets; Education; Personal Finance; Agribusiness; Developing Countries and Economies; Innovation and Invention; Gujarat

Web

Online Entrepreneurial Marketing Course | HBS Online

This course is part of the Entrepreneurship & Innovation and Marketing track. Introduction to Entrepreneurial Marketing ENROLL NOW No application needed for our certificate programs. Start your journey... View Details

03 Nov 2022
Blog Post

Introducing the Creating Emerging Markets Sustainability Series

Introducing the Creating Emerging Markets Sustainability Series Cover image features Prof. Geoffrey Jones (left) and Prof. Tarun Khanna (right). The Business and Environment Initiative is excited to bring our readers the sustainability... View Details

February 2025
Article

Improving Customer Compatibility with Tradeoff Transparency

By: Ryan W. Buell and MoonSoo Choi

Through a large-scale field experiment with 393,036 customers considering opening a credit card account with a nationwide retail bank, we investigate how providing transparency into an offering’s tradeoffs affects subsequent rates of customer acquisition and long-run... View Details

Keywords: Transparency; Customer Selection; Customer Compatibility; Retention; Service Operations; Service Delivery; Marketing Strategy; Marketing Communications; Customer Focus and Relationships; Customer Satisfaction; Banking Industry; Australia