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Show Results For
- All HBS Web
(3,008)
- People (4)
- News (396)
- Research (1,994)
- Events (19)
- Multimedia (5)
- Faculty Publications (1,034)
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- 01 Mar 2018
- News
Every Trick in the Book
with some as large as 9,000 square feet, each stocking as many as 25,000 titles. BookHampton owner Carolyn Brody offers just a small selection of games and knickknacks—which offer higher profit margins than... View Details
Keywords: April White
- 01 Oct 1997
- News
High Fives
have encouraged our clients to take substantial portions of their U.S. equity portfolios and buy international stocks.” Views on investing in emerging markets: “Those markets are enticing but can be... View Details
- 29 Aug 2023
- News
Helping Consumers Decarbonize their Purchases
that's a market. Do you know how large that market is? Is that your near term addressable market? SP: I think that's a really interesting way of getting at the target market. I think you're right, that's one... View Details
- 30 May 2023
- News
Finding PRIDE
October of my first year was the first gay anything I did, and I wasn’t even sure I was gay. After a number of unfortunate incidents in class occurred, I remember sitting in this apartment and saying, “This... View Details
- 01 Jun 2023
- News
From Big Pharma to Startup
infusions. These delivery methods can be painful, time consuming, and costly. It was a subject of great interest to Goble who, prior to HBS, had been involved in bringing injectable biologics to market at... View Details
Keywords: April White
- 01 Mar 2017
- News
Case Study: Moment in the Sun
173, 2007) Go big or go home. Instead of competing against the “heavies” in a “land grab,” Ario should position itself as a target for acquisition or as a partner. The heavies and the IPO View Details
Keywords: Dan Morrell
- 01 Dec 2009
- News
One Man Crime Wave
novel, The Brass Cupcake, he wrote, “Today as a writer, I am a small businessman in a highly competitive field, fabricating a product for sale in a buyers’ market, and required to establish my own merchandising View Details
- 01 Mar 2013
- News
A Healthy Profit
(formerly known as Project Antares), a collaboration between HBS and HSPH that intends to use business and markets to break the perverse synergy between poverty View Details
- 01 Mar 2011
- News
Making Their Way
could well be a case study about an American manufacturer’s adaptation to the forces of globalization. Back in the 1990s, when the U.S. economy was in a high-tech, dot-com frenzy and China’s experiment with export-driven View Details
Keywords: Garry Emmons; Electrical Equipment, Appliance, and Component Manufacturing; Electrical Equipment, Appliance, and Component Manufacturing; Electrical Equipment, Appliance, and Component Manufacturing; Electrical Equipment, Appliance, and Component Manufacturing; Electrical Equipment, Appliance, and Component Manufacturing; Electrical Equipment, Appliance, and Component Manufacturing
- 01 Dec 2008
- News
Seth Klarman
as others in the same industry. In time, the discount will be corrected, and you will have the wind at your back as a holder of the stock. Do you set an annual return target? We think it’s madness to target... View Details
- 01 Mar 2008
- News
Alumni Books
four-year research program that spanned 25 industries, identifying long-term winners and what they do differently, Capon talked to marketing mavens from across the global economy View Details
- 01 Dec 2022
- News
Case Study: Your Call Is Important to Us
map and messy go-to-market motion. At the same time, zeroing in on a single market too early can mean missing the most durable and compelling long-term segment. My guidance is... View Details
- 01 Jun 2008
- News
Understanding the Digital Frontier
LI AND BERNOFF: Executives can’t afford to turn their backs on social networking. Nothing gives CEOs and marketers instant heartburn more than seeing their hard-won brand... View Details
- 01 Jun 1999
- News
Proposed Chair Would Honor African-American Business Pioneer
marketing efforts targeted at African Americans, thereby helping to establish that community as a lucrative mass market and contributing to the... View Details
- 09 Aug 2011
- News
A Toast to Macchu Pisco
increases of 30 percent annually for the last five years. It holds 60 percent of market share in a number of U.S. cities, including Boston, New York, Washington, D.C., and Los Angeles. The company came to... View Details
- 01 Feb 2001
- News
Classic Lines
museums and auction houses. As the Woodstock generation increasingly limits its rockin' to the front-porch variety, Davidson notes that one big target market has become "baby... View Details
- 01 Oct 2000
- News
Laura Scher of Working Assets
socially responsible Working Assets Money Market Fund. Working Assets Funding Service emerged from the fund entity in 1988 and now operates various enterprises, with telecommunications as its core service.... View Details
Keywords: Marguerite Rigoglioso
- 01 Jun 2014
- News
A Look at Olook
She just graduated from college a few years ago. She's middle class. She drives a Fiat Uno. She's very socially active. And she loves social networks. And she's into fashion blogs," says Beisert. "We sell to... View Details
- 01 Sep 2015
- News
Case Study: Golden Ticket
propositions to a new customer base. —Cindy Park (PLDA 12, 2013) Stay with the current target market and own it—don’t be distracted by other rabbits to chase. —Peter Anderson... View Details
- 01 Jun 2024
- News
Case Study: Ready for an Upgrade
also the question of the messaging itself: Because they’re selling to medium-sized organizations, Wen and McLemore debate whether to target the engineer who would use the platform or the buyer who’s more... View Details