Mapping Software - Publications - Faculty & Research

20 Nov 2012
First Look

First Look: November 20

business model. We then map that representation to an analytical model that quantifies Walmart's sources of competitive advantage over a 36-year period. Although Walmart's business model remained the same during the years of our study, we... View Details

Keywords: Sean Silverthorne

05 Feb 2013
First Look

First Look: Feb. 5

Infosys and its iconic co-founder, N.R. Narayana Murthy, were admired and respected for delivering excellence while conducting business in a legal, transparent, and ethical manner. It was one of the few software companies that recognized... View Details

Keywords: Sean Silverthorne

01 Dec 2013
News

Curing Health Care

back-office burdens from the doctors and support staff to the company. One of the company's software services, for example, translates electronic records from its system to others (no more stuck MRIs), and lets doctors track and manage... View Details

Keywords: Ambulatory Health Care Services; Health, Social Assistance; Management; Colleges, Universities, and Professional Schools; Educational Services

06 Dec 2018
News

Source Code

moment of saying, ‘Every banker’s going to have one of those things,’ ” she says. VisiCalc was presented on an Apple computer, and Dubinsky—not knowing the difference between hardware and software back then—saw the machine’s logo and... View Details

Keywords: Dan Morrell; illustrations by Daniel Hertzberg

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business model. Students will learn the attributes of effective tech venture business models and organizations—and how to design them. They will employ system dynamics modeling using simulation software to inform business model choices,... View Details

Publications