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  • April 2022
  • Teaching Note

Banorte Móvil: Data-Driven Mobile Growth

By: Ayelet Israeli and Carla Larangeira
In mid-2019, Carlos Hank was deliberating over the results for Banorte Móvil—the mobile application for Banorte, Mexico’s most profitable and second-largest financial institution. Hank, who had been appointed as Banorte´s Chairman of the Board in January 2015, had... View Details
Keywords: Data Analytics; Customer Lifetime Value; Financial Institutions; Mobile and Wireless Technology; Growth and Development Strategy; Customers; Technology Adoption; Communication Strategy; Banking Industry; Mexico; Latin America
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Israeli, Ayelet, and Carla Larangeira. "Banorte Móvil: Data-Driven Mobile Growth." Harvard Business School Teaching Note 522-095, April 2022.
  • 05 Jun 2009
  • What Do You Think?

What Does Slower Economic Growth Really Mean?

economy without continued expansion." P. Maxson, assuming also that growth has limits, asked, "will we manage this change, or will we let ourselves be mauled by it?" A more basic question may... View Details
Keywords: by Jim Heskett; Financial Services; Construction; Real Estate
  • April 2004 (Revised May 2006)
  • Background Note

Achieving Profitable Growth and Market Value

By: James L. Heskett and Richard G. Hamermesh
Provides an overview of how a new venture needs to change as it passes from the initial start-up to the growth phase. Explores how a venture's leadership, strategy, and execution need to evolve to deal with rapid growth. View Details
Keywords: Growth Management; Business Growth and Maturation; Business Startups; Change Management
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Heskett, James L., and Richard G. Hamermesh. "Achieving Profitable Growth and Market Value." Harvard Business School Background Note 804-157, April 2004. (Revised May 2006.)
  • February 2006 (Revised November 2006)
  • Case

GE's Growth Strategy: The Immelt Initiative

By: Christopher A. Bartlett
Follows the actions of GE CEO, Jeff Immelt, as he implements a growth strategy for the $150 billion company in a tough business environment. In four years, he reinvigorates GE's technology, expands its services, develops a commercial focus, pushes developing countries,... View Details
Keywords: Transformation; Judgments; Global Strategy; Leadership Style; Growth and Development Strategy; Organizational Structure
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Bartlett, Christopher A. "GE's Growth Strategy: The Immelt Initiative." Harvard Business School Case 306-087, February 2006. (Revised November 2006.)
  • January 2012 (Revised March 2013)
  • Case

Ctrip: Scientifically Managing Travel Services

By: David A. Garvin and Nancy Hua Dai
Ctrip is a $437 million Chinese on-line travel services company with a scientific, data driven approach to management. The case explores Ctrip's founding and early growth, its expansion into multiple market segments including hotel reservations, air ticketing, leisure... View Details
Keywords: Scientific Management; Data-driven Management; Management; Expansion; Business Growth and Maturation; Market Entry and Exit; Mathematical Methods; Business Processes; Information Management; Travel Industry; China
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Garvin, David A., and Nancy Hua Dai. "Ctrip: Scientifically Managing Travel Services." Harvard Business School Case 312-092, January 2012. (Revised March 2013.)
  • February 2020 (Revised February 2022)
  • Case

Sustainable Product Management at Solvay

By: George Serafeim, Vincent Dessain and Mette Fuglsang Hjortshoej
In November 2019, Ilham Kadri, CEO of Solvay, a Belgian specialty chemicals and advanced materials group, with annual revenues of more than €10 billion in 2018, announced the group’s mid-term strategy, eight months after she took the helm as Solvay’s 11th CEO. The case... View Details
Keywords: Sustainability; Sustainable Business And Innovation; Sustainability Management; Sustainable Development; Management Accounting; Innovation; Carbon Emissions; Sustainability Reporting; Sustainability Targets; Target-setting; Product; Management; Transformation; Growth and Development Strategy; Climate Change; Environmental Sustainability; Chemical Industry; Europe; Belgium
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Serafeim, George, Vincent Dessain, and Mette Fuglsang Hjortshoej. "Sustainable Product Management at Solvay." Harvard Business School Case 120-081, February 2020. (Revised February 2022.)
  • 17 Jun 2011
  • HBS Case

KFC’s Explosive Growth in China

to take the best ideas from the US fast-food model and adapt them to serve the needs of the Chinese consumer." Initially this involved hiring the right people. For Su this meant Chinese managers who read and spoke the language, who... View Details
Keywords: by Maggie Starvish; Food & Beverage
  • January 2003 (Revised November 2005)
  • Case

Endeavor-Determining A Growth Strategy

By: William A. Sahlman and Michael J. Roberts
Describes the progress of a nonprofit organization, Endeavor, focused on nurturing entrepreneurship in emerging markets. At the time of the case, it has successfully expanded to five Latin American countries and is contemplating the next phase in its growth.... View Details
Keywords: Motivation and Incentives; Nonprofit Organizations; Development Economics; Entrepreneurship; Emerging Markets; Policy; Growth and Development Strategy
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Sahlman, William A., and Michael J. Roberts. "Endeavor-Determining A Growth Strategy." Harvard Business School Case 803-126, January 2003. (Revised November 2005.)
  • July–August 2013
  • Article

Six Ways to Sink a Growth Initiative

By: Donald L. Laurie and J. Bruce Harreld
The conventional wisdom about how best to pursue growth—launch a slew of initiatives in high-potential areas; appoint some promising young managers to lead them; locate them safely away from the established businesses—is a recipe for failure, according to the authors.... View Details
Keywords: Failure; Growth and Development Strategy
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Laurie, Donald L., and J. Bruce Harreld. "Six Ways to Sink a Growth Initiative." Harvard Business Review 91, nos. 7/8 (July–August 2013): 82–90.
  • March 2022
  • Supplement

Pakistan Rising: Bazaar's Growth Story (B)

By: Paul A. Gompers and Gamze Yucaoglu
The case opens in January 2022 as Hamza Jawaid and Saad Jangda, co-founders of Bazaar technologies (Bazaar), the Pakistani high growth B2B e-commerce marketplace, are looking over the performance of the newly launched “buy now, play later” feature. The traction looks... View Details
Keywords: B2B; Business Model; Emerging Markets; For-Profit Firms; Strategy; Digital Platforms; Information Technology; Value Creation; Globalization; Competition; Expansion; Profit; Resource Allocation; Diversification; Corporate Strategy; Pakistan
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Gompers, Paul A., and Gamze Yucaoglu. "Pakistan Rising: Bazaar's Growth Story (B)." Harvard Business School Supplement 822-099, March 2022.
  • July–August 2023
  • Article

Investing in Growth Through Uncertainty

By: Ranjay Gulati
When faced with disruptions and downturns, many leaders and companies instinctively focus on cutting costs to maintain profitability. But some identify opportunities and then take thoughtful action to emerge from crisis even stronger. That means not only planning for... View Details
Keywords: Crisis Management; Strategic Planning
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Gulati, Ranjay. "Investing in Growth Through Uncertainty." Harvard Business Review 101, no. 4 (July–August 2023): 36–42.
  • October 1977 (Revised April 1998)
  • Case

Japan (D1): A Strategy for Economic Growth

By: Bruce R. Scott and Audrey T. Sproat
Data on Japan's unparalleled economic growth in the post-war era: How was it achieved and what future risks might be foreseen in 1971? View Details
Keywords: Economic Growth; Growth and Development Strategy; Risk and Uncertainty; Japan
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Scott, Bruce R., and Audrey T. Sproat. "Japan (D1): A Strategy for Economic Growth." Harvard Business School Case 378-106, October 1977. (Revised April 1998.)
  • January 2007 (Revised November 2007)
  • Case

Organic Growth at Wal-Mart

By: Jan W. Rivkin and Troy Smith
In 2005, an executive vice president at Wal-Mart must decide whether to expand the retailer's selection of organic food. The decision is made in the context of wider attempts to move the giant retailer slightly upscale and to focus on environmental sustainability. View Details
Keywords: Food; Growth and Development Strategy; Product; Business Processes; Environmental Sustainability; Expansion; Retail Industry; United States
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Rivkin, Jan W., and Troy Smith. "Organic Growth at Wal-Mart." Harvard Business School Case 707-498, January 2007. (Revised November 2007.)
  • Research Summary

Understanding the Drivers and Limits of Corporate Growth

By: Gary P. Pisano

Perhaps no issues garners more attention of senior executives and Boards of Directors than growth.  Yet, the underlying factors shaping and limiting corporate growth are poorly understood.  Empirically, we know that some corporations grow much faster than... View Details

  • July 2011 (Revised April 2012)
  • Case

The Clorox Company: Leveraging Green for Growth

By: Elie Ofek and Lauren Barley
The Clorox Company needs to decide on the marketing strategy going forward for its three sustainable brands, Brita, Burt's Bees and Green Works. These brands had fared differently over the past 3 years and each presents multiple courses of action heading into 2011.... View Details
Keywords: Decision Making; Managerial Roles; Brands and Branding; Marketing Strategy; Social Marketing; Corporate Social Responsibility and Impact; Sales; Opportunities; Corporate Strategy; Environmental Sustainability; Chemical Industry; Food and Beverage Industry
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Ofek, Elie, and Lauren Barley. "The Clorox Company: Leveraging Green for Growth." Harvard Business School Case 512-009, July 2011. (Revised April 2012.)
  • March 2022
  • Teaching Note

Supreme: Remaining Cool While Pursuing Growth

By: Jill Avery and Sandrine Crener
Teaching Note for HBS Case No. 522-006. Following VF Corporation’s acquisition of cult streetwear brand Supreme, consumers and industry pundits were nervous that becoming part of a large, public corporation would put an end to Supreme’s slow and careful growth... View Details
Keywords: Cultural Branding; Marketing; Brands and Branding; Luxury; Growth Management; Consumer Products Industry; Fashion Industry; Retail Industry; United States
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Avery, Jill, and Sandrine Crener. "Supreme: Remaining Cool While Pursuing Growth." Harvard Business School Teaching Note 522-063, March 2022.
  • December 2017 (Revised July 2020)
  • Case

Opportunity Growth at Grupo Torre Médica

By: Juan Alcácer, J. Ramon Lecuona-Torras and Katherine Grozier
Senior management must make a decision for how to grow their search fund to reach the final margins for investors. View Details
Keywords: Investment Funds; Growth Management; Decision Making; Strategy; Mexico; Latin America
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Alcácer, Juan, J. Ramon Lecuona-Torras, and Katherine Grozier. "Opportunity Growth at Grupo Torre Médica." Harvard Business School Case 718-463, December 2017. (Revised July 2020.)
  • March 2004
  • Case

L.L. Bean: A Search for Growth

By: Rajiv Lal, Walter J. Salmon and James Weber
In mid-2003, CEO Chris McCormick felt L.L. Bean was in a good position to begin to grow again. For nearly 90 years, the company sold clothing and gear for outdoor enthusiasts through its catalogs and a single retail store in Freeport, Maine. In the three decades prior... View Details
Keywords: Business History; Restructuring; Growth and Development Strategy; Cost Management; Sales; Performance Improvement; Diversification; Distribution Channels; Resignation and Termination; Retail Industry; Web Services Industry
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Lal, Rajiv, Walter J. Salmon, and James Weber. "L.L. Bean: A Search for Growth." Harvard Business School Case 504-080, March 2004.
  • October 2024 (Revised February 2025)
  • Case

Lanco Medical Group: Fostering Happiness for Growth

By: Susanna Gallani, Jenyfeer Martínez Buitrago and Katherine Sonnefeldt
This case describes how Lanco Medical Group, a fast-growing pharmaceutical distributor serving Latin America, approached the design of their employee benefits and incentives program. After learning about gaps between what leadership believed motivated employees and... View Details
Keywords: Fairness; Compensation and Benefits; Retention; Growth Management; Motivation and Incentives; Expansion; Pharmaceutical Industry; Latin America
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Gallani, Susanna, Jenyfeer Martínez Buitrago, and Katherine Sonnefeldt. "Lanco Medical Group: Fostering Happiness for Growth." Harvard Business School Case 125-062, October 2024. (Revised February 2025.)
  • January 2009 (Revised February 2009)
  • Case

Grupo Bimbo: Growth and Social Responsibility

By: V. Kasturi Rangan and Regina Garcia-Cuellar
Bimbo, headquartered in Mexico with 2008 sales of $7 billion, was one of the largest bakery companies in the world. Even as it had grown spectacularly in the last several decades, the company had earned a stellar reputation for its corporate social responsibility... View Details
Keywords: Global Strategy; Growth and Development Strategy; Corporate Social Responsibility and Impact; Reputation; Expansion; Food and Beverage Industry; Mexico
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Rangan, V. Kasturi, and Regina Garcia-Cuellar. "Grupo Bimbo: Growth and Social Responsibility." Harvard Business School Case 509-025, January 2009. (Revised February 2009.)
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