Publications
Publications
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- All HBS Web
(598)
- Faculty Publications (345)
- 2010
- Working Paper
Conceptual Foundations of the Balanced Scorecard
By: Robert S. Kaplan
David Norton and I introduced the Balanced Scorecard in a 1992 Harvard Business Review article (Kaplan & Norton, 1992). The article was based on a multi-company research project to study performance measurement in companies whose intangible assets played a central role... View Details
- 2010
- Book
Creating Value through Corporate Restructuring: Case Studies in Bankruptcies, Buyouts, and Breakups
By: Stuart C. Gilson
A collection of case studies illustrates real-world techniques, implementation, and strategies on corporate restructuring. Over the period 1981-1998, public companies with combined assets of over half a trillion dollars filed for Chapter 11 bankruptcy. Over the same... View Details
- March 2010
- Article
In Favor of Clear Thinking: Incorporating Moral Rules into a Wise Cost-benefit Analysis
By: Max Bazerman and Joshua D. Greene
Bennis, Medin, and Bartels (2009) have contributed an interesting paper on the comparative benefit of moral rules versus cost-benefit analysis (CBA). Many of their specific comments are accurate, useful, and insightful. At the same time, we believe they have... View Details
- February 2010 (Revised November 2011)
- Case
International Agribusiness in China: Charoen Pokphand Group
By: William C. Kirby, Michael Shih-ta Chen, Tracy Manty and Yi Kwan Chu
The world's leading Thai agribusiness corporation and largest agribusiness investor in China, CP Group, is facing another crossroads in China as the country starts to undergo rural reform. The issues at hand for Chairman Dhanin Chearavanont is how CP can balance its... View Details
- February 2010
- Supplement
Marketing Analysis Toolkit: Breakeven Analysis (CW)
By: Thomas J. Steenburgh and Jill Avery
This Excel worksheet contains sample problems, prebuilt Excel models to run breakeven analyses, and charts and graphs which help visualize the results. It is designed to accompany "Marketing Analysis Toolkit: Breakeven Analysis." View Details
- February 2010
- Supplement
Marketing Analysis Toolkit: Market Size and Market Share Analysis (CW)
By: Thomas J. Steenburgh and Jill Avery
This Excel worksheet contains sample problems, prebuilt Excel models to run market sizing and market share analyses, and charts and graphs which help visualize the results. It is designed to accompany Marketing Analysis Tookit: Market Size and Market Share Analysis.... View Details
- February 2010 (Revised March 2016)
- Background Note
Marketing Analysis Toolkit: Break-even Analysis
By: Thomas J. Steenburgh and Jill Avery
Marketing managers are often called upon to make recommendations for or against programs that cost money to implement. Before expenditures are made, managers want to be sure that they will be getting a return on their investment. One way of assessing this is by... View Details
- February 2010
- Background Note
Marketing Analysis Toolkit: Market Size and Market Share Analysis
By: Thomas J. Steenburgh and Jill Avery
Marketers frequently need to estimate the size of their markets—both for existing products so that sales forecasts can be developed and for new products so that market opportunities can be assessed. This toolkit enables students to size a market and generate a sales... View Details
- February 2010
- Background Note
Marketing Analysis Toolkit: Situation Analysis
By: Thomas J. Steenburgh and Jill Avery
Before managers can begin to formulate marketing strategies for their businesses, they must have a strong understanding of the internal and external marketing environments in which they are operating. In this note, we present three methods for collecting and analyzing... View Details
- February 2010
- Article
The Balanced Scorecard
By: Robert S. Kaplan and Dylan N. Miyake
Keywords: Balanced Scorecard
- January 2010 (Revised April 2010)
- Case
Credit Suisse Group: Managing Equity Research as a Business
By: Boris Groysberg, Paul M. Healy and Sarah Abbott
In 2003, in the midst of industry turmoil and company-specific challenges, Stefano Natella was named Global Head of Equity Research at Credit Suisse. Over a six-year period, Natella implemented and refined a new methodology for valuing equity research analysts, both... View Details
- January 2010
- Case
Five and Six Dulles Station
By: Arthur I Segel
Cricket Real Estate Advisors needs to decide if they should invest in a proposed joint venture development with Buddy Holly & Associates. Holly is a successful northern Virginia office developer who plans to develop two buildings containing 232,750 rentable square... View Details
- Article
Are Self-service Customers Satisfied or Stuck?
This paper investigates the impact of self-service technology (SST) usage on customer satisfaction and retention. Specifically, we disentangle the distinct effects of satisfaction and switching costs as drivers of retention among self-service customers. Our empirical... View Details
- Article
Managing Alliances with the Balanced Scorecard
By: Robert S. Kaplan, David P. Norton and Bjarne Rugelsjoen
The article addresses failures in strategic alliances and illustrates, via a detailed description of the successful strategic alliance between Solvay Pharmaceuticals Inc. and Quintiles company how the creation of a strategy map and Balanced Scorecard helps align the... View Details
- 2010
- Chapter
Measuring and Managing Macrofinancial Risk and Financial Stability: A New Framework
By: Dale F. Gray, Robert C. Merton and Zvi Bodie
This paper proposes a new approach to improve the way central banks can analyze and manage the financial risks of a national economy. It is based on the modern theory and practice of contingent claims analysis (CCA), which is successfully used today at the level of... View Details
- December 2009 (Revised September 2014)
- Case
TD Canada Trust
By: Dennis Campbell and Brent Kazan
The case illustrates the role of performance measurement and analytics in translating TD-Canada Trust's service model of "comfortable banking" into operational terms. In 2000, in a banking market where consumers and regulators were typically hostile to mergers and... View Details
- September 2009 (Revised May 2011)
- Case
Sniffing Out Opportunities at PetSmart
By: V.G. Narayanan and Lisa Brem
The pet and pet supply industry was one of the few bright lights in an otherwise dismal retail outlook in 2009. This case gives background pet retail industry information and strategic positioning information for both PetSmart and PETCO to enable students to develop... View Details
- September 2009 (Revised August 2011)
- Case
Transworld Auto Parts (A)
By: V.G. Narayanan and Lisa Brem
Transworld Auto Parts had to implement its new strategy flawlessly to survive the auto industry upheaval. The new CEO asked her leadership team to craft strategy maps and balanced scorecards to help each division implement its strategies. View Details
- September – October 2009
- Article
U.S. Energy Policy: Overcoming Barriers to Acting
By: Max Bazerman
Energy policy is on everyone's mind these days. The U.S. presidential campaign focused on energy independence and exploration (drill, baby, drill), climate change, alternative fuels, even nuclear energy. But there is a serious problem endemic to America's energy... View Details
- August 2009
- Case
Bank of America Sports Sponsorship
By: Stephen A. Greyser and John L. Teopaco
A major sports sponsor must decide on new, renewal, or withdrawal from significant relations with teams/leagues/events, using a distinctive approach to assessment. View Details