Publications

May 1986 (Revised November 1990)
Case

Airbus vs. Boeing (A): Turbulent Skies

Presents the economic and political dimensions of competition in the commercial aircraft industry, as demonstrated by Airbus of Europe and Boeing of the United States. View Details

Keywords: Economics; Government and Politics; Competition; Aerospace Industry; Europe; United States

Educators

Purchase

May 1986 (Revised October 1993)
Case

Moet-Hennessy Group

Presents the strategic and organizational problems of a venerable French firm pursuing product and financial diversification in an international context. View Details

Keywords: Globalization; Product Marketing; Organizations; Diversification; France

January 1986 (Revised March 1986)
Background Note

Note on the Creation of Corporate Wealth

June 1985 (Revised August 1985)
Teaching Note

Volkswagen Group, Teaching Note

Keywords: Auto Industry

May 1985 (Revised September 1993)
Case

Volkswagen Group

Keywords: Auto Industry

May 1985 (Revised January 1986)
Background Note

Note on the World Auto Industry in Transition

Keywords: Auto Industry

April 1985
Background Note

NIKE: International Context

By: Malcolm S. Salter and Michael J. Roberts

Keywords: Apparel and Accessories Industry

August 1983
Background Note

Value Creation and General Management

Keywords: Value Creation

May 1982 (Revised February 1983)
Supplement

Ford Motor Co. (C)

Keywords: Auto Industry

May 1982 (Revised February 1983)
Supplement

Ford Motor Co. (D)

Keywords: Auto Industry

May 1982 (Revised February 1983)
Case

Ford Motor Co. (A): The Automobile Crisis and Ford's Strategic Posture--1980

Keywords: Crisis Management; Auto Industry

May 1982 (Revised February 1983)
Case

Ford Motor Co. (B): The Automobile Crisis and Ford's Political Strategy--1980

Keywords: Strategy; Crisis Management; Government and Politics; Business and Government Relations; Auto Industry; United States

March 1982 (Revised June 1986)
Background Note

Note on Diversification as a Strategy

By: Michael E. Porter and Malcolm S. Salter

Presents a discussion of corporate diversification. Covers historical background, the concept of strategy for a diversified company, and concepts of value creation. View Details

Keywords: Diversification; Strategy; Value Creation

Educators

Purchase

December 1980 (Revised December 1984)
Case

Presents the problem of how an established regional brewer can survive the onslaught of national breweries, some of which are being cross-subsidized by diversified parent companies. Requires detailed analysis of what operations are profitable and unprofitable for... View Details

Keywords: Business Subsidiaries; Profit; Management Analysis, Tools, and Techniques; Industry Growth; Private Ownership; Problems and Challenges; Competition; Diversification