Publications

Educators

01 Feb 2021
What Do You Think?

Has the New Economy Finally Arrived?

Shutterstock/Thomas Barrat Twenty years ago in this column we discussed whether the economic activity of that time actually represented the New Economy that Time magazine first touted in a 1983 cover article. Some economists picked up the... View Details

Keywords: by James Heskett

26 Sep 2011
HBS Case

HBS Cases: Lady Gaga

Searched-For Female," as recorded by Google, and made international headlines for donning a dress made of red meat, which Time Magazine called the top fashion statement of 2010. “Gaga is a marketing phenomenon” So it's almost... View Details

Keywords: by Carmen Nobel; Entertainment & Recreation; Music

13 Apr 2016
Research & Ideas

Why Your Company Wants to be a 'Cognitive Referent' (Hint: SpaceX)

blood testing market. The company and its founder were riding high, adorning the covers of magazines and making headlines. But the momentum slowed in October after a negative write-up in The Wall Street Journal, which questioned several... View Details

Keywords: by Roberta Holland; Aerospace; Food & Beverage; Retail

March 2016 (Revised May 2018)
Case

ASOS PLC

By: John R. Wells and Gabriel Ellsworth

Launched in 2000, ASOS was one of the world’s largest online fashion specialists in 2018. Focusing on young consumers aged 16–25 years, the company offered over 85,000 items on its websites, many times more than the largest fashion stores, and added several thousand... View Details

Keywords: ASOS; AsSeenOnScreen; Online Fashion; Online Apparel; Nick Beighton; Nick Robertson; E-commerce; E-Commerce Strategy; Online Retail; Multichannel Retailing; Omnichannel; Social Media; Marketplaces; Shipping; Advertising; Digital Marketing; Business Growth and Maturation; Business Model; Business Startups; For-Profit Firms; Customer Focus and Relationships; Age; Gender; Currency Exchange Rate; Profit; Revenue; Geography; Geographic Scope; Global Range; Global Strategy; Globalized Firms and Management; Globalized Markets and Industries; Business History; Selection and Staffing; Journals and Magazines; Human Capital; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development; Growth and Development Strategy; Growth Management; Management Succession; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Product Positioning; Social Marketing; Media; Distribution; Distribution Channels; Order Taking and Fulfillment; Infrastructure; Logistics; Public Ownership; Problems and Challenges; Strategy; Adaptation; Business Strategy; Competition; Competitive Strategy; Corporate Strategy; Expansion; Vertical Integration; Segmentation; Internet and the Web; Mobile and Wireless Technology; Apparel and Accessories Industry; Fashion Industry; Retail Industry; United Kingdom; England; London

Educators

19 Sep 2016
Research & Ideas

Why Isn't Business Research More Relevant to Business Practitioners?

slide). Three examples of how academic language was translated into language that appeals to business practitioners. For the past 20 years Greenstein has written a 1,500-word column for IEEE Micro, a bimonthly magazine published by the... View Details

Keywords: by Carmen Nobel; Education

17 Dec 2008
Lessons from the Classroom

‘Ted Levitt Changed My Life’

borders of the home country. Instead, he shouts: 'Wake up!' " Throughout his career, in different ways, Levitt kept shouting. When HBS Dean John McArthur appointed him editor of HBR (a position he held from 1985 to 1989), he transformed the View Details

Keywords: by Julia Hanna; Education; Retail

February 1999 (Revised November 1999)
Teaching Note

USA TODAY Online TN

By: John A. Deighton

Teaching Note for (9-598-133). View Details

Keywords: Journals and Magazines; Journalism and News Industry

November 22, 2022
Article

Is Novel Research Worth Doing? Evidence from Peer Review at 49 Journals

By: Misha Teplitskiy, Hao Peng, Andrea Blasco and Karim R. Lakhani

There are long-standing concerns that peer review, which is foundational to scientific institutions like journals and funding agencies, favors conservative ideas over novel ones. We investigate the association between novelty and the acceptance of manuscripts submitted... View Details

Keywords: Research; Journals and Magazines

February 2013
Teaching Note

Monocle (TN)

By: Eugene Soltes and Sara Hess

Keywords: Media And Publishing; Monocle; Tyler Brule; Media; Journals and Magazines; Media and Broadcasting Industry; Publishing Industry

September 2018
Article

What Does It Take to Change an Editor's Mind? Identifying Minimally Important Difference Thresholds for Peer Reviewer Rating Scores of Scientific Articles

By: Michael Callaham and Leslie John

Study objective—We define a minimally important difference for the Likert-type scores frequently used in scientific peer review (similar to existing minimally important differences for scores in clinical medicine). To our knowledge, the magnitude of score change... View Details

Keywords: Information Publishing; Journals and Magazines; Science; Decision Making

Find at Harvard

March 27, 2017
Editorial

In Praise of ‘B’ Journals: Academic Publishing is Becoming More about Establishing a Pecking Order and Less about Pursuing Knowledge

By: Andrew J. Hoffman

Keywords: Journals and Magazines; Status and Position

Register to Read

2018
Working Paper

Reverse the Curse of the Top-5

By: Robert S. Kaplan

The past 40 years has seen a large increase in the number of articles submitted to journals ranked in the top-5 of their discipline. This increase is the rational response, by faculty, to the overweighting of publications in these journals by university promotions and... View Details

Keywords: Information Publishing; Journals and Magazines; Power and Influence; Research

SSRN

November 9, 2019
Article

Effect of Revealing Authors' Conflicts of Interests in Peer Review: Randomized Controlled Trial

By: Leslie K. John, George Loewenstein, Andrew Marder and Michael Callaham

Objective: To assess the impact of disclosing authors’ conflict of interest declarations to peer reviewers at a medical journal.
Design: Randomised controlled trial.

Setting: The study was conducted within the manuscript review process at the... View Details

Keywords: Conflicts Of Interest; Peer Review; Randomized Controlled Trial; Scientific Publication; Conflict of Interests; Journals and Magazines; Science

Find at Harvard

22 Aug 2017
First Look

First Look at New Research and Ideas, August 23

Systems Americas: Leadership Through Change (B) Supplements the (A) case. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/917016-PDF-ENG Harvard Business School Case 317-043 Ebony Magazine For nearly 75 years, the Johnson... View Details

Keywords: Sean Silverthorne

19 Oct 2009
Research & Ideas

Why Are Web Sites So Confusing?

the most popular items (e.g., bread, milk) in the furthest possible place from the entrance; that shopping malls seem designed to make sure you get lost at every single visit; and that popular magazines drown the content they carry in a... View Details

Keywords: by Andrei Hagiu & Bruno Jullien

Article

Reverse the Curse of the Top-5

By: Robert S. Kaplan

The past 40 years has seen a large increase in the number of articles submitted to journals ranked in the top-5 of their discipline. This increase is the rational response, by faculty, to the overweighting of publications in these journals by university promotions and... View Details

Keywords: Information Publishing; Journals and Magazines; Power and Influence; Research

Find at Harvard

13 Apr 2016
Research Event

What Does 'Diversity' Really Mean?

rejected the idea. Holmes noted that a lot has changed since then. Last year, that same magazine gave plenty of space to six women of color, including Kerry Washington, Mindy Kaling, and Eva Longoria. “One might argue that the InStyle... View Details

Keywords: by Dina Gerdeman

July 1972 (Revised September 1985)
Case

Saturday Evening Post (Revised)

Permits analysis of the need for adapting strategy to environmental change and for choosing among strategic alternatives in the light of new environmental opportunities. Management and board failures in these areas may be traced to some of the underlying causes,... View Details

Keywords: Journals and Magazines; Management Style; Values and Beliefs; Governing and Advisory Boards; Adaptation; Leadership Style; Media and Broadcasting Industry; United States

Educators