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  • December 1999
  • Case

Sendwine.com

By: Thomas R. Eisenmann, Charmaine C Ess and Ann A. O'Hara
Sendwine.com, an online retailer of premium gifts of wine by the bottle, faced decisions about its growth strategy in mid-1999. Mike Lannon, president and founder, had established his company as a prominent player in an increasingly crowded field. But with success came... View Details
Keywords: Decision Choices and Conditions; Venture Capital; Financial Strategy; Problems and Challenges; Luxury; Diversification; Internet; Web Services Industry
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  • 29 Nov 2022
  • Research & Ideas

How Much More Would Holiday Shoppers Pay to Wear Something Rare?

Do you have that one friend who seems to snag the coolest, most fashionable shoes, jewelry, or clothes? Now new research shows that when luxury goods companies cater to these trendy consumers by controlling how rare certain items... View Details
Keywords: by Michael Blanding; Retail
  • December 2021 (Revised September 2022)
  • Case

Moleskine: Daniela Riccardi Turns the Page

By: Ryan Raffaelli and Sarah Gulick
Newly appointed CEO Daniela Riccardi needed to develop and present an action plan to the board of the company that owned Moleskine. Riccardi was hired because Moleskine had recently overextended its reach and needed more focus and discipline. Having previously served... View Details
Keywords: Rebranding; Brands and Branding; Organizational Change and Adaptation; Operations; Planning; Retail Industry; Italy
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  • February 2025
  • Supplement

Moleskine: Daniela Riccardi Turns the Page

By: Ryan Raffaelli
Newly appointed CEO Daniela Riccardi needed to develop and present an action plan to the board of the company that owned Moleskine. Riccardi was hired because Moleskine had recently overextended its reach and needed more focus and discipline. Having previously served... View Details
Keywords: Brands and Branding; Organizational Change and Adaptation; Distribution Channels; Planning; Leading Change; Organizational Culture; Product Marketing; Retail Industry; Italy
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  • 12 Nov 2013
  • First Look

First Look: November 12

  Publications November 2013 Journal of Consumer Research The Red Sneakers Effect: Inferring Status and Competence from Signals of Nonconformity By: Bellezza, Silvia, Francesca Gino, and Anat Keinan Abstract—We examine how people react to nonconforming behaviors, such... View Details
Keywords: Sean Silverthorne
  • March 2022
  • Teaching Note

Supreme: Remaining Cool While Pursuing Growth

By: Jill Avery and Sandrine Crener
Teaching Note for HBS Case No. 522-006. Following VF Corporation’s acquisition of cult streetwear brand Supreme, consumers and industry pundits were nervous that becoming part of a large, public corporation would put an end to Supreme’s slow and careful growth... View Details
Keywords: Cultural Branding; Marketing; Brands and Branding; Luxury; Growth Management; Retail Industry; Retail Industry; Retail Industry; United States
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  • Web

Organizational Behavior - Faculty & Research

Reinventing Brick-and-Mortar Retail By: Ryan Raffaelli February 2025 | Teaching Note | Faculty Research Teaching Note for HBS Case No. 422-014. Citation Purchase Related Raffaelli, Ryan. "Kwame Spearman at Tattered Cover: Reinventing... View Details
  • Web

Connect with Clubs - Recruiting

wwang@mba2025.hbs.edu Aron Kates akates@mba2025.hbs.edu Nicole Wong nwong@mba2025.hbs.edu Matthew Hirschfeld mhirschfeld@mba2027.hbs.edu Club Email rest@studentclubs.hbs.edu Retail & Luxury Goods Club... View Details
  • 16 Jun 2008
  • Research & Ideas

Seven Tips for Managing Price Increases

engineer products and packaging to hit key retail price points. This may mean downsizing package sizes, something the candy industry always does in response to inflation. 4. Use Promotions. If you've always passed through raw material... View Details
Keywords: by John Quelch
  • 01 Dec 2023
  • News

Rounding the Bend

textiles from retailers and municipalities across Europe. The company operates facilities in Germany, where garments are sorted with a combination of automation and manual tech, so that the useful life of each piece can be extended. About... View Details
Keywords: Jen McFarland Flint; Miscellaneous Store Retailers; Miscellaneous Store Retailers; Miscellaneous Store Retailers; Miscellaneous Store Retailers
  • Web

General Management - Faculty & Research

Marketing ; Product Positioning ; Distribution ; Product ; Luxury ; Apparel and Accessories Industry ; Fashion Industry ; Retail Industry ; United States Citation Purchase Related Deshpandé, Rohit, and... View Details
  • 27 Nov 2019
  • Sharpening Your Skills

Secrets for Creating a Long-Lasting Brand

of Social Media MarketingA decade-and-a-half after the dawn of social media marketing, brands are still learning what works and what doesn't with consumers. How Helena Rubinstein Used Tall Tales to Turn Cosmetics into a Luxury BrandHelena... View Details
Keywords: by Sean Silverthorne; Retail
  • 19 Jan 2023
  • Research & Ideas

What Makes Employees Trust (vs. Second-Guess) AI?

react to AI systems, the researchers worked last year with the luxury fashion retailer Tapestry Inc., whose accessory and lifestyle brands include Coach, Kate Spade, and Stuart Weitzman. The firm employs... View Details
Keywords: by Rachel Layne
  • Web

Advisory Board - Entrepreneurship

opportunities. He graduated from Kenyon College, has one daughter, and lives in Wellesley, MA. Marla Malcolm Beck (MBA 1998), Bluemercury Marla Malcolm Beck is the co-founder and CEO of Bluemercury Inc., a high-growth luxury beauty View Details
  • 03 Mar 2015
  • First Look

First Look: March 3

on a sustained and balanced growth trajectory? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/715008-PDF-ENG Harvard Business School Case 514-078 Ghurka Ghurka was a 38-year-old luxury leather goods brand that specialized in... View Details
Keywords: Sean Silverthorne
  • Profile

Fereshteh Zeineddin

events introduced me to a number of new industries and opportunities. I became interested in exploring opportunities in the luxury goods space and was introduced by a classmate to the marketing department at Louis Vuitton. After an... View Details
Keywords: Retail
  • Web

Winners & Runners-Up | New Venture Competition

Helm Social Enterprise Track Winner A web-based solution that streamlines the transition of patients from the hospital to post-acute care facilities. XinfuGo (now Tang Mall) Ying Chen, HBS Yixin La, HBS Qiwei Shi, HBS Social Enterprise Track Runner-Up A disruptive... View Details
  • 05 Feb 2019
  • News

The First Five Years: Karan Shah (MBA 2016)

Karan Shah (MBA 2016) Karan Shah (MBA 2016) Karan Shah (MBA 2016) is executive director of Precision Camshafts Limited, a large precision manufacturing company in Solapur, India, and a partner in MAYU, a luxury goods startup. What’s a... View Details
  • Web

Industry Information - Alumni

and news on emerging designers, disruptive technologies and global brands in the fashion and luxury goods industries. United States Census Bureau: Retail Trade Provides the industry monthly sales and... View Details
  • 28 Jan 2020
  • Book

Advanced Leadership Requires More Than Outside-The-Box Thinking

uses examples and stories from dozens of high-performing managers and entrepreneurs. Is there one person, one quote, that you think most brilliantly captures the spirit of Think Outside the Building? Kanter: Doug Rauch, former president of Trader Joe’s, who founded... View Details
Keywords: by Sean Silverthorne