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  • 24 May 2021
  • Op-Ed

Can Fabric Waste Become Fashion’s Resource?

COVID-19 has broken fashion’s supply chain. As a result, an already wasteful industry has become more wasteful. Even before the pandemic, the global apparel industry was producing about 92 million tons of textile waste a year. That’s about one garbage truck’s worth of... View Details
Keywords: by Geoffrey Jones and Shelly Xu; Fashion
  • 19 Jan 2023
  • Research & Ideas

What Makes Employees Trust (vs. Second-Guess) AI?

react to AI systems, the researchers worked last year with the luxury fashion retailer Tapestry Inc., whose accessory and lifestyle brands include Coach, Kate Spade, and Stuart Weitzman. The firm employs 18,000 people worldwide and has... View Details
Keywords: by Rachel Layne
  • 18 May 2010
  • First Look

First Look: May 18

http://www.hbs.edu/research/pdf/10-095.pdf   Cases & Course MaterialsMonsanto: Helping Farmers Feed the World David E. Bell, Carin-Isabel Knoop, and Mary ShelmanHarvard Business School Case 510-025 Monsanto has led the effort to bring biotechnology to bear on food... View Details
Keywords: Martha Lagace
  • 25 Aug 2014
  • HBS Case

Starbucks Reinvented

work to relax and enjoy the small, affordable luxury of a special coffee beverage seemed to resonate with the social and economic moment, she recalls. Six months later she met Howard Schultz, an entrepreneur who acquired the company in... View Details
Keywords: by Julia Hanna; Food & Beverage
  • 03 Mar 2015
  • First Look

First Look: March 3

on a sustained and balanced growth trajectory? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/715008-PDF-ENG Harvard Business School Case 514-078 Ghurka Ghurka was a 38-year-old luxury leather goods brand that specialized in... View Details
Keywords: Sean Silverthorne
  • 2019
  • Working Paper

Golden Opportunity? Voluntary Sustainability Standards for Artisanal and Small-scale Gold Mining and the United Nations Sustainable Development Goals

By: Kristin Sippl
While much is known about voluntary sustainability standards' contributions to certain issues in certain sectors, less is known about their contributions to the realization of the United Nations Sustainable Development Goals (SDGs). This paper helps balance the... View Details
Keywords: Sustainability Standards; Gold; Certification; Eco-labeling; International Law; Extractive Industries; Fair Trade; United Nations; Sustainable Development; Environmental Sustainability; Standards; Adoption; Governance; Global Range; Luxury; Mining Industry
Related
  • 06 Oct 2020
  • Sharpening Your Skills

18 Tips Managers Can Use to Lead Through COVID's Rising Waters

firms do not have a succession plan. Maintaining best practices around physical and mental health is not a luxury or a frill, but an essential aspect of risk management. CEOs and top management need to prioritize taking care of their own... View Details
Keywords: by Sean Silverthorne
  • 17 Nov 2009
  • First Look

First Look: Nov. 17

distinction is possible because strategy and business model are different constructs. Download the paper: http://www.hbs.edu/research/pdf/10-036.pdf The Devil Wears Prada? Effects of Exposure to Luxury Goods on Cognition and Decision... View Details
Keywords: Martha Lagace
  • 11 Mar 2019
  • Research & Ideas

Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?

visit the nation and share their experiences with their followers, pushing authentic messages to key consumer groups, such as affluent parents. Establishing street CRED Switzerland, Germany, and Japan dominate brand rankings.... View Details
Keywords: by Danielle Kost; Tourism
  • 09 Jun 2014
  • Research & Ideas

The Manager in Red Sneakers

clothes rather than an elegant outfit to a luxury boutique, or wearing sneakers to a professional event. In The Red Sneakers Effect: Inferring Status and Competence from Signals of Nonconformity—an article appearing in the June 2014... View Details
Keywords: by Dina Gerdeman; Consumer Products; Consumer Products; Consumer Products
  • 13 Oct 2009
  • Research & Ideas

7 Lessons for Navigating the Storm

like after the crisis requires a keen understanding of the changing needs of your customers. One example from the current crisis is the extent to which consumers have shifted from expensive luxury goods to... View Details
Keywords: by Martha Lagace
  • 29 Oct 2000
  • Research & Ideas

Building a Powerful Prestige Brand

started their business, their product line enjoyed little consumer awareness outside New York City. But the couple was determined to build a large market for premium cosmetics. One of the earliest and most important decisions that the... View Details
Keywords: by Nancy F. Koehn; Consumer Products; Consumer Products; Consumer Products
  • 17 Nov 2020
  • In Practice

How Retailers Can Thrive in a Shopping Season Like No Other

stay-at-home orders will likely make brick-and-mortar stores and shopping malls less appealing to consumers, and will likely fuel online shopping. On a more positive side, consumers are likely to continue to indulge in little View Details
Keywords: by Danielle Kost; Retail
  • 2018
  • Working Paper

Ethical Hedonism? The Diffusion of Fair Trade and Ecological Certifications to Luxury, Lifestyle and Illicit Goods.

By: Kristin Sippl
Book project exploring ethical consumption options in four understudied lifestyle sectors: jewelry, cannabis, pets and plastics. View Details
Keywords: Ethics; Spending; Consumer Behavior; Age; Luxury
Related
  • 16 Sep 2014
  • Research & Ideas

Has Apple Reinvented the Watch?

especially from a consumer health and wellness standpoint. It's where we know the health care industry is moving. Q: Apple has always been known for innovative design. Have they succeeded to do that with the Apple Watch? A: Several of the... View Details
Keywords: Re: Ryan L. Raffaelli; Electronics; Retail; Health
  • 25 Aug 2009
  • First Look

First Look: August 25

reduction in monopoly price leads to the production of units that cost less than their value to consumers (standard channel); (ii) regulation calms down existing consumers because a reduction in the profits... View Details
Keywords: Martha Lagace
  • 21 Apr 2015
  • First Look

First Look: April 21

https://hbr.org/2015/03/starbucks-race-together-campaign-and-the-upside-of-ceo-activism April 2015 Strong Brands, Strong Relationships Framing the Game: How Brands' Relationships with Their Competitors Affect Consumer Preference By:... View Details
Keywords: Carmen Nobel & Sean Silverthorne
  • 19 Dec 2017
  • First Look

New Research and Ideas, December 19, 2017

https://cb.hbsp.harvard.edu/cbmp/product/618024-PDF-ENG Harvard Business School Case 517-115 Predicting Consumer Tastes with Big Data at Gap CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic... View Details
Keywords: Carmen Nobel
  • 22 Feb 2011
  • Research & Ideas

Most Popular Articles, Papers of the Decade

much better. In this article, professor and Balanced Scorecard guru Robert S. Kaplan introduces BSC Customer Profitability Metrics. From Balanced Scorecard Report. Marketing Your Way Through a Recession Published: March 3, 2008 In a recession, View Details
Keywords: by Sean Silverthorne
  • 02 Jan 2018
  • Research & Ideas

The Most Popular Stories and Research Papers of 2017

better success getting job interviews, according to research by Katherine DeCelles and colleagues. Having No Life is the New Aspirational Lifestyle It used to be that we equated power and prestige with a leisurely, luxurious lifestyle.... View Details
Keywords: by Sean Silverthorne

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