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  • 27 Nov 2019
  • Sharpening Your Skills

Secrets for Creating a Long-Lasting Brand

of Social Media MarketingA decade-and-a-half after the dawn of social media marketing, brands are still learning what works and what doesn't with consumers. How Helena Rubinstein Used Tall Tales to Turn Cosmetics into a Luxury BrandHelena... View Details
Keywords: by Sean Silverthorne; Retail
  • February 2000 (Revised September 2002)
  • Case

Forever: De Beers and U.S. Antitrust Law

By: Debora L. Spar and Jennifer Burns
For over a century, the international diamond market has been dominated by one of the most successful cartels on earth. Run by the legendary De Beers Corp., the cartel has managed to keep diamond prices increasing and to prevent the defection that dooms most other... View Details
Keywords: Lawfulness; Monopoly; Luxury; Business and Government Relations; Consumer Products Industry; Consumer Products Industry; Africa; United States
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  • 18 May 2010
  • First Look

First Look: May 18

http://www.hbs.edu/research/pdf/10-095.pdf   Cases & Course MaterialsMonsanto: Helping Farmers Feed the World David E. Bell, Carin-Isabel Knoop, and Mary ShelmanHarvard Business School Case 510-025 Monsanto has led the effort to bring biotechnology to bear on food... View Details
Keywords: Martha Lagace
  • 19 Jan 2023
  • Research & Ideas

What Makes Employees Trust (vs. Second-Guess) AI?

react to AI systems, the researchers worked last year with the luxury fashion retailer Tapestry Inc., whose accessory and lifestyle brands include Coach, Kate Spade, and Stuart Weitzman. The firm employs 18,000 people worldwide and has... View Details
Keywords: by Rachel Layne
  • 25 Aug 2014
  • HBS Case

Starbucks Reinvented

work to relax and enjoy the small, affordable luxury of a special coffee beverage seemed to resonate with the social and economic moment, she recalls. Six months later she met Howard Schultz, an entrepreneur who acquired the company in... View Details
Keywords: by Julia Hanna; Food & Beverage
  • 2019
  • Working Paper

Golden Opportunity? Voluntary Sustainability Standards for Artisanal and Small-scale Gold Mining and the United Nations Sustainable Development Goals

By: Kristin Sippl
While much is known about voluntary sustainability standards' contributions to certain issues in certain sectors, less is known about their contributions to the realization of the United Nations Sustainable Development Goals (SDGs). This paper helps balance the... View Details
Keywords: Sustainability Standards; Gold; Certification; Eco-labeling; International Law; Extractive Industries; Fair Trade; United Nations; Sustainable Development; Environmental Sustainability; Standards; Adoption; Governance; Global Range; Luxury; Mining Industry
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  • 03 Mar 2015
  • First Look

First Look: March 3

on a sustained and balanced growth trajectory? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/715008-PDF-ENG Harvard Business School Case 514-078 Ghurka Ghurka was a 38-year-old luxury leather goods brand that specialized in... View Details
Keywords: Sean Silverthorne
  • 17 Nov 2009
  • First Look

First Look: Nov. 17

distinction is possible because strategy and business model are different constructs. Download the paper: http://www.hbs.edu/research/pdf/10-036.pdf The Devil Wears Prada? Effects of Exposure to Luxury Goods on Cognition and Decision... View Details
Keywords: Martha Lagace
  • 06 Oct 2020
  • Sharpening Your Skills

18 Tips Managers Can Use to Lead Through COVID's Rising Waters

firms do not have a succession plan. Maintaining best practices around physical and mental health is not a luxury or a frill, but an essential aspect of risk management. CEOs and top management need to prioritize taking care of their own... View Details
Keywords: by Sean Silverthorne
  • 17 Nov 2020
  • In Practice

How Retailers Can Thrive in a Shopping Season Like No Other

stay-at-home orders will likely make brick-and-mortar stores and shopping malls less appealing to consumers, and will likely fuel online shopping. On a more positive side, consumers are likely to continue to indulge in little View Details
Keywords: by Danielle Kost; Retail
  • 13 Oct 2009
  • Research & Ideas

7 Lessons for Navigating the Storm

like after the crisis requires a keen understanding of the changing needs of your customers. One example from the current crisis is the extent to which consumers have shifted from expensive luxury goods to... View Details
Keywords: by Martha Lagace
  • 09 Jun 2014
  • Research & Ideas

The Manager in Red Sneakers

clothes rather than an elegant outfit to a luxury boutique, or wearing sneakers to a professional event. In The Red Sneakers Effect: Inferring Status and Competence from Signals of Nonconformity—an article appearing in the June 2014... View Details
Keywords: by Dina Gerdeman; Consumer Products; Consumer Products; Consumer Products
  • 25 Aug 2009
  • First Look

First Look: August 25

reduction in monopoly price leads to the production of units that cost less than their value to consumers (standard channel); (ii) regulation calms down existing consumers because a reduction in the profits... View Details
Keywords: Martha Lagace
  • 02 Jan 2018
  • Research & Ideas

The Most Popular Stories and Research Papers of 2017

better success getting job interviews, according to research by Katherine DeCelles and colleagues. Having No Life is the New Aspirational Lifestyle It used to be that we equated power and prestige with a leisurely, luxurious lifestyle.... View Details
Keywords: by Sean Silverthorne
  • April 2008
  • Teaching Note

Marketing Chateau Margaux (TN)

By: John A. Deighton and Leyland Pitt
Teaching Note for [507033]. View Details
Keywords: Brands and Branding; Management Teams; Distribution; Sales; Market Entry and Exit; Price; Luxury; Demand and Consumers; Growth and Development Strategy; Governance Controls; Food and Beverage Industry; France
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  • 28 Apr 2009
  • First Look

First Look: April 28, 2009

tilted towards old age than annuities. Several advantages of this are discussed, including some that may explain why tontines have proven popular with consumers in the past. Download the paper: http://www.hbs.edu/research/pdf/09-121.pdf  ... View Details
Keywords: Martha Lagace
  • 12 Sep 2006
  • First Look

First Look: September 12, 2006

icewine industry and follows Vincor International as it creates an international market for its Inniskillin Icewine—a luxury alcoholic beverage consumed as a dessert wine. Gives the history of the alcoholic... View Details
Keywords: Sean Silverthorne
  • 16 Sep 2014
  • Research & Ideas

Has Apple Reinvented the Watch?

especially from a consumer health and wellness standpoint. It's where we know the health care industry is moving. Q: Apple has always been known for innovative design. Have they succeeded to do that with the Apple Watch? A: Several of the... View Details
Keywords: Re: Ryan L. Raffaelli; Electronics; Retail; Health
  • 19 Jun 2012
  • First Look

First Look: June 19

negotiated a deal to use it, and if it were adopted by Lauder's key brands. If the new packaging functioned as promised, the consumer would not perceive any change in the high quality, stylish packaging that was essential to the View Details
Keywords: Sean Silverthorne
  • 2018
  • Working Paper

Ethical Hedonism? The Diffusion of Fair Trade and Ecological Certifications to Luxury, Lifestyle and Illicit Goods.

By: Kristin Sippl
Book project exploring ethical consumption options in four understudied lifestyle sectors: jewelry, cannabis, pets and plastics. View Details
Keywords: Ethics; Spending; Consumer Behavior; Age; Luxury
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