Loyalty Programs - Publications - Faculty & Research

01 Dec 1996
News

Starting Up and Starting Over

develop with each other and the program are remarkable. Their entrepreneurial intensity is matched by their sense of loyalty to OPM." « Back It Don't Mean a Thing If You Ain't Got that Green: HBS and the... View Details

17 Jan 2025
News

Tracking Modern Air Travel’s Takeoff

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Frank Lorenzo (MBA 1963) grew up in Rego Park, Queens, the son of Spanish immigrants. As a boy in the 1940s, he would watch the airplanes fly over his backyard and into LaGuardia Airport,... View Details

25 Mar 2001
Research & Ideas

Who Wants to Be an Entrepreneur? [Part II]

1999 by chairman and CEO Michael Bronner, had all the scale anyone could ask for: to create a national customer-loyalty program (like airlines' frequent-traveler mileage points) which would pay consumers rebates on their shopping—not in... View Details

Keywords: by John S. Rosenberg

07 Aug 2018
First Look

New Research and Ideas, August 8, 2018

developed a strong reputation among consumers due in part to its Membership Rewards (MR) loyalty program, first established in 1991. Through MR, all Amex cardholders could accumulate and redeem “points” based on how much they spent, while... View Details

Keywords: by Sean Silverthorne

Web

Educating Leaders - Georges F. Doriot:Educating Leaders, Building Companies, Baker Library, Harvard Business School

Home Site map Map / Directions Search: General Information HBS Home About Annual Report Campus Commencement Dean Nohria Employment Fifty Years of Women Give News New Construction Academic Programs Doctoral View Details

19 Nov 2007
Lessons from the Classroom

Teaching The Moral Leader

teaching leadership development programs (and even members of a leadership team inside a business), to feel confident in their ability to teach any of the class sessions, modules, or the entire course," Sucher explains. We asked... View Details

Keywords: by Sarah Jane Gilbert; Education

22 Nov 2016
First Look

November 22, 2016

Care Thaddeus Fulford-Jones and Eric Weiss, founders of healthcare technology startup Radial Analytics, have been busy developing a software program designed to save hospitals money and improve patient outcomes by producing customized... View Details

Keywords: Sean Silverthorne

06 Oct 2011
What Do You Think?

How Will the ‘Moneyball Generation’ Influence Management?

management in the future. Rahul Kamath commented, " the Moneyball generation is already with us. Here in India, being good in analytics is a kind of pre-requirement for admissions to B-schools." This raises an interesting set of questions for other highly... View Details

Keywords: by James Heskett

01 Feb 1998
News

Running Up the Score

of big money in the world of sports seems to have aggravated public disenchantment with many aspects of the professional game, from high ticket prices to athletes' personal behavior. That does not bode well long term for an industry that must attract and maintain... View Details

Keywords: Garry Emmons

01 Dec 2010
News

The Transformers

intentions and a sense of loyalty to a local organization. As for the foundations that distributed billions to nonprofits, they rarely held their beneficiaries accountable for results. Just as result-driven thinking entered the business... View Details

Keywords: Roger Thompson; Management, Scientific, and Technical Consulting Services; Professional Services

Web

ARD - Georges F. Doriot : Educating Leaders, Building Companies, Baker Library, Harvard Business School

Home Site map Map / Directions Search: General Information HBS Home About Annual Report Campus Commencement Dean Nohria Employment Fifty Years of Women Give News New Construction Academic Programs Doctoral View Details

11 Jun 2012
Research & Ideas

When Business Competition Harms Society

UCLA Anderson School, and Michael W. Toffel of Harvard Business School. In the quest to discover whether competition breeds unethical behavior, the researchers examined the vehicle emissions testing program in New York State, one of... View Details

Keywords: by Carmen Nobel; Auto

15 Sep 2008
Research & Ideas

The Coming Transformation of Social Enterprise

but in many cases they won't. If you are looking for a social and not an economic return, then loyalty to the program rather than an exit strategy may be a better use of funds. The venture philanthropy... View Details

Keywords: by Roger Thompson

22 Feb 2011
Research & Ideas

The Most Important Management Trends of the (Still Young) Twenty-First Century

perhaps even more importantly, engaging in CSR-activities on a customer-by-customer basis allows firms to calculate a return-on-investment for such activities: Do customers who we involve in our charitable causes "pay us back" with increased brand View Details

Keywords: by Sean Silverthorne

19 Jan 2022
In Practice

7 Trends to Watch in 2022

also be necessary. Many companies assume that 50 percent, 100 percent, even 200 percent annual turnover in workers is “normal.” As a result, they fail to invest in programs such as upskilling that will dramatically improve their retention... View Details

Keywords: by HBS News

25 Nov 2014
First Look

First Look: November 25

cuts in all parts of the business. They face choices in whether to employ layoffs or furloughs (unpaid leaves) for any needed workforce reductions, and whether to enact hiring freezes and other cost-saving changes to employee and executive compensation View Details

Keywords: Carmen Nobel

Web

IFC India 2025: Illuminating India’s Solar Future: Reflections on Tata Solar Manufacturing Plant Visit - Blog - Business & Environment

Blog Blog Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author HBS Faculty Author HBS Staff Author Staff Author Students Topics Topics Accelerating Climate Solutions Conference 2023 Alumni Alumni Programs Alumni in... View Details

Web

Online Transforming Customer Experiences Course | HBS Online

5-6 hrs Module 3 Engage Explore customer variability’s role in influencing satisfaction and loyalty and the importance of enhancing customer compatibility as a way to manage it. Highlights Service Customization The Oberoi Group Testing... View Details

28 Oct 2014
First Look

First Look: October 28

to plan and follow through on a goal and not related to impulsivity, suggesting that some children are poorer at holding the norm in mind and following through on enacting it. We discuss the implications of these results for education and View Details