Loyalty Management - Publications - Faculty & Research

28 Jan 2019
Research & Ideas

Forget Cash. Here Are Better Ways to Motivate Employees

motivators that will entice greater effort and loyalty out of workers. Turns out, using cash as a carrot isn’t always the best answer, according to new research by Harvard Business School Assistant Professor Ashley V. Whillans. More than... View Details

Keywords: by Dina Gerdeman

23 Nov 2021
Book

What It Takes to Build an Organizational Culture That Wins

that a culture limits the kinds of strategies that can be executed. As Edgar H. Schein has put it, “More and more management consultants are recognizing ... that, because culture constrains strategy, a company must analyze its culture and... View Details

Keywords: by Avery Forman

03 Apr 2013
What Do You Think?

Will Women Leaders Influence the Way We Work?

leaders on work, "it is extremely naive to expect that stereotypical ideas about what women in general are like will have any meaning for the behavior of women in senior management positions. Women who arrive in such positions will... View Details

Keywords: by James Heskett

07 Jun 2023
HBS Case

3 Ways to Gain a Competitive Advantage Now: Lessons from Amazon, Chipotle, and Facebook

the price, Karp notes. In some cases, a company might keep its prices lower than the amount customers might be willing to part with to earn brand loyalty or hedge against market fluctuations. Similarly, a company may pay employees or... View Details

Keywords: by Michael Blanding

01 Nov 2017
What Do You Think?

What Are the Real Lessons of the Wells Fargo Case?

team (had been given) sufficient power and resources to do their work.” “Former Employee” maintains that “Wells Fargo has no HR presence at the local level, which means there is no buffer between rogue managers and conscientious... View Details

Keywords: by James Heskett; Banking

25 Nov 2014
First Look

First Look: November 25

revenue. Station owner Edmund Ansin and general manager Chris Wayland faced a choice of whether to use the TV news to push viewers to the station's website and monetize online, or use an online presence to build View Details

Keywords: Carmen Nobel

21 Jul 2003
Research & Ideas

Don’t Get Buried in Customer Data—Use It

With the advent of customer relationship management (CRM) in the late 1990s, companies came to believe that by using technology to tailor their offerings to individual consumers' needs, customer loyalty—and company profits—would... View Details

Keywords: by Jean Ayers

14 May 2018
Research & Ideas

Amazon vs. Whole Foods: When Cultures Collide

bad guy" Harvard Business School professors Dennis Campbell and Tatiana Sandino took notice, suspecting a clash of corporate cultures was at work. Their forthcoming case study discusses the limits of trying to force one culture or View Details

Keywords: by Michael Blanding; Food & Beverage

02 Sep 2015
What Do You Think?

What's Wrong With Amazon’s Low-Retention HR Strategy?

Comparison of Costco to Wal-Mart’s Sam’s Club,” Academy of Management Perspectives, August 2006. David Glass, in a comment confirmed by email on April 10, 2002. James L. Heskett, Earl W. Sasser, Jr., and Leonard A. Schlesinger, What... View Details

Keywords: by James Heskett; Web Services; Retail; Apparel & Accessories; Consumer Products; Fashion

19 Nov 2007
Lessons from the Classroom

Teaching The Moral Leader

and my bosses' interests. It was terrifying." Loyalty is something that we come to expect as leaders. Understanding what loyalty can look like from a subordinate's point of view is illuminating, helping... View Details

Keywords: by Sarah Jane Gilbert; Education

23 Jan 2024
Book

More Than Memes: NFTs Could Be the Next Gen Deed for a Digital World

that creates surprisingly flexible value. NFTs can turn images into event tickets, and event tickets into brand anchors. They will usher in the next generation of customer loyalty programs, creating structures that benefit both businesses... View Details

Keywords: by Dina Gerdeman; Information Technology; Technology; Financial Services

23 Dec 2002
Research & Ideas

Partnering and the Balanced Scorecard

Often overlooked in essays on leadership is the role of the organization's measurement and management system. Effective leaders, however, know that measurement and management systems play a critical role in... View Details

Keywords: by Robert S. Kaplan & David P. Norton

16 Jun 2021
HBS Case

Cruising in Crisis: How Carnival Is Riding Out the COVID-19 Storm

based on the financial discipline that management exhibited in responding to the pandemic. And, unlike the uncertain prognosis following the 2008 global financial crisis, the pandemic-related economic collapse appears to have an endgame,... View Details

Keywords: by Michael Blanding; Travel

05 Jul 2012
What Do You Think?

Why Is Trust So Hard to Achieve in Management?

Summing Up Do Managers Take Trust for Granted? Trust is a big issue these days judging from the volume of responses to this month's column. Its importance in management is agreed on. There is a long list of... View Details

Keywords: by James Heskett

29 Nov 2022
Research & Ideas

How Much More Would Holiday Shoppers Pay to Wear Something Rare?

of the case is to bring our research insights into the classroom,” Farronato says. “We want managers to know firsthand the many ways in which this kind of data can help luxury brands improve inventory and pricing decisions.” Balancing the... View Details

Keywords: by Michael Blanding; Retail

16 Dec 2002
Research & Ideas

Mentoring—Using the Voice of Experience

research, started in the year 2000, was aimed at understanding how an innovative team working together in a creative act managed the process of knowledge transfer between the more experienced and less experienced members of that team. The... View Details

Keywords: by Sean Silverthorne

01 Nov 1999
Research & Ideas

Companies, Cultures and the Transformation to the Transnational

The influence of a nation's history, infrastructure, and culture permeates all aspects of life within the country, including the norms, values, and behaviors of managers in its national companies. Nationally influenced behavioral... View Details

Keywords: by Christopher A. Bartlett & Sumantra Ghoshal

28 Sep 2011
Research & Ideas

The Profit Power of Corporate Culture

Corporate culture is often thought of as a hard-to-define, or soft concept in management circles. Soft not in the sense that it isn't important—most CEOs will tell you that their ability to inculcate values and mission into the DNA of a... View Details