Liking - Publications - Faculty & Research

07 Aug 2014
News

General Electric Wants to Act Like a Startup

27 Feb 2018
News

Make Tools Like Slack Work for Your Company

05 Nov 2013
News

He'd Like to Teach the World, for Free

Keywords: online education; Technical and Trade Schools; Educational Services

Article

Experience Theory, or How Desserts Are Like Losses

By: Jolie M. Martin, Martin Reimann and Michael I. Norton

While many experiments have explored risk preferences for money, few have systematically assessed risk preferences for everyday experiences. We propose a conceptual model and provide convergent evidence from seven experiments that, in contrast to a typical “zero”... View Details

Keywords: Experiences; Monetary Gambles; Risk Preferences; Experience Theory; Risk and Uncertainty; Behavior; Decision Choices and Conditions

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05 Sep 2014
News

Cure for public-speaking jitters: Stand like a starfish

28 Jan 2022
News

Why Our Brain Craves Pattern-Seeking Rituals Like Wordle

30 Jul 2014
News

Family-Run Businesses, Like Market Basket, Face Unique Challenges

12 Feb 2025
Video

What does ownership look like in the next frontier of innovation?

07 Apr 2020
News

What Will U.S. Health Care Look Like After the Pandemic?

November 2024 (Revised March 2025)
Case

Tim Ferriss: What Might This Look like If It Were Easy?

By: Reza Satchu and Denise Koller

In April 2024, writer-podcaster Tim Ferriss—celebrated as the “Oprah of audio” for his billion-download show and known for NYT-bestsellers like The 4-Hour Workweek—found himself at a crossroads. Despite generating a multi-million-dollar annual revenue with just three... View Details

Keywords: Transition; Personal Development and Career; Business Strategy; Decision Choices and Conditions; Philanthropy and Charitable Giving; Media and Broadcasting Industry

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August 23, 2019
Article

Every Business Owner Should Define What Success Looks Like

By: Josh Baron and Vlad Barbieri

Owners need to decide between growth, liquidity, and control. View Details

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Column

The Mind of the Negotiator: Negotiate Like a Diplomat

By: M. H. Bazerman

Keywords: Negotiation; Government and Politics

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02 Jan 2009
News

Why Wall Street Should Be More Like the NFL

14 Sep 2022
News

Drugmaker Donations to Patient Assistance Programs Likely Increase Profits

31 Aug 2022
News

Why Do People Resist New Technology Like Electric Vehicles?

20 May 2019
News

Why Do We Let Political Parties Act Like Monopolies?

27 Jun 2022
News

Monitoring Employees Makes Them More Likely to Break Rules

New To Big: How Companies Can Create Like Entrepreneurs, Invest Like VCs, and Install a Permanent Operating System for Growth

Serial entrepreneurs David Kidder and Christina Wallace reveal their revolutionary playbook for igniting growth inside established companies.

Most established companies face a... View Details

2014
Article

Thought Calibration: How Thinking Just the Right Amount Increases One’s Influence and Appeal

By: Daniella Kupor, Zakary L. Tormala, Michael I. Norton and Derek D. Rucker

Previous research suggests that people draw inferences about their attitudes and preferences based on their own thoughtfulness. The current research explores how observing other individuals make decisions more or less thoughtfully can shape perceptions of those... View Details

Keywords: Thoughtfulness; Liking; Social Influence; Decisions; Attitudes; Cognition and Thinking; Power and Influence

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