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- All HBS Web (221)
- Faculty Publications (71)
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- 19 Sep 2005
- Research & Ideas
Rethinking Company Loyalty
to build employee loyalty.— Donald P. Rogers, Rollins College 4. Highlight the link between employees' values and your company's mission. "The lifetime employment contract was never the only way to... View Details
Keywords: by Lauren Keller Johnson
- 11 May 2016
- Research & Ideas
Fix This! Why is it so Painful to Buy a New Car?
half its value the moment it is driven off the lot? In a recent roundtable interview at HBS, Avery and Schlesinger joined Ryan Buell, an assistant professor in the Technology and Operations Management Unit, to discuss what’s wrong with... View Details
- 16 Dec 2014
- First Look
First Look: December 16
case: https://cb.hbsp.harvard.edu/cbmp/product/415037-PDF-ENG Harvard Business School Case 515-049 Customer Lifetime Value (CLV) vs. Customer Lifetime Return on Investment... View Details
Keywords: Sean Silverthorne
- 30 Nov 2018
- What Do You Think?
What’s the Best Administrative Approach to Climate Change?
Summing Up: Should a 'Montreal Protocol' for Administering Global Warming Be Pursued? Climate change and how to manage it is a daunting subject. Nevertheless, several readers of this month’s column were willing to venture a model or two for administering a system... View Details
- 01 Nov 1999
- Research & Ideas
Companies, Cultures and the Transformation to the Transnational
values were reflected in the zaibatsu and other enterprise groups, which paternalistically watched over their affiliated companies. Within the organization, such values were evident in the widespread norm of... View Details
- 21 May 2001
- Research & Ideas
From Tigers to Kaleidoscopes: Thinking About Future Leadership
and by extension with their entire staff. What they have in mind for management, they say, is a "new moral contract" that explicitly chooses value creation over the zero-sum game of value appropriation.... View Details
Keywords: by Martha Lagace
- 01 Mar 2004
- What Do You Think?
Are Customer Loyalty Initiatives Worth the Investment?
quest for loyal customers is largely wasted effort ... Companies that have committed to complicated schemes for customer loyalty management (such as Lexus, Staples, and American Airlines) don't have much to show for it... Consultants peddling customer View Details
Keywords: by James Heskett
- 15 Mar 2010
- HBS Case
Developing Asia’s Largest Slum
estate values in the world. “Government is not one person, obviously; it's many people with many agendas, particularly in India." —Lakshmi Iyer In "Dharavi: Developing Asia's Largest Slum," HBS assistant professor Lakshmi... View Details
- 10 Sep 2008
- Research & Ideas
Long-Tail Economics? Give Me Blockbusters!
test kits to fund frontier research into cardio diagnostics. More risky than pursuing blockbusters is not to pursue them, to condemn your enterprise to a lifetime of slave labor harvesting the long tail of micro-opportunities rather than... View Details
- 21 Mar 2016
- Lessons from the Classroom
When Your Classmate is an NBA Superstar (or Fashion Model, or Movie Actress)
lifetime or be able to manage a Beyoncé. But you can learn a lot about how things work in general when you look at exceptions—when you study these really unusual cases. Here, participants walk away with a deeper understanding of why... View Details
- 17 Aug 2010
- First Look
First Look: August 17
Financial Firm." Purchase this note:http://cb.hbsp.harvard.edu/cb/product/311012-PDF-ENG Marketing Analysis Toolkit: Customer Lifetime Value Analysis Thomas Steenburgh, Jill AveryHarvard Business School... View Details
Keywords: Martha Lagace
- 04 Jun 2014
- What Do You Think?
Does Internet Technology Threaten Brand Loyalty?
marketing beliefs and expenditures regarding brand building and the lifetime value of a customer. It may also suggest different approaches to the management of human resources, specifically methods for... View Details
- 24 Apr 2018
- First Look
First Look at New Research and Ideas, April 24, 2018
address some of them. How will the hospital grow in the future? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/318054 Harvard Business School Case 518-077 Customer Lifetime Social Value (CLSV)... View Details
Keywords: Sean Silverthorne
- 27 Mar 2018
- First Look
First Look at New Research, March 27, 2018
self-employment have the option to transition to paid work. If there is initial uncertainty about entrepreneurial earnings, this option increases the expected lifetime value of self-employment relative to... View Details
Keywords: Sean Silverthorne
- 09 Dec 2014
- First Look
First Look: December 9
The survey showed, for instance, that 1) the highly educated, ambitious women and men of HBS don't differ much in terms of what they value and hope for in their lives and careers; 2) it simply isn't true that a large proportion of HBS... View Details
Keywords: Sean Silverthorne
- 10 Jan 2005
- What Do You Think?
Public Pension Reform: Does Mexico Have the Answer?
lifetime income benefits should be dramatically lower than...under the proposed PIA approach." These comments raise some questions for us. Given how politically sensitive this matter is, just how different, structurally, can a new... View Details
- 04 Aug 2021
- Research & Ideas
Worried About the Great Resignation? Be a Good Company to Come From
to resign. Employees estimated Recruit would last another six months and began to look for other jobs. Recruit realized it could no longer guarantee employees lifetime employment, the standard for Japanese companies at that time. What it... View Details
Keywords: by Sandra J. Sucher and Shalene Gupta
- 20 Feb 2018
- First Look
First Look at New Research and Ideas, February 20, 2018
distinguish between these mechanisms. Approaches that seek to identify true value from demand, without specifying mechanisms behind this wedge, are most useful when researchers are interested in evaluating allocation policies that... View Details
Keywords: Sean Silverthorne
- 02 Jul 2024
- Book
Five Essential Elements to Build the Capital You Need to Lead
introspection, and the first one, capability, is about knowing your superpower. To discover your superpower, your unique capability, you need to dig deep into both the skills you've acquired over your lifetime and the unique talents that... View Details
Keywords: by Dina Gerdeman
- 07 Aug 2012
- Research & Ideas
Off and Running: Professors Comment on Olympics
of the American Marketing Association's 2010 Sports Marketing Lifetime Achievement Award. The power of "The Rings"—the brand power of the Olympics—derives from the global recognition of the five rings (representing the five... View Details