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- All HBS Web (218)
- Faculty Publications (71)
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- 19 Sep 2005
- Research & Ideas
Rethinking Company Loyalty
to build employee loyalty.— Donald P. Rogers, Rollins College 4. Highlight the link between employees' values and your company's mission. "The lifetime employment contract was never the only way to... View Details
Keywords: by Lauren Keller Johnson
- 11 May 2016
- Research & Ideas
Fix This! Why is it so Painful to Buy a New Car?
half its value the moment it is driven off the lot? In a recent roundtable interview at HBS, Avery and Schlesinger joined Ryan Buell, an assistant professor in the Technology and Operations Management Unit, to discuss what’s wrong with... View Details
- 16 Dec 2014
- First Look
First Look: December 16
case: https://cb.hbsp.harvard.edu/cbmp/product/415037-PDF-ENG Harvard Business School Case 515-049 Customer Lifetime Value (CLV) vs. Customer Lifetime Return on Investment... View Details
Keywords: Sean Silverthorne
- 01 Mar 2004
- What Do You Think?
Are Customer Loyalty Initiatives Worth the Investment?
quest for loyal customers is largely wasted effort ... Companies that have committed to complicated schemes for customer loyalty management (such as Lexus, Staples, and American Airlines) don't have much to show for it... Consultants peddling customer View Details
Keywords: by James Heskett
- 30 Nov 2018
- What Do You Think?
What’s the Best Administrative Approach to Climate Change?
Summing Up: Should a 'Montreal Protocol' for Administering Global Warming Be Pursued? Climate change and how to manage it is a daunting subject. Nevertheless, several readers of this month’s column were willing to venture a model or two for administering a system... View Details
- 01 Nov 1999
- Research & Ideas
Companies, Cultures and the Transformation to the Transnational
values were reflected in the zaibatsu and other enterprise groups, which paternalistically watched over their affiliated companies. Within the organization, such values were evident in the widespread norm of... View Details
- 24 Apr 2018
- First Look
First Look at New Research and Ideas, April 24, 2018
address some of them. How will the hospital grow in the future? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/318054 Harvard Business School Case 518-077 Customer Lifetime Social Value (CLSV)... View Details
Keywords: Sean Silverthorne
- 04 Aug 2021
- Research & Ideas
Worried About the Great Resignation? Be a Good Company to Come From
to resign. Employees estimated Recruit would last another six months and began to look for other jobs. Recruit realized it could no longer guarantee employees lifetime employment, the standard for Japanese companies at that time. What it... View Details
Keywords: by Sandra J. Sucher and Shalene Gupta
- 10 Sep 2008
- Research & Ideas
Long-Tail Economics? Give Me Blockbusters!
test kits to fund frontier research into cardio diagnostics. More risky than pursuing blockbusters is not to pursue them, to condemn your enterprise to a lifetime of slave labor harvesting the long tail of micro-opportunities rather than... View Details
- 04 Jun 2014
- What Do You Think?
Does Internet Technology Threaten Brand Loyalty?
marketing beliefs and expenditures regarding brand building and the lifetime value of a customer. It may also suggest different approaches to the management of human resources, specifically methods for... View Details
- 17 Aug 2010
- First Look
First Look: August 17
Financial Firm." Purchase this note:http://cb.hbsp.harvard.edu/cb/product/311012-PDF-ENG Marketing Analysis Toolkit: Customer Lifetime Value Analysis Thomas Steenburgh, Jill AveryHarvard Business School... View Details
Keywords: Martha Lagace
- 07 Jun 2011
- First Look
First Look: June 7
formula for estimating the lifetime value of each piece of content. As the business models of print and broadcast media declined, Demand had figured out how to leverage digital and social media tools to... View Details
Keywords: Sean Silverthorne
- 21 May 2001
- Research & Ideas
From Tigers to Kaleidoscopes: Thinking About Future Leadership
and by extension with their entire staff. What they have in mind for management, they say, is a "new moral contract" that explicitly chooses value creation over the zero-sum game of value appropriation.... View Details
Keywords: by Martha Lagace
- 10 Jan 2005
- What Do You Think?
Public Pension Reform: Does Mexico Have the Answer?
lifetime income benefits should be dramatically lower than...under the proposed PIA approach." These comments raise some questions for us. Given how politically sensitive this matter is, just how different, structurally, can a new... View Details
- 15 Mar 2010
- HBS Case
Developing Asia’s Largest Slum
estate values in the world. “Government is not one person, obviously; it's many people with many agendas, particularly in India." —Lakshmi Iyer In "Dharavi: Developing Asia's Largest Slum," HBS assistant professor Lakshmi... View Details
- 27 Mar 2018
- First Look
First Look at New Research, March 27, 2018
self-employment have the option to transition to paid work. If there is initial uncertainty about entrepreneurial earnings, this option increases the expected lifetime value of self-employment relative to... View Details
Keywords: Sean Silverthorne
- 23 Jul 2013
- First Look
First Look: July 23
Relationships Using CRM By: Avery, Jill, and Susan Fournier Abstract—With incidences in the 20%-25% range, the practice of firing customers has become increasingly attractive as firms try to maximize the lifetime View Details
Keywords: Anna Secino
- 21 Apr 2009
- First Look
First Look: April 21, 2009
lifetime value (CLV) has emerged as an important metric to manage and grow customers. Marketing scholars have written many books and articles on this topic. However, most of this research has focused on... View Details
Keywords: Martha Lagace
- 12 Feb 2001
- Research & Ideas
John Irving’s Lessons for Business
Growing Up Creative: Nurturing a Lifetime of Creativity. More recently, Amabile drew on that interview and subsequent correspondence with Irving for an article she wrote for a special section on creativity in American Psychologist.... View Details
Keywords: by Mallory Stark & Martha Lagace
- 02 Jul 2024
- Book
Five Essential Elements to Build the Capital You Need to Lead
introspection, and the first one, capability, is about knowing your superpower. To discover your superpower, your unique capability, you need to dig deep into both the skills you've acquired over your lifetime and the unique talents that... View Details
Keywords: by Dina Gerdeman