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      • 2024
      • Working Paper

      Old Moats for New Models: Openness, Control, and Competition in Generative AI

      By: Pierre Azoulay, Joshua L. Krieger and Abhishek Nagaraj
      Drawing insights from the field of innovation economics, we discuss the likely competitive environment shaping generative AI advances. Central to our analysis are the concepts of appropriability—whether firms in the industry are able to control the knowledge generated... View Details
      Keywords: Technological Innovation; AI and Machine Learning; Open Source Distribution; Policy
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      Azoulay, Pierre, Joshua L. Krieger, and Abhishek Nagaraj. "Old Moats for New Models: Openness, Control, and Competition in Generative AI." NBER Working Paper Series, No. 7442, May 2024.
      • May–June 2024
      • Article

      Should Your Brand Hire a Virtual Influencer?

      By: Serim Hwang, Shunyuan Zhang, Xiao Liu and Kannan Srinivasan
      Followers respond more favorably to sponsored posts by virtual influencers versus those by humans, costs are lower, and creating an influencer from scratch allows marketers to introduce more diversity. View Details
      Keywords: Social Media; AI and Machine Learning; Brands and Branding; Power and Influence
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      Hwang, Serim, Shunyuan Zhang, Xiao Liu, and Kannan Srinivasan. "Should Your Brand Hire a Virtual Influencer?" Harvard Business Review 102, no. 3 (May–June 2024): 56–60.
      • April 2024 (Revised December 2024)
      • Case

      Anthropic: Building Safe AI

      By: Shikhar Ghosh and Shweta Bagai
      In late 2024, Anthropic, a leading AI safety and research company, achieved a significant breakthrough with computer use capabilities that allowed AI to interact with computers like humans. Co-founded by former OpenAI employees and known for its generative AI... View Details
      Keywords: AI and Machine Learning; Corporate Accountability; Corporate Social Responsibility and Impact; Business Growth and Maturation; Corporate Strategy; Technology Industry; United States
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      Ghosh, Shikhar, and Shweta Bagai. "Anthropic: Building Safe AI." Harvard Business School Case 824-129, April 2024. (Revised December 2024.)
      • 2024
      • Working Paper

      Human-Computer Interactions in Demand Forecasting and Labor Scheduling Decisions

      By: Caleb Kwon, Ananth Raman and Jorge Tamayo
      We investigate whether corporate officers should grant managers discretion to override AI-driven demand forecasts and labor scheduling tools. Analyzing five years of administrative data from a large grocery retailer using such an AI tool, encompassing over 500 stores,... View Details
      Keywords: AI and Machine Learning; Forecasting and Prediction; Working Conditions; Performance Productivity
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      Kwon, Caleb, Ananth Raman, and Jorge Tamayo. "Human-Computer Interactions in Demand Forecasting and Labor Scheduling Decisions." Working Paper, April 2024.
      • April 2024 (Revised July 2024)
      • Case

      Unleashing Human Magic at Best Buy

      By: Leonard A. Schlesinger, Sunil Gupta and Amram Migdal
      The case examines the transformation of Best Buy under CEO Hubert Joly's leadership from 2012. Facing significant business challenges, including competition from online and physical retailers, Joly implemented the "Renew Blue" turnaround strategy, which focused on... View Details
      Keywords: Change Management; Transformation; Transition; Communication Intention and Meaning; Communication Strategy; Customer Focus and Relationships; Health Care and Treatment; Digital Transformation; Digital Strategy; Job Cuts and Outsourcing; Labor; Leadership Development; Leadership Style; Leading Change; Management Practices and Processes; Management Style; Business or Company Management; Crisis Management; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Failure; Success; Personal Development and Career; Strategic Planning; Adaptation; Competition; Alignment; Business Strategy; Retail Industry; Minneapolis; Minnesota; United States
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      Schlesinger, Leonard A., Sunil Gupta, and Amram Migdal. "Unleashing Human Magic at Best Buy." Harvard Business School Case 524-072, April 2024. (Revised July 2024.)
      • April 2024
      • Case

      ChatGPT Enters the Voice Wars 2024

      By: David B. Yoffie and Sarah von Bargen
      OpenAI joined the Voice Wars in September 2023 when it launched its voice feature for ChatGPT. Initially only available to Pro subscribers, ChatGPT gave free access to all users two months later. It formed partnerships with a variety of companies, including carmakers,... View Details
      Keywords: AI and Machine Learning; Partners and Partnerships; Lawsuits and Litigation; Technology Adoption; Market Entry and Exit; Technology Industry
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      Yoffie, David B., and Sarah von Bargen. "ChatGPT Enters the Voice Wars 2024." Harvard Business School Case 724-481, April 2024.
      • April 2024
      • Article

      A Machine Learning Algorithm Predicting Risk of Dilating VUR among Infants with Hydronephrosis Using UTD Classification

      By: Hsin-Hsiao Scott Wang, Michael Lingzhi Li, Dylan Cahill, John Panagides, Tanya Logvinenko, Jeanne Chow and Caleb Nelson
      Backgrounds: Urinary Tract Dilation (UTD) classification has been designed to be a more objective grading system to evaluate antenatal and post-natal UTD. Due to unclear association between UTD classifications to specific anomalies such as vesico-ureteral reflux (VUR),... View Details
      Keywords: Health Disorders; Health Testing and Trials; AI and Machine Learning; Health Industry
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      Wang, Hsin-Hsiao Scott, Michael Lingzhi Li, Dylan Cahill, John Panagides, Tanya Logvinenko, Jeanne Chow, and Caleb Nelson. "A Machine Learning Algorithm Predicting Risk of Dilating VUR among Infants with Hydronephrosis Using UTD Classification." Journal of Pediatric Urology 20, no. 2 (April 2024): 271–278.
      • April 2024
      • Article

      Detecting Routines: Applications to Ridesharing CRM

      By: Ryan Dew, Eva Ascarza, Oded Netzer and Nachum Sicherman
      Routines shape many aspects of day-to-day consumption. While prior work has established the importance of habits in consumer behavior, little work has been done to understand the implications of routines—which we define as repeated behaviors with recurring, temporal... View Details
      Keywords: Ride-sharing; Routine; Machine Learning; Customer Relationship Management; Consumer Behavior; Segmentation
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      Dew, Ryan, Eva Ascarza, Oded Netzer, and Nachum Sicherman. "Detecting Routines: Applications to Ridesharing CRM." Journal of Marketing Research (JMR) 61, no. 2 (April 2024): 368–392.
      • Spring 2024
      • Other Article

      Introduction: International Innovation & American Challenges

      By: William C. Kirby
      While the United States remains a leader in higher education, the largest systems of higher education today are in India and China, and new colleges and universities spread across the world have become the leading sites of ambitious experimentation.
      What are... View Details
      Keywords: Innovation Leadership; Trends; Global Range; Education Industry
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      Kirby, William C. "Introduction: International Innovation & American Challenges." Special Issue on Advances & Challenges in International Higher Education edited by Wendy Fischman, Howard Gardner & William C. Kirby. Daedalus 153, no. 2 (Spring 2024): 7–20.
      • April 2024 (Revised November 2024)
      • Case

      Moderna: Pioneering a People Platform to Accelerate Science Innovation

      By: Tatiana Sandino, Emil Dy and Samuel Grad
      Moderna was founded in 2010 to explore how messenger ribonucleic acid (mRNA) could be used to create breakthrough medicines by encoding instructions for the body to create antibodies. When Stéphane Bancel (HBS 2000) took over in 2011, he bet on the potential of this... View Details
      Keywords: Disruptive Innovation; Talent and Talent Management; Selection and Staffing; AI and Machine Learning; Digital Strategy; Innovation and Management; Leadership Development; Management Practices and Processes; Management Systems; Organizational Culture; Performance Evaluation; Alignment; Employee Relationship Management; Science-Based Business; Expansion; Pharmaceutical Industry; Biotechnology Industry; United States
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      Sandino, Tatiana, Emil Dy, and Samuel Grad. "Moderna: Pioneering a People Platform to Accelerate Science Innovation." Harvard Business School Case 124-091, April 2024. (Revised November 2024.)
      • Spring 2024
      • Article

      The Evolution of Banking in the 21st Century: Evidence and Regulatory Implications

      By: Samuel Gregory Hanson, Victoria Ivashina, Laura Nicolae, Jeremy C. Stein, Adi Sunderam and Daniel K. Tarullo
      As revealed by the failures of three regional banks in the spring of 2023, bank runs are not a thing of the past. To inform the ongoing discussion of the appropriate regulatory response, we examine trends in the banking industry over the last twenty-five years. On the... View Details
      Keywords: Financial Instruments; Financial Crisis; Assets; Governing Rules, Regulations, and Reforms; Financial Condition; Banking Industry
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      Hanson, Samuel Gregory, Victoria Ivashina, Laura Nicolae, Jeremy C. Stein, Adi Sunderam, and Daniel K. Tarullo. "The Evolution of Banking in the 21st Century: Evidence and Regulatory Implications." Brookings Papers on Economic Activity (Spring 2024): 343–389.
      • March 2024
      • Case

      Katharine Graham: Changing the World

      By: Robert Simons and Shirley Sun
      This case traces the life of Katharine Graham from housewife to publisher of the Washington Post. Born into a family of wealth, Graham described herself as a “doormat wife” after she married Phil Graham and stayed at home to raise their children. His unexpected death... View Details
      Keywords: Mission and Purpose; Values and Beliefs; Power and Influence; Personal Characteristics; Leadership Style; Success; Work-Life Balance; News; Newspapers; Media; Gender; Publishing Industry
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      Simons, Robert, and Shirley Sun. "Katharine Graham: Changing the World." Harvard Business School Case 124-035, March 2024.
      • March 2024 (Revised May 2024)
      • Case

      Amperity: First-Party Data at a Crossroads

      By: Elie Ofek, Hema Yoganarasimhan and Alexis Lefort
      In the summer of 2023, Amperity management was facing a critical decision on its future direction. Given the dramatic changes occurring within the digital advertising ecosystem, as concerns over consumer privacy placed limits on the ability to engage in third-party... View Details
      Keywords: AI and Machine Learning; Technology Adoption; Business Strategy; Digital Marketing; Price; Product; Business or Company Management; Advertising Industry
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      Ofek, Elie, Hema Yoganarasimhan, and Alexis Lefort. "Amperity: First-Party Data at a Crossroads." Harvard Business School Case 524-017, March 2024. (Revised May 2024.)
      • March 2024
      • Exercise

      'Storrowed': A Generative AI Exercise

      By: Mitchell Weiss
      "Storrowed" is an exercise to help participants raise their capacity and curiosity for generative AI. It focuses on generative AI for problem understanding and ideation, but can be adapted for use more broadly. Participants use generative AI tools to understand a... View Details
      Keywords: AI and Machine Learning; Problems and Challenges
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      Weiss, Mitchell. "'Storrowed': A Generative AI Exercise." Harvard Business School Exercise 824-188, March 2024.
      • 2023
      • Working Paper

      An Experimental Design for Anytime-Valid Causal Inference on Multi-Armed Bandits

      By: Biyonka Liang and Iavor I. Bojinov
      Typically, multi-armed bandit (MAB) experiments are analyzed at the end of the study and thus require the analyst to specify a fixed sample size in advance. However, in many online learning applications, it is advantageous to continuously produce inference on the... View Details
      Keywords: Analytics and Data Science; AI and Machine Learning; Mathematical Methods
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      Liang, Biyonka, and Iavor I. Bojinov. "An Experimental Design for Anytime-Valid Causal Inference on Multi-Armed Bandits." Harvard Business School Working Paper, No. 24-057, March 2024.
      • March 2024 (Revised May 2025)
      • Case

      Governing OpenAI (A)

      By: Lynn S. Paine, Suraj Srinivasan and Will Hurwitz
      In late November 2023, OpenAI’s new board of directors took stock of the situation. The company, which sought to develop artificial general intelligence (AGI)—computer systems with capabilities exceeding human abilities—was looking to regain its footing after a chaotic... View Details
      Keywords: Artificial Intelligence; Board Of Directors; Board Decisions; Board Dynamics; Corporate Boards; Governance Changes; Governance Structure; Leadership Change; Legal Aspects Of Business; Nonprofit Governance; Strategy And Execution; Technological Change; AI and Machine Learning; Corporate Governance; Leadership; Management; Mission and Purpose; Technological Innovation; Governing Rules, Regulations, and Reforms; Governing and Advisory Boards; Resignation and Termination; Ethics; Nonprofit Organizations; Open Source Distribution; Partners and Partnerships; Technology Industry; San Francisco; United States
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      Paine, Lynn S., Suraj Srinivasan, and Will Hurwitz. "Governing OpenAI (A)." Harvard Business School Case 324-103, March 2024. (Revised May 2025.)
      • March 2024 (Revised August 2024)
      • Case

      Darktrace: Scaling Cybersecurity and AI (A)

      By: Jeffrey F. Rayport and Alexis Lefort
      In 2023, Darktrace CEO Poppy Gustafsson was contemplating her growth strategy at a leading U.K.-based cybersecurity venture, launched in 2013 by a group of anti-terror cyber specialists, University of Cambridge mathematicians, and artificial intelligence (AI) experts.... View Details
      Keywords: Technology; Talent; Scaling; Entrepreneurship; Cybersecurity; Leadership; Business Growth and Maturation; Recruitment; Resignation and Termination; AI and Machine Learning; Growth and Development Strategy; Organizational Culture; Going Public; Technology Industry; United Kingdom; Europe; United States
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      Rayport, Jeffrey F., and Alexis Lefort. "Darktrace: Scaling Cybersecurity and AI (A)." Harvard Business School Case 824-092, March 2024. (Revised August 2024.)
      • March 2024
      • Module Note

      Navigating the Future: Managing Financial Forecasts

      By: Mark Egan
      This module note guides instructors on delivering a course module that focuses on understanding, developing, and using financial forecasts from a chief financial officer’s (CFO) perspective. The cases in the module equip students with an understanding of the techniques... View Details
      Keywords: CFO; Forecasting; Corporate Finance; Forecasting and Prediction; Financial Management; Revenue; United States
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      Egan, Mark. "Navigating the Future: Managing Financial Forecasts." Harvard Business School Module Note 224-075, March 2024.
      • 2024
      • Book

      When Democracy Breaks: Studies in Democratic Erosion and Collapse, from Ancient Athens to the Present Day

      By: Archon Fung, David Moss and Odd Arne Westad
      Democracy is often described in two opposite ways, as either wonderfully resilient or dangerously fragile. Curiously, both characterizations can be correct, depending on the context. When Democracy Breaks aims to deepen our understanding of what separates democratic... View Details
      Keywords: Government and Politics; History; Culture; Failure
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      Fung, Archon, David Moss, and Odd Arne Westad, eds. When Democracy Breaks: Studies in Democratic Erosion and Collapse, from Ancient Athens to the Present Day. Oxford University Press, 2024.
      • February 2024 (Revised July 2024)
      • Case

      Taffi: Entrepreneurship in Saudi Arabia

      By: Paul A. Gompers and Fares Khrais
      Taffi was a tech-enabled fashion styling startup founded by Shahad Geoffrey in Saudi Arabia in 2020. Within three years of operating, Geoffrey had pivoted the business multiple times. In 2023, Geoffrey was attempting the business’s most ambitious pivot yet, shifting... View Details
      Keywords: Business Startups; Disruption; Entrepreneurship; Venture Capital; Investment; Growth and Development Strategy; Business Strategy; AI and Machine Learning; Fashion Industry; Technology Industry; Saudi Arabia; Arabian Peninsula
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      Gompers, Paul A., and Fares Khrais. "Taffi: Entrepreneurship in Saudi Arabia." Harvard Business School Case 224-052, February 2024. (Revised July 2024.)
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