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  • All HBS Web  (10,696)
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  • All HBS Web  (10,696)
    • People  (36)
    • News  (3,245)
    • Research  (5,327)
    • Events  (40)
    • Multimedia  (187)
  • Faculty Publications  (3,213)
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  • 2017
  • Book

Global Marketing Management: A Casebook

By: John A. Quelch

During the last quarter century, international business was shaken by a revolution in global competition unlike any previously experienced. As companies move through the twenty-first century, they need to be aware of the range of powerful, dynamic, and often... View Details

Keywords: Marketing; Management; Globalization; Competitive Strategy
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Quelch, John A. Global Marketing Management: A Casebook. 6th ed. Redding, CA: BVT Publishing, 2017.
  • 2017
  • Chapter

Globalization in Historical Perspective

By: Pankaj Ghemawat and Geoffrey Jones
This chapter explores the role that firms have played over time in promoting international trade and investment. It takes a chronological perspective and is organized around a first wave of globalization from the mid-nineteenth century until the 1920s and a second wave... View Details
Keywords: International Business; International Marketing; History; Marketing; Investment; Trade; Globalization
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Ghemawat, Pankaj, and Geoffrey Jones. "Globalization in Historical Perspective." Chap. 3 in The Laws of Globalization and Business Applications, by Pankaj Ghemawat, 56–81. New York: Cambridge University Press, 2017.
  • July 2006 (Revised October 2006)
  • Case

Lenovo: Building A Global Brand

By: John A. Quelch and Carin-Isabel Knoop
Announced in December 2004, the $1.75 billion acquisition of IBM's PC division by Lenovo, China's largest PC maker, made headlines around the world. A relative upstart in the business, Lenovo acquired the division of IBM that invented the PC in 1981. While Lenovo was... View Details
Keywords: Marketing Strategy; Multinational Firms and Management; Information Infrastructure; Global Strategy; Acquisition; Brands and Branding; Manufacturing Industry; Computer Industry; China
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Quelch, John A., and Carin-Isabel Knoop. "Lenovo: Building A Global Brand." Harvard Business School Case 507-014, July 2006. (Revised October 2006.)
  • January 2025 (Revised April 2025)
  • Case

Doing Business in Cairo: Navigating a Path to Economic Resilience

By: A. Zelleke and Ahmed Dahawy
Egypt has long been a pivotal force in the Middle East and North Africa. Located at a crossroads of global trade routes, the country was a strategic partner for numerous regional and global powers. However, a substantial currency devaluation in 2016 brought many... View Details
Keywords: Business; Developing Countries and Economies; Economic Slowdown and Stagnation; Inflation and Deflation; Macroeconomics; Cross-Cultural and Cross-Border Issues; Globalized Economies and Regions; International Relations; Emerging Markets; Risk and Uncertainty; Culture; Economy; Country; Currency; Investment; Governing Rules, Regulations, and Reforms; Egypt
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Zelleke, A., and Ahmed Dahawy. "Doing Business in Cairo: Navigating a Path to Economic Resilience." Harvard Business School Case 325-090, January 2025. (Revised April 2025.)
  • January 2006 (Revised March 2007)
  • Background Note

Introduction to Global Strategy

By: Jordan I. Siegel
Examines when it is profitable for a company to position part or all of its activity set across national borders and how a cross-border business is successfully designed and managed. View Details
Keywords: Cross-border Business; Globalized Firms and Management; Competitive Strategy; Global Strategy; Cross-Cultural and Cross-Border Issues
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Siegel, Jordan I. "Introduction to Global Strategy." Harvard Business School Background Note 706-448, January 2006. (Revised March 2007.)
  • 01 Mar 2016
  • News

A Tech Giant Gets Bigger: Inside Amazon's Growing Global Business Strategy

  • 2019
  • Working Paper

The Gift of Global Talent: Innovation Policy and the Economy

By: William R. Kerr
Talent is the most precious resource for today’s knowledge-based economy, and a significant share of the U.S. skilled workforce in technology fields is foreign born. The United States has long held a leading position in attracting global talent, but the gap to other... View Details
Keywords: Global Talent Flows; Talent and Talent Management; Global Range; Immigration; Policy; Economy
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Kerr, William R. "The Gift of Global Talent: Innovation Policy and the Economy." Harvard Business School Working Paper, No. 19-116, May 2019.
  • 01 Oct 1996
  • News

Leading In a New Era

Review articles coauthored with Sumantra Ghoshal of the London Business School, Bartlett maintains that a revolution in corporate management, driven by the strong dual forces of View Details
Keywords: Nancy O. Perry
  • 2020
  • Chapter

The Gift of Global Talent: Innovation Policy and the Economy

By: William R. Kerr
Talent is the most precious resource for today’s knowledge-based economy, and a significant share of the U.S. skilled workforce in technology fields is foreign born. The United States has long held a leading position in attracting global talent, but the gap to other... View Details
Keywords: Global Talent Flows; Talent and Talent Management; Global Range; Immigration; Policy; Economy
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Kerr, William R. "The Gift of Global Talent: Innovation Policy and the Economy." Chap. 1 in Innovation Policy and the Economy, Volume 20, edited by Josh Lerner and Scott Stern, 1–37. Chicago, IL: University of Chicago Press, 2020.
  • 01 Mar 2004
  • News

The New Global Business Manager

There is no such thing as a universal global manager, concluded HBS professor Christopher A. Bartlett in a 1992 article for Harvard Business... View Details
Keywords: Management
  • 2007
  • Blog

Harvard Business Online—Marketing Know:How: How to Build A Global Brand

By: John A. Quelch
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Quelch, John A. "How to Build A Global Brand." Harvard Business Online—Marketing Know:How (blog). October 16, 2007. https://hbr.org/2007/10/how-to-build-a-global-brand.
  • 29 Apr 2019
  • News

A Global Mission

countries by his count—looking for places where his business expertise could reshape response to complicated humanitarian crises. His first project was in Bangladesh in the 1970s, when he led a project on... View Details
  • 23 Jun 2009
  • Research Event

Business Summit: Global Environment-Transformed Organization

Editor's Note: This is a summary of an HBS Business Summit presentation. View a full summary and video of the event on the HBS Centennial Web site linked below. Date of Event:... View Details
  • 06 May 2021
  • News

Can The Stakeholder Model Give American Business a Global Competitive Advantage?

  • 17 Jul 2009
  • Research Event

Business Summit: Ethics in Globalization

Editor's Note: This is a summary of an HBS Business Summit presentation. View a full summary and video of the event on the HBS Centennial Web site linked below. Date of Event:... View Details
Keywords: Re: Rafael M. Di Tella
  • 13 Oct 2004
  • Other Presentation

Global Competitiveness Report 2004-05: Sweden’s Business Competitiveness

By: Christian H.M. Ketels
This presentation draws on ideas from Professor Porte'’s books and articles, in articular, "Building the Microeconomic Foundations of Prosperity," in The Global Competitiveness Report 2004-05 (World Economic Forum, 2004); "Clusters and the New Competitive Agenda for... View Details
Keywords: Economics; Growth and Development; Sweden
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Ketels, Christian H.M. "Global Competitiveness Report 2004-05: Sweden’s Business Competitiveness." Global Competitiveness Report Launch, Stockholm, October 13, 2004.
  • 05 Jan 2015
  • News

China Still Isn't Ready to be a True Global Leader

Keywords: China; economic development; globalization; politics; human rights; Government
  • November 2001 (Revised November 2001)
  • Case

Royal Ahold NV: A Global Food Provider

By: Ray A. Goldberg and James M Beagle
Ahold decides how strategy and partnerships will enable it to lead the global food industry for the future. View Details
Keywords: Business Strategy; Globalized Firms and Management; Partners and Partnerships; Food and Beverage Industry
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Goldberg, Ray A., and James M Beagle. "Royal Ahold NV: A Global Food Provider." Harvard Business School Case 902-416, November 2001. (Revised November 2001.)
  • November 2015
  • Case

Rubicon Global

By: William A. Sahlman and Hunter Ashmore
The case describes Rubicon Global, a startup that aimed to disrupt the waste management industry. The company started with a bold idea: create a cloud-based, full-service waste management company providing low-cost, highly efficient, and environmentally friendly... View Details
Keywords: Entrepreneurial Finance; Rubicon; Rubicon Global; Waste Management; Startups; Disruptive Technology; Technological Innovation; Disruptive Innovation; Market Entry and Exit; Entrepreneurship; Wastes and Waste Processing; Business Startups; Corporate Finance; Service Industry
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Sahlman, William A., and Hunter Ashmore. "Rubicon Global." Harvard Business School Case 816-015, November 2015.
  • March 2013 (Revised May 2013)
  • Case

Omar Ishrak: Building Medtronic Globally

By: Bill George and Natalie Kindred
Omar Ishrak, Medtronic's first non-American CEO, aims to reinvigorate the medical device maker's growth by focusing on emerging markets, therapy innovation, and creative business models. In 2012, budget constraints in mature economies, the lack of new medical therapies... View Details
Keywords: Healthcare; Medical Devices; Medtronic; Globalization; Innovation; Reverse Innovation; Leadership; Multinational Firms and Management; Globalized Markets and Industries; Management Teams; Business Model; Emerging Markets; Global Strategy; Health Care and Treatment; Acquisition; Innovation and Invention; Manufacturing Industry; Medical Devices and Supplies Industry; China
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George, Bill, and Natalie Kindred. "Omar Ishrak: Building Medtronic Globally." Harvard Business School Case 413-065, March 2013. (Revised May 2013.)
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