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03 Mar 2008
First Look

First Look: March 4, 2008

principles and practices. Quelch and Jocz lay out the six fundamental characteristics that marketing and democracy share: (1) exchange of value, such as goods, services, and promises, (2) consumption of goods and services, (3) choice in... View Details

Keywords: Martha Lagace

10 Jul 2018
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New Research and Ideas, July 10, 2018

discount off that price, and the final selling price. Limited empirical evidence is available that speaks to the relative impact of each component on purchase behavior, even as theories abound. Measuring these impacts is critically... View Details

Keywords: Dina Gerdeman

04 Sep 2018
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New Research and Ideas, September 4, 2018

report different levels of satisfaction or enjoyment of their interactions (Study 3). Finally, in Study 4 we document that individuals’ lay beliefs are in direct opposition to our findings: participants believe that authors of warmly... View Details

Keywords: Dina Gerdeman

26 Oct 2010
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First Look: October 26, 2010

initiative with domestic, international, and U.N. fronts; and 3) launching a new venture requiring internal, capital-raising, licensing, and industrial partnering deals. The need to negotiate multiple, related deals is not new to negotiation View Details

Keywords: Sean Silverthorne

14 Feb 2017
First Look

First Look at New Research: February 14

psychological scientists of the modern era. These readable essays highlight the most important contributions to theory and research in psychological science, show how the greatest psychological scientists formulate and think about their... View Details

Keywords: Sean Silverthorne