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Publications

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  • All HBS Web  (969)
    • News  (169)
    • Research  (612)
    • Events  (2)
    • Multimedia  (4)
  • Faculty Publications  (239)

Show Results For

  • All HBS Web  (969)
    • News  (169)
    • Research  (612)
    • Events  (2)
    • Multimedia  (4)
  • Faculty Publications  (239)
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  • 01 Jun 2009
  • News

Martin V. Marshall Remembered

retired from the active faculty in 1993, was a marketing and advertising expert whose practice-oriented approach to teaching and course development left a lasting impact on countless Harvard MBA students and business leaders. “Marty was a... View Details
Keywords: obiturary; Colleges, Universities, and Professional Schools; Educational Services
  • 01 Dec 2006
  • News

The Hard Way

Australia (formerly “The Office” Business Academy), was doing swimmingly, ensconced on the 26th floor of an upscale downtown high-rise. The stunning views from the city’s tallest building inspired her company slogan: “See You at the Top.”... View Details
Keywords: Roger Thompson; Business Schools & Computer & Management Training; Educational Services; Administration of Economic Programs; Government
  • 01 Sep 2018
  • News

The True Value of a Tweet

Image by John Ritter Companies can spend millions curating their social media presence—with sometimes famously funny results, like the Twitter accounts for Wendy’s and Denny’s—but how relevant is that to revenues? Here, Associate... View Details
Keywords: Jen McFarland Flint
  • 01 Jun 2001
  • News

"Unheard Voices" Brings to Light Three Centuries of American Women at Work

Trade card from 1833 advertising "Lydia E. Pinkham's Vegetable Compound." (Baker Library Historical Collections) From the time of her marriage in 1743 until her death in 1765, Sarah Chamberlain, wife of Nathaniel Chamberlain, a blacksmith... View Details
Keywords: Deborah Blagg; Professor Elton Mayo; Business Schools & Computer & Management Training; Educational Services; News, Library, Internet, and Other Services; Information
  • 01 Sep 2008
  • News

Where Are They Now?

entrepreneurial business leaders in the Owner/President Management Program (OPM) that he also headed for many years, is inspired enough by what he has experienced at the Meadows to consider starting a company dedicated to building and... View Details
Keywords: Margie Kelley; Colleges, Universities, and Professional Schools; Educational Services
  • 01 Jun 2025
  • News

Alumni and Faculty Books

Edited by Margie Kelley Unlocking Innovation: A Leader's Guide to Turning Bold Ideas Into Tangible Results By Robyn Bolton (MBA 2005) Page Two Press Only 1 in every 50,000 incubated ideas reaches $1 million in sales. If you ask most corporate executives why their... View Details
  • 01 Jan 2011
  • News

Peter Harf, MBA 1974

privately held Joh. A. Benckiser SE, which owns Coty, Labelux, and stakes in Reckitt Benckiser and Burger King. He serves as chairman of Coty, the global beauty company and leader in fragrance. He began his career at The Boston Consulting... View Details
  • 18 May 2015
  • News

The First Five Years: Anjali Vaidya (MBA 2010)

Where did you go after you graduated from HBS? “I spent three and a half years working at Google on mobile advertising and have been at Yahoo, also working on mobile monetization, since October 2013.” What are the most important things... View Details
Keywords: Google; Yahoo; News, Library, Internet, and Other Services; Information
  • 01 Jun 2001
  • News

Point, Click, Give: Internet Fuels Philanthropic Fundraising Revolution

shopping mall GreaterGood.com, for example, uses traditional advertising to draw visitors to its site. Charity mall iGive.com, in contrast, relies on its nonprofits to publicize its fundraising opportunities. Most WEBSEs use some... View Details
Keywords: Anne Kavanagh; News, Library, Internet, and Other Services; Information
  • 01 Mar 2006
  • News

The Producers

vertically integrated,” he notes. “Studios used to be stand-alone companies that were run like fiefdoms. Now they’re run like major corporations answering to shareholders.” Skyrocketing fees for star actors coupled with the high marketing... View Details
Keywords: Julia Hanna; Motion Picture and Sound Recording Industries; Information
  • 01 Jan 2003
  • News

James E. Burke, MBA 1949

than you are and learn from them. Remember that being a business leader is about giving-not taking-and that you can and must make a difference." Recently named by Fortune as one of the ten greatest CEOs of all time, Jim Burke recommitted Johnson & Johnson to a credo... View Details
  • 01 Jun 2008
  • News

Understanding the Digital Frontier

energize your current customers to recruit new ones. Before companies enter the social-networking world, however, four “POST” questions need to be answered: People (what are your customers ready for?); Objectives (what are your company’s... View Details
Keywords: Sean Silverthorne; Management
  • 01 Sep 2007
  • News

To The Rescue

house Western companies happens in conditions that wouldn’t pass an OSHA inspection. Clean drinking water and indoor plumbing are a luxury, and slums line main roads. For many of the country’s 1.1 billion residents, life still exists... View Details
Keywords: Garrett M. Graff; emergency response networks; Ambulatory Health Care Services; Health, Social Assistance; Telecommunications; Information
  • 01 Apr 1998
  • News

Going For The Summit

Dozens of blue-chip advertisers have flocked to the site; according to Carpenter, iVillage may be the only private content company with more than $1 million a month in revenue. Although the View Details
Keywords: Caroline Chauncey
  • 12 Jul 2011
  • News

Phone Fun

cited Phones 4u’s claim “to be the UK’s fastest-growing independent mobile phone retailer” and Braterman’s role in helping the company double its share of pay-as-you-go cell phone customers last year on a marketing budget that was “less... View Details
Keywords: Telecommunications; Information; Advertising, Public Relations, and Related Services; Professional Services
  • 01 Jun 2015
  • News

Screen Grab

shows on topics that many advertisers would find too edgy. How we consume TV, it seems, is changing what we consume, opening up new opportunities on the business and creative sides of an industry that hasn’t seen a similar degree of... View Details
Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment
  • 01 Mar 2004
  • News

Ron Shaich’s Café Society

not reach its full potential unless it had all the financial and human capital our company could muster. I suggested to our board that we sell all our other businesses and “double down” on Panera Bread. It wasn’t a popular decision but... View Details
Keywords: Susan Young; Food Services and Drinking Places; Hospitality
  • 18 May 2011
  • News

Man with a Plan

practice law and head the company for another 15 years. “I had an undergraduate degree in business and a law degree, [but] I knew we needed help with managing our growing business,” Rane said in a recent interview. That’s when he decided... View Details
  • 01 Sep 2003
  • News

The Kids Are Alright: Alumni Children Crack Case

1983) guided his charges through a case about an online company named Neopets. The central question Eisenmann posed was: Should the company grow or stay about the same size? An interactive Web site, Neopets... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 01 Sep 2016
  • News

Alumni and Faculty Books for September 2016

they experience the cultural, sexual, and student revolutions and the music of the age. The Inner Lives of Markets: How People Shape Them—And They Shape Us by Ray Fisman (PhDBE 1998) and Tim Sullivan (PublicAffairs) Breakthrough companies... View Details
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