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      • October 2002 (Revised February 2006)
      • Case

      Codex Alimentarius and Food Labeling

      By: Ray A. Goldberg and Hal Hogan
      Codex Alimentarius is a set of international food standards devised by the Codex Commission, a body within the United Nations jointly sponsored by the FAO and WHO. The purpose of the standards is to harmonize global trade in food products and agricultural commodities,... View Details
      Keywords: Standards; Trade; Agreements and Arrangements; Food; Agribusiness; Governing Rules, Regulations, and Reforms; Globalization; Health; Food and Beverage Industry; Agriculture and Agribusiness Industry
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      Goldberg, Ray A., and Hal Hogan. "Codex Alimentarius and Food Labeling." Harvard Business School Case 903-417, October 2002. (Revised February 2006.)
      • February 2002 (Revised December 2003)
      • Case

      H-E-B Own Brands

      By: V. Kasturi Rangan and Marie Bell
      H-E-B is a $9 billion grocery chain located in Southwest Texas. This case focuses on H-E-B's private label strategy, a product category that accounts for 19% of H-E-B's sales and one that earns gross margins 50% higher than national brands. A leader in its markets,... View Details
      Keywords: Growth and Development; Market Entry and Exit; Supply Chain Management; Private Ownership; Sales; Strategy; Competitive Strategy
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      Rangan, V. Kasturi, and Marie Bell. "H-E-B Own Brands." Harvard Business School Case 502-053, February 2002. (Revised December 2003.)
      • October 2001 (Revised March 2006)
      • Case

      Chad-Cameroon Petroleum Development and Pipeline Project (A), The

      By: Benjamin C. Esty and Carrie Ferman
      On June 6, 2000, the World Bank's and IFC's board of directors was scheduled to vote on whether to approve funding for the $4 billion Chad-Cameroon Petroleum Development and Pipeline project. Although the project presented a unique opportunity to alleviate poverty in... View Details
      Keywords: Risk Management; Negotiation; Ethics; Social Issues; Economic Sectors; Investment; Cost vs Benefits; Project Finance; Developing Countries and Economies; Corporate Finance; Mining Industry; Chad; Cameroon
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      Esty, Benjamin C., and Carrie Ferman. "Chad-Cameroon Petroleum Development and Pipeline Project (A), The." Harvard Business School Case 202-010, October 2001. (Revised March 2006.)
      • December 2000 (Revised December 2000)
      • Case

      Loblaw Companies Ltd.: The Road Ahead

      By: Ray A. Goldberg, David E. Bell and Ann Leamon
      After 24 years at the helm of Loblaw Companies, Canada's largest food retailer, Richard Currie is trying to decide on a strategy for the company's future. The firm's current emphasis on one-stop shopping for everyday household needs has been phenomenally successful.... View Details
      Keywords: Business Strategy; Distribution; Food; Food and Beverage Industry; Retail Industry; Canada
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      Goldberg, Ray A., David E. Bell, and Ann Leamon. "Loblaw Companies Ltd.: The Road Ahead." Harvard Business School Case 901-015, December 2000. (Revised December 2000.)
      • November 2000
      • Case

      Dean Foods

      By: Ray A. Goldberg, David E. Bell, Ann Leamon and Kim Slack
      After 50 years of successful growth, mostly by acquisition, Dean Foods, the nation's second-largest dairy processor, has established a division to develop and market branded products nationally. Can a $4 billion company rely on a $300 million growth vehicle? Is this... View Details
      Keywords: Mergers and Acquisitions; Business Divisions; Transition; Food; Goods and Commodities; Brands and Branding; Product Launch; Product Positioning; Product Development; Value Creation; Food and Beverage Industry; Retail Industry
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      Goldberg, Ray A., David E. Bell, Ann Leamon, and Kim Slack. "Dean Foods." Harvard Business School Case 901-007, November 2000.
      • August 2000
      • Case

      Alison Brown of Compass Records

      By: Teresa M. Amabile and Amy Blitz
      Highly acclaimed recording artist, banjo player, and jazz/blue grass composer Alison Brown has used her artistic experience and MBA-based business savvy to found a successful independent record company with bassist/husband Garry West. Representing a stellar roster of... View Details
      Keywords: Entrepreneurship; Technological Innovation; Growth and Development Strategy; Growth Management; Industry Structures; Service Delivery; Business Strategy; Expansion; Entertainment and Recreation Industry; Music Industry
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      Amabile, Teresa M., and Amy Blitz. "Alison Brown of Compass Records." Harvard Business School Case 801-089, August 2000.
      • March 1999
      • Case

      Eastman Kodak Company

      By: Robert J. Dolan
      Eastman Kodak has suffered significant declines in film market share at the hands of lower-priced branded producers and private label products. The case presents Kodak's proposal to launch a new economy brand of film to combat these rivals. A rewritten version of an... View Details
      Keywords: Segmentation; Product Positioning; Price; Brands and Branding; Product Launch; Consumer Products Industry
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      Dolan, Robert J. "Eastman Kodak Company." Harvard Business School Case 599-106, March 1999.
      • November 1998
      • Teaching Note

      Metsa-Serla: Environmental Labels in the European Forest Products Markets TN

      By: Forest L. Reinhardt
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      Reinhardt, Forest L. "Metsa-Serla: Environmental Labels in the European Forest Products Markets TN." Harvard Business School Teaching Note 799-058, November 1998.
      • April 1995 (Revised May 1995)
      • Case

      Metsa-Serla: Environmental Labels in the European Forest Products Markets

      By: Forest L. Reinhardt and Pat Markovich
      Keywords: Labels; Environmental Sustainability; Forest Products Industry; Europe
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      Reinhardt, Forest L., and Pat Markovich. "Metsa-Serla: Environmental Labels in the European Forest Products Markets." Harvard Business School Case 795-148, April 1995. (Revised May 1995.)
      • February 1994 (Revised May 1995)
      • Case

      Eastman Kodak Co.: Funtime Film

      By: Robert J. Dolan
      Eastman Kodak has suffered significant declines in film market share at the hands of lower priced branded producers and private label products. The case presents Kodak's proposal to launch a new economy brand of film to combat these rivals. View Details
      Keywords: Product Positioning; Competition; Price; Product Launch; Brands and Branding; Consumer Products Industry
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      Dolan, Robert J. "Eastman Kodak Co.: Funtime Film." Harvard Business School Case 594-111, February 1994. (Revised May 1995.)
      • February 1994 (Revised May 1999)
      • Case

      Manville Corp. Fiber Glass Group (C)

      By: Lynn S. Paine and Sarah Gant
      Manville Corp.'s senior managers are surprised when Japanese government officials advise them not to go forward with their plan to add a cancer warning label to diatomaceous earth (DE) products sold in Japan. The International Agency for Research on Cancer has ruled... View Details
      Keywords: Management Teams; Ethics; Conflict of Interests; Health; Safety; Cross-Cultural and Cross-Border Issues; Policy; Japan
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      Paine, Lynn S., and Sarah Gant. "Manville Corp. Fiber Glass Group (C)." Harvard Business School Case 394-116, February 1994. (Revised May 1999.)
      • September 1993 (Revised December 1993)
      • Case

      Cott Corp.: Private Label in the 1990s

      By: Ray A. Goldberg and Robert S. Kaplan
      Private label cola, Cott, gets 30% of the market in Canada. How does it move into the U.S. market? How do retailers evaluate its benefit costs? Does Cott use an existing structure or build new ones? Does Cott diversify from drink to snack foods? View Details
      Keywords: Private Sector; Cost Management; Labels; Growth and Development Strategy; Market Entry and Exit; Industry Structures; Diversification; Food and Beverage Industry
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      Goldberg, Ray A., and Robert S. Kaplan. "Cott Corp.: Private Label in the 1990s." Harvard Business School Case 594-031, September 1993. (Revised December 1993.)
      • September 1993
      • Background Note

      The Private Label Movement

      By: Robert S. Kaplan and Ray A. Goldberg
      Private labels, previously weak in the U.S. market, are making inroads in the United States and Canada. Reasons for this include a weak economy, better quality of private label goods, and a desire by retailers to increase profitability. View Details
      Keywords: Brands and Branding; Retail Industry; United States; Canada
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      Kaplan, Robert S., and Ray A. Goldberg. "The Private Label Movement." Harvard Business School Background Note 594-039, September 1993.
      • January 1986
      • Article

      Social Influences on Creativity: The Effects of Contracted-For Reward

      By: T. M. Amabile, B. A. Hennessey and B. S. Grossman
      Three studies, with 195 5–11 yr olds and 60 female undergraduates, tested the hypothesis that explicitly contracting to do an activity in order to receive a reward would have negative effects on creativity, but receiving no reward or only a noncontracted-for reward... View Details
      Keywords: Social Psychology; Creativity; Motivation and Incentives; Situation or Environment
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      Amabile, T. M., B. A. Hennessey, and B. S. Grossman. "Social Influences on Creativity: The Effects of Contracted-For Reward." Journal of Personality and Social Psychology 50, no. 1 (January 1986): 14–23.
      • 1 Apr 1984
      • Conference Presentation

      The Effect of Reward and Task Label on Children's Verbal Creativity

      By: Beth A. Hennessey and Teresa M. Amabile
      Keywords: Creativity; Spoken Communication; Motivation and Incentives
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      Hennessey, Beth A., and Teresa M. Amabile. "The Effect of Reward and Task Label on Children's Verbal Creativity." Paper presented at the Eastern Psychological Association Meeting, Baltimore, MD, April 1, 1984.
      • 1978
      • Chapter

      Attitudes Toward Nutrition Labeling and Consumer Brand Preferences: The Case of Ready-to-Eat Cereals in the United States

      By: J. Quelch
      Citation
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      Quelch, J. "Attitudes Toward Nutrition Labeling and Consumer Brand Preferences: The Case of Ready-to-Eat Cereals in the United States." In Marketing 1978, edited by J. M. Boisvert and R. Savitt, 241–249. London: Administrative Sciences Association of Canada, 1978.
      • Research Summary

      The Psychology of Conversation

      By: Alison Wood Brooks

      Conversation is a profound part of the human experience. To share our ideas, thoughts, and feelings with each other, we converse face to face and remotely—via phone, email, text message, online comment boards, and in contracts. Conversations form the bedrock of our... View Details

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