Publications

September 2024 (Revised September 2024)
Supplement

Wemade: (Re)Establishing Trust in Blockchain Games (B)

By: Jung Koo Kang, Charles CY Wang, David Allen and Kwangmoon So

This supplement reviews Wemade's efforts to rebuild confidence in its business after its WEMIX coin was delisted from the major South Korean cryptocurrency exchanges on December 8, 2022. It outlines Wemade's strategy of transparency, which included partnerships with... View Details

Keywords: Blockchain; Cryptocurrency; Crypto Economy; Accounting; Financial Reporting; Revenue Recognition; Games, Gaming, and Gambling; Corporate Disclosure; Information Technology; Financial Markets; Governance; Accounting Industry; Video Game Industry; South Korea

February 2008
Supplement

Shinhan Financial Group (B)

By: Rosabeth Moss Kanter and Matthew J. Morgan

By 2007, there were many signs that the merger of Chohung and Shinhan banks to form the Shinhan Financial Group in 2003 had met its goals. Shinhan Financial Group's stock price had increased from $31 a share at its opening on the New York Stock Exchange in September... View Details

Keywords: Mergers and Acquisitions; Global Strategy; Expansion; Markets; Strategic Planning; South Korea

July 2006
Teaching Note

New Songdo City (TN)

By: Arthur I Segel

Keywords: Urban Development; South Korea

October 1986 (Revised February 1987)
Case

South Korea: Trade and the Electronics Industry

By: David B. Yoffie

Keywords: Trade; Electronics Industry; South Korea

Find at Harvard

July 1984 (Revised September 1986)
Supplement

Daewoo Group, Supplement

By: Francis Aguilar

Supplements the case. View Details

Keywords: South Korea

Find at Harvard

August 1994 (Revised July 1995)
Case

Astra Sports, Inc. (A)

By: John A. Quelch

Astra executives meet to discuss how to counteract the appearance of Korean-made counterfeit athletic shoes in Europe, Asia, and Latin America. View Details

Keywords: Brands and Branding; Strategy; Crime and Corruption; Manufacturing Industry; Apparel and Accessories Industry; Sports Industry; North Korea; Latin America; South Korea; Asia; Europe

June 2024 (Revised June 2024)
Case

Wemade: (Re)Establishing Trust in Blockchain Games (A)

By: Jung Koo Kang, Charles CY Wang, David Allen and Kwangmoon So

This case explores the fundamental challenges and accounting issues arising from the integration of blockchain technology into traditional business models. It features Wemade, a South Korean online gaming company that has staked its future on blockchain-based games.... View Details

Keywords: Blockchain; Cryptocurrency; Video Games; Accounting; Financial Reporting; Revenue Recognition; Games, Gaming, and Gambling; Corporate Disclosure; Information Technology; Technology Adoption; Accounting Industry; Information Technology Industry; Video Game Industry; South Korea

November 2008 (Revised November 2008)
Case

Cyworld: Creating and Capturing Value in a Social Network

By: Sunil Gupta and Sangman Han

In May 2008, the new CEO of Cyworld, a social network company in Korea, had to decide how to create and capture value from his rapidly growing user base. Cyworld was founded in 1999, and in 2003 it was acquired by SK Telecom, a leading mobile service provider in Korea.... View Details

Keywords: Customer Value and Value Chain; Consumer Behavior; Social and Collaborative Networks; Segmentation; Value Creation; South Korea

February 2005 (Revised March 2008)
Case

Shinhan Financial Group (A)

By: Rosabeth M. Kanter and Ryan Raffaelli

Mr. Young Hwi Choi, president and CEO of Shinhan Financial Group, embarked on an unconventional post-merger integration strategy with recently acquired Chohung Bank. The strategy focused on integrating traditional operations while attending to employees' reactions to... View Details

Keywords: Mergers and Acquisitions; Change Management; Employees; Leading Change; Organizational Change and Adaptation; Organizational Culture; Emotions; Integration; South Korea

October 2008 (Revised February 2009)
Case

Daewoo Shipbuilding and Marine Engineering

Explores the journey of aggressive learning and capability building in the operations of a major Korean Shipbuilder. While DSHM had once used its superior learning capability to topple its Japanese competition, it now faced the potential for a similar attack from new... View Details

Keywords: Job Cuts and Outsourcing; Ship Transportation; Competitive Strategy; Globalization; Manufacturing Industry; Japan; China; South Korea

18 Sep 2007
Research & Ideas

How Brand China Can Succeed

China's government given serious attention to the country's international image. Second, China must move towards an economy based on invention rather than imitation. Japan and Korea have made the transition. Brands like Sony and Samsung... View Details

Keywords: by John Quelch

Winter 2017
Article

Google, Mobile and Competition: The Current State of Play

By: Benjamin Edelman

I present Google practices that have raised objections from competition regulators. I consider the key impediments to competition and examine the business models foreclosed by Google's restrictions. View Details

Keywords: Antitrust; Mobile; Mobile Technology; Search Technology; Technology Platform; Contracts; Lawfulness; Competition; Information Technology Industry; European Union; Russia; South Korea

Read Now

March 1986 (Revised August 1986)
Case

Samsung International, Inc.

A major Korean firm has begun production of televisions in the United States. Output and quality are below Korean standards. Students must determine why and suggest ways to improve. View Details

Keywords: Quality; Production; Performance Productivity; Manufacturing Industry; United States; South Korea

08 Apr 2011
Research & Ideas

Will the Japan Disaster Remake the Landscape for Green Energy in Asia?

in the clean energy field in Asia in general, and in China specifically-by 2020 China, India, Japan, and South Korea are expected to account for 40 percent of global clean power project investments. The challenge for entrepreneurs is to... View Details

Keywords: by Dennis Fisher; Energy; Utilities

17 Apr 2007
First Look

First Look: April 17, 2007

Challenges Authors:Michael I. Norton, Samuel R. Sommers, and Sara Brauner Periodical:Journal of Behavioral Decision Making (in press) Contingent Political Capital and International Alliances: Evidence from South Korea Author:Jordan I.... View Details

Keywords: Martha Lagace

January 2025
Case

Olive Young: Formulating Beauty Innovation

By: Rebecca Karp and Shu Lin

Sun-jung Lee, CEO of Olive Young, South Korea's largest beauty and health retailer, saw significant potential in the U.S. market and considered three pathways: replicating Korea's omnichannel model, adopting a digital-native approach with curated products, or relying... View Details

Keywords: Retail Industry; Beauty and Cosmetics Industry; South Korea; East Asia