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Show Results For
- All HBS Web
(1,824)
- News (350)
- Research (1,280)
- Events (3)
- Multimedia (18)
- Faculty Publications (1,033)
Stephen A. Greyser
Stephen A. Greyser is Richard P. Chapman Professor (Marketing/Communications) Emeritus, of the Harvard Business School, specializes in brand marketing, advertising, corporate communications, the business of sports, and nonprofit management. A... View Details
Keywords: sports
- 31 Mar 2011
- Research & Ideas
From SpinPop to SpinBrush: Entrepreneurial Lessons from John Osher
John Osher is one of those casually and spectacularly successful people who make serial entrepreneurship look like a cakewalk. He began racking up wins at an early age—starting and selling both a vintage clothing store and an earring... View Details
- January 2011
- Supplement
Interview with John Smith, CEO, BBC Worldwide
By: John A. Quelch
In an interview conducted by Professor John Quelch, Harvard Business School, October, 2007, BBC Worldwide CEO, John Smith, discusses formation of BBC Worldwide's Global Strategy Plans. View Details
Quelch, John A. "Interview with John Smith, CEO, BBC Worldwide." Harvard Business School Video Supplement 511-704, January 2011.
- 05 Jul 2006
- Working Paper Summaries
The Presentation of Self in the Information Age
- June 2009
- Supplement
F. William McNabb, Chairman, Vanguard Group, Interviewed by Professor John Quelch, April 2008
By: John A. Quelch
Professor John Quelch interviewed F. William McNabb, Chairman, Vanguard Group in April 2008 to review updates since the original case was published in 2004. View Details
Keywords: Growth and Development Strategy; Brands and Branding; Marketing Strategy; Financial Services Industry; United States
Quelch, John A. "F. William McNabb, Chairman, Vanguard Group, Interviewed by Professor John Quelch, April 2008." Harvard Business School Video Supplement 509-730, June 2009.
- October 1975 (Revised November 1979)
- Case
John Deere, S.A. (Mexico)
By: Ray A. Goldberg
Goldberg, Ray A. "John Deere, S.A. (Mexico)." Harvard Business School Case 580-043, October 1975. (Revised November 1979.)
- 01 Sep 2008
- News
Negative Ad Power
that is out of bounds in the consumer marketplace. — John A. Quelch is senior associate dean at HBS and a marketing expert. Katherine E. Jocz is an HBS research associate. They... View Details
- 13 Jun 2018
- Working Paper Summaries
Learning to Become a Taste Expert
- February 1990
- Case
John Deere, S.A. (Mexico) (Abridged)
By: Ray A. Goldberg
Keywords: Mexico
Goldberg, Ray A. "John Deere, S.A. (Mexico) (Abridged)." Harvard Business School Case 590-060, February 1990.
- January 2011
- Supplement
John Smith, CEO BBC Worldwide, Remarks to AMP, October 2007
By: John A. Quelch
BBC Worldwide CEO, John Smith addresses AMP participants in October 2007. View Details
Keywords: Global Strategy; Globalized Markets and Industries; Brands and Branding; Marketing Strategy; Media and Broadcasting Industry; United Kingdom
Quelch, John A. "John Smith, CEO BBC Worldwide, Remarks to AMP, October 2007." Harvard Business School Video Supplement 511-705, January 2011.
- December 1998
- Case
John Hancock Sports Sponsorship: 1993-2000 and Beyond
By: Stephen A. Greyser and John Teopaco
Examines sports sponsorship at John Hancock through 1998 and prospectively beyond. From its early sponsorship of the legendary Boston Marathon, the company had expanded its activities substantially. It was one of the worldwide "Top Sponsor" companies of the Olympics, a... View Details
Greyser, Stephen A., and John Teopaco. "John Hancock Sports Sponsorship: 1993-2000 and Beyond." Harvard Business School Case 599-027, December 1998.
- September 2006
- Teaching Note
Matthew A. Hunter and Matthew B. Hunter (TN)
By: John A. Davis and Courtney Sampson
Teaching Note to (806-203) and (806-204). View Details
- August 1999 (Revised October 2000)
- Case
Millennium Media, Inc. and John Voorenberg
By: David A. Thomas
Millenium Media's CEO reviews the company diversity report and considers the challenges of maintaining a diverse workforce in light of the news that three individuals, two of whom are people of color, are leaving for opportunities with a competitor. View Details
Keywords: Diversity; Employee Relationship Management; Resignation and Termination; Retention; Leadership Style; Problems and Challenges; Competition
Thomas, David A. "Millennium Media, Inc. and John Voorenberg." Harvard Business School Case 400-032, August 1999. (Revised October 2000.)
- December 1987
- Case
John Hancock Financial Services: Sports Sponsorship
Senior corporate communications executives of a major financial services firm are reviewing the company's sports sponsorship program and are considering expanding it. Hancock already is the corporate sponsor of the Boston Marathon and has the opportunity to sponsor the... View Details
Greyser, Stephen A. "John Hancock Financial Services: Sports Sponsorship." Harvard Business School Case 588-051, December 1987.
- 01 Oct 1999
- News
Eight Among Many: Kenneth A. Goldman
business. In 1992, he jumped to database software, joining Sybase as CFO. At the urging of venture capitalist L. John Doerr (MBA '76), an investor in several of Goldman's previous companies, he decided in 1996 to check out a snazzy little... View Details
Keywords: Marguerite Rigoglioso
- 28 Sep 2007
- Working Paper Summaries
Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers
Keywords: by John A. Deighton & Leora Kornfeld
- 04 Nov 2015
- News
Q. & A. Why Are More Companies Passing on Going Public?
- 19 May 2010
- Working Paper Summaries
The Job Market for New Economists: A Market Design Perspective
- 10 Apr 2008
- Working Paper Summaries