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- All HBS Web
(687)
- News (156)
- Research (431)
- Multimedia (17)
- Faculty Publications (368)
- 01 Mar 2019
- News
Does How Amy Klobuchar Eats A Salad Indicate How She Would Lead?
- 05 Nov 2009
- News
Directorship Magazine Awards
- 10 Apr 2019
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Nancy Koehn's Tips For A Less Stressful Life
- 12 Apr 2022
- Video
Cash House Honors a Prolific Teacher, Author, and Scholar
- 03 Apr 2019
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Jacinda Ardern: A New Kind Of Leadership
- 20 Feb 2018
- News
How One Copy Of The Declaration Of Independence Endured 200 Years
- 07 May 2022
- Video
Emeritus Professor Jim Austin: Invigorating
- 27 Nov 2019
- News
Remembering Lincoln's 1863 Thanksgiving Proclamation
- 06 Feb 2019
- News
HBS Professor Emeritus C. Wickham Skinner Dies at 94
- 28 Aug 2009
- News
Faculty Pioneer Award in Social Entrepreneurship
- 10 Jul 2019
- News
Leadership Lessons From The Moon Landing
- 25 Feb 2011
- News
Building America's Most Innovative Brands
- 09 Nov 2020
- News
After a hard election, the real work begins
- 07 Mar 2022
- News
Putin’s Iron Fist vs. Zelensky’s Moral Clarity
- 12 May 2020
- News
How History's Great Leaders Managed Anxiety
- Article
Why Every Organization Needs an Augmented Reality Strategy
By: Michael E. Porter and James E. Heppelmann
While the physical world is three-dimensional, most data is trapped on two-dimensional pages and screens. This gulf between the real and digital worlds prevents us from fully exploiting the volumes of information now available to us. Augmented reality (AR), a set of... View Details
Keywords: Technological Innovation; Innovation Strategy; Organizational Change and Adaptation; Performance Effectiveness
Porter, Michael E., and James E. Heppelmann. "Why Every Organization Needs an Augmented Reality Strategy." Harvard Business Review 95, no. 6 (November–December 2017): 46–57.