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- Faculty Publications (1,288)
Show Results For
- All HBS Web
(6,796)
- People (36)
- News (2,475)
- Research (2,835)
- Events (17)
- Multimedia (63)
- Faculty Publications (1,288)
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- Article
Exclusivity, Contingent Control Rights, and the Design of Internet Portal Alliances
By: Josh Lerner and Dan Elfenbein
We explore the relationship between exclusivity and state-contingent control rights using a sample of over 100 Internet portal alliance contracts. We find that stronger exclusivity arrangements are associated with more frequent usage of contingent control rights. For... View Details
Lerner, Josh, and Dan Elfenbein. "Exclusivity, Contingent Control Rights, and the Design of Internet Portal Alliances." Journal of Law, Economics & Organization 28, no. 1 (April 2012): 45–76.
- February 2020 (Revised April 2021)
- Supplement
StockX: The Stock Market of Things (Data Set)
By: Chiara Farronato, John J. Horton, Annelena Lobb and Julia Kelley
- April 2012
- Article
Emotion-induced Engagement in Internet Video Ads
By: Thales S. Teixeira, Michel Wedel and Rik Pieters
This study shows how advertisers can leverage emotion and attention to engage consumers in watching Internet video ads. In a controlled experiment, joy and surprise were assessed through automated facial expression detection for a sample of ads. Concentration of... View Details
Teixeira, Thales S., Michel Wedel, and Rik Pieters. "Emotion-induced Engagement in Internet Video Ads ." Journal of Marketing Research (JMR) 49, no. 2 (April 2012): 144–159.
- November 1999 (Revised March 2003)
- Case
Webvan: Groceries on the Internet
By: John A. Deighton and Kayla Bakshi
What are the prospects for grocery shopping on the Web? This case invites a comparison of seven business models, with particular emphasis on Webvan. Why does the investment community value Webvan at $7.8 billion after less than six months of operating experience, and... View Details
Keywords: Business Model; Experience and Expertise; Investment; Information; Marketing; Distribution Channels; Service Delivery; Cognition and Thinking; Internet and the Web; Retail Industry; Service Industry
Deighton, John A., and Kayla Bakshi. "Webvan: Groceries on the Internet." Harvard Business School Case 500-052, November 1999. (Revised March 2003.)
- 26 Nov 2012
- Research & Ideas
New Winners and Losers in the Internet Economy
Although much of the United States still struggles to recover from the 2008 economic crisis, the online world defies that bleak economic picture—the Internet continues to put a growing number View Details
- 2000
- Chapter
E-Business Models: Making Sense of the Internet Business Landscape
By: L. M. Applegate
Applegate, L. M., ed., "E-Business Models: Making Sense of the Internet Business Landscape." In Information Technology and the New Enterprise: Future Models for Managers, edited by L. M. Applegate, Gary W. Dickson, and Gerardine DeSanctis. Upper Saddle River, NJ: Prentice Hall, 2000.
- 2010
- Article
Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics
By: Feng Zhu and Michael Zhang
This article examines how product and consumer characteristics moderate the influence of online consumer reviews on product sales using data from the video game industry. The findings indicate that online reviews are more influential for less popular games and games... View Details
Keywords: Internet Marketing; Online Consumer Reviews; Word Of Mouth; Long Tail; Internet and the Web; Marketing Reference Programs; Digital Marketing; Video Game Industry
Zhu, Feng, and Michael Zhang. "Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics." Journal of Marketing 74, no. 2 (March 2010): 133–148.
- 2007
- Chapter
Assessing and Improving the Safety of Internet Search Engines
By: Benjamin Edelman
Keywords: Internet and the Web; Search Technology; Performance Evaluation; Performance Improvement; Safety; Information Technology Industry
Edelman, Benjamin. "Assessing and Improving the Safety of Internet Search Engines." In The Power of Search Engines [Die Macht der Suchmaschinen], edited by Marcel Machill and Markus Beiler, 259–277. Köln, Germany: Herbert von Halem Verlag, 2007.
- 29 May 2001
- Research & Ideas
Howard Stevenson on the Lessons of the Internet Era
landscape presents a world of possibility. "We're seeing a world that will open up opportunities in ways unimagined," Stevenson told alumni at the HBS 2001 Global Alumni Conference. In a lively discussion entitled, "What An... View Details
Keywords: by Sean Silverthorne
- winter 2005
- Article
An Experimental Analysis of Ending Rules in Internet Auctions
By: Dan Ariely, Axel Ockenfels and A. E. Roth
Ariely, Dan, Axel Ockenfels, and A. E. Roth. "An Experimental Analysis of Ending Rules in Internet Auctions." RAND Journal of Economics 36, no. 4 (winter 2005): 891–908.
- March 2002
- Case
AOL, Cisco, Yahoo!: Building the Internet Commons
By: James E. Austin
Since the spring of 2001, AOL, Cisco, and Yahoo! had collaborated on ways to improve the effectiveness of using the Internet to benefit society. Each company considered itself strongly committed to philanthropy, making significant charitable donations, and fostering a... View Details
Keywords: Internet and the Web; Philanthropy and Charitable Giving; Business and Community Relations; Information Technology Industry; Web Services Industry
Austin, James E. "AOL, Cisco, Yahoo!: Building the Internet Commons." Harvard Business School Case 302-088, March 2002.
- 2015
- Book
How the Internet Became Commercial: Innovation, Privatization, and the Birth of a New Network
By: Shane Greenstein
In less than a decade, the Internet went from being a series of loosely connected networks used by universities and the military to the powerful commercial engine it is today. This book describes how many of the key innovations that made this possible came from... View Details
Greenstein, Shane. How the Internet Became Commercial: Innovation, Privatization, and the Birth of a New Network. Princeton University Press, 2015.
- 2011
- Chapter
Nurturing the Accumulation of Innovations: Lessons from the Internet
By: Shane Greenstein
Greenstein, Shane. "Nurturing the Accumulation of Innovations: Lessons from the Internet." In Accelerating Energy Innovation: Insights from Multiple Sectors, edited by Rebecca Henderson and Richard G. Newell, 189–224. National Bureau of Economic Research Conference Report. University of Chicago Press, 2011.
- 2001
- Chapter
The Commercialization of Internet Access: Lessons from Recent Experience
By: Shane Greenstein
Greenstein, Shane. "The Commercialization of Internet Access: Lessons from Recent Experience." Chap. 10 in Innovation Policy in the Knowledge-based Economy, edited by Maryann Feldman and Albert N. Link, 213–230. Kluwer Academic Publishers, 2001.
- March 1999 (Revised May 1999)
- Case
Network Associates: Securing the Internet
By: Debora L. Spar
Follows one company's path through the uncharted terrain of government regulation and the Internet. In March 1998, Network Associates announced it would begin selling powerful encryption software from its Dutch subsidiary. Such a move looked to the U.S. government like... View Details
Keywords: Internet and the Web; Information Technology Industry; Public Administration Industry; Telecommunications Industry; United States
Spar, Debora L., and Jennifer Burns. "Network Associates: Securing the Internet." Harvard Business School Case 799-087, March 1999. (Revised May 1999.)
- 24 Jul 2017
- Research & Ideas
People Have an Irrational Need to Complete 'Sets' of Things
hold six. No matter that your favorite craft beer store permits you buy bottles one at a time. Chances are you’d still buy six, just to fill all six spaces in the box. “People really don’t like to leave things incomplete,” says Kate... View Details
Keywords: by Carmen Nobel
- October 2003 (Revised January 2016)
- Exercise
The BCPC Internet Strategy Team: An Exercise
By: Amy C. Edmondson and Laura Feldman
This short fictional case forms the basis of a team decision-making exercise. The case, inspired by a real decision facing a major telecommunications company, describes a cross-functional management team convened by the CEO for the purpose of developing a... View Details
Keywords: Groups and Teams; Decision Making; Risk and Uncertainty; Information Management; Perspective; Product Launch; Internet and the Web; Knowledge Sharing; Telecommunications Industry
Edmondson, Amy C., and Laura Feldman. "The BCPC Internet Strategy Team: An Exercise." Harvard Business School Exercise 604-035, October 2003. (Revised January 2016.) (Six supplements available for Chris Berkowitz, Dana Jones, Jan Trow, Kim Wilson, Leslie Rhee, and Terry Maneri.)
- 16 May 2000
- Research & Ideas
Getting the Message: How the Internet is Changing Advertising
billboard-shaped notices—about 10 percent of those who saw the ads were enticed to click on them. These surfers were taken to the sponsor's Web site, and a new age in advertising had begun. Today, advertising on the View Details
Keywords: by Susan Young
- Research Summary
Internet Auctions for Close Substitutes
(with Eric Budish)
This is mainly an experimental project where we compare many auction designs in a market for close substitutes. We hypothesize some information will not get to market if there is sequential bidding and/or a hard close, and that this will... View Details
- 2021
- Chapter
Geographic Inequality and the Internet
By: Chris Forman, Avi Goldfarb and Shane Greenstein
BOOK ABSTRACT: This cutting-edge Handbook offers fresh perspectives on the key topics related to the unequal use of digital technologies. Considering the ways in which technologies are employed, variations in conditions under which people use digital media and... View Details
Forman, Chris, Avi Goldfarb, and Shane Greenstein. "Geographic Inequality and the Internet." In Handbook of Digital Inequality, edited by Eszter Hargittai. Edward Elgar Publishing, 2021.