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- All HBS Web (440)
- Faculty Publications (71)
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- 22 May 2018
- First Look
New Research and Ideas, May 22, 2018
established practice. Companies have hired writers and chief content officers to run departments as well as create blogs and other materials—in the process, some have assured sales people that content marketing can mean the end of cold calling. The authors examined 34... View Details
Keywords: Dina Gerdeman
- 20 Jun 2005
- Research & Ideas
Creating a Positive Professional Image
can never know exactly what all of your key constituents think about you, or how they would describe you when you aren't in the room. You can, however, draw inferences about your current professional image based on your interactions with... View Details
Keywords: by Mallory Stark
- 17 May 2011
- First Look
First Look: May 17
they require earlier in the purchase process online. As they do so, their physical interactions with EMC salespeople are decreasing, while their digital interactions are... View Details
Keywords: Sean Silverthorne
- 31 Jan 2022
- Research & Ideas
Where Can Digital Transformation Take You? Insights from 1,700 Leaders
levels, but success requires more than technology: Explicit discussions about shared purpose, values, and norms can encourage ownership and collaboration. Regular meetings—not just ad hoc troubleshooting—help standardize processes. Rituals can forge a sense of... View Details
- 08 Mar 2021
- In Practice
COVID Killed the Traditional Workplace. What Should Companies Do Now?
A year ago, COVID-19 forced many companies to send employees home—often with a laptop and a prayer. Now, with COVID cases subsiding and vaccinations rising, the prospect of returning to old office routines appears more possible. But will employees want to flock back to... View Details
Keywords: by Dina Gerdeman
- 24 Mar 2022
- Research & Ideas
Rituals at Work: Teams That Play Together Stay Together
group rituals in the workplace and reviewing past research, Norton and his coauthors determined that group rituals have three core elements: physical, communal, and psychological. “Rituals have a physical element—some specific words or... View Details
Keywords: by Kristen Senz
- 07 Apr 2021
- Research & Ideas
How Teams Work: Lessons from the Pandemic
interactions they needed to succeed. When managers understand the building blocks for team work, they can allocate time better and select the right communication tools, whether teams are dispersed or together, a new study from Harvard... View Details
Keywords: by Kristen Senz
- 13 Oct 2015
- First Look
October 13, 2015
Review Global Teams That Work By: Neeley, Tsedal Abstract—Many companies today rely on employees around the world, leveraging their diversity and local expertise to gain a competitive edge. However, geographically dispersed teams face a big challenge: View Details
- 30 May 2023
- Research & Ideas
Can AI Predict Whether Shoppers Would Pick Crest or Colgate?
commercially available version of GPT-3 to elicit thousands of simulated customer responses and found that AI can produce demand patterns that resemble those of human studies. “Utilizing this tool, which is in some ways a consumer... View Details
Keywords: by Kristen Senz
- 26 Sep 2023
- Book
Digital Strategy: A Handbook for Managing a Moving Target
technology. ” The relentless adoption of these technologies, which in the last couple of years has been vastly accelerated by the global outbreak of COVID-19 and its related lockdowns in several regions of the world, has led to a massive shift in how we, as... View Details
- 12 Feb 2018
- Research & Ideas
Customers at the Back of the Line Are Anxious—Can You Keep Them from Leaving?
simulation to quiz respondents about their anxieties while waiting in line. (From Last Place Aversion in Queues) Respondents were told they would be paid 50 cents to answer a survey that took several minutes to complete. Before they could... View Details
- 03 Mar 2023
- Research & Ideas
When Showing Know-How Backfires for Women Managers
these stores had women store managers. Grocery stores offer fertile ground for research overall: The US grocery industry employed more than 4 million workers in 2019, and the retail trades employed more than 15 percent of the country’s working population in 2018. The... View Details
- 12 Apr 2022
- Research & Ideas
Swiping Right: How Data Helped This Online Dating Site Make More Matches
the number of unique messages a user received during the beginning of the experiment, and divided the group into thirds. Physical attributes didn’t come into play, though there could be overlap between the number of messages and... View Details
Keywords: by Kara Baskin
- 01 Nov 2020
- Research & Ideas
Good Leadership Is an Act of Kindness
exhaust themselves attending to a special needs child or ailing parent. Everyone frets over their physical and financial well-being. Who among us isn't anxious, stressed out, and off our game right now? From bolstering remote... View Details
Keywords: by Boris Groysberg and Susan Seligson
- 14 Sep 2020
- Research & Ideas
You're Right! You Are Working Longer and Attending More Meetings
to keep working from home part of the time after COVID-19 abates, researchers are probing how virtual interaction might reshape organizations. In the first large-scale analysis of digital communication early in the crisis, the team—Sadun;... View Details
Keywords: by Danielle Kost
- 25 Oct 2011
- First Look
First Look: October 25
simulation tools and data as the U.S. policymakers use. Other case studies perform a sensitivity analysis (for instance, demonstrating that the increase in extra life year gains by relaxing certain fairness constraints can be as high as... View Details
Keywords: Sean Silverthorne
- 16 Jul 2020
- Research & Ideas
Restaurant Revolution: How the Industry Is Fighting to Stay Alive
us, their revenue has dropped to zero. How can we make sure they survive?” Amidst their own pain, restaurateurs are helping others in their communities by lending their physical spaces and staff. Keller’s ad hoc restaurant in Yountville,... View Details
- 09 Jul 2020
- Research & Ideas
It’s Time to Reset Decision-Making in Your Organization
don’t have the benefit of ongoing conversations that happen when people are physically together, a distance that can easily result in misalignment. A dispersed working environment can only succeed if everyone is clear on their role. What... View Details
Keywords: by Boris Groysberg and Sarah Abbott
- 14 Jul 2014
- Research & Ideas
Pay Attention To Your ‘Extreme Consumers’
people who are very unlike you." The Difference Between Saying And Doing As former marketing manager for female shaving products at Gillette, Avery often utilized principles of "design thinking," moving beyond surveys and focus groups to do ethnographic research into... View Details
Keywords: by Michael Blanding
- 26 Jan 2015
- Research & Ideas
National Health Costs Could Decrease if Managers Reduce Work Stress
Our work can literally make us sick. Long hours, impossible demands from bosses, and uncertain job security can take their toll on our mental and physical well-being, leading to stress-induced aches and pains and anxiety. In extreme... View Details