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(1,147)
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Show Results For
- All HBS Web
(1,147)
- People (8)
- News (318)
- Research (530)
- Events (4)
- Multimedia (2)
- Faculty Publications (184)
- 28 Sep 2007
- Working Paper Summaries
Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers
Keywords: by John A. Deighton & Leora Kornfeld
- 27 Jan 2012
- Working Paper Summaries
Discretion Within the Constraints of Opportunity: Gender Homophily and Structure in a Formal Organization
- November 2005 (Revised August 2006)
- Case
Investor Relations at TOTAL
By: Gregory S. Miller, Vincent Marie Dessain and Anders Sjoman
Examines investor relations and financial communications in a large company with a diverse group of financial stakeholders. Total is an "energy major" based in Paris, France. The importance of its product and its impact on economies and environments combine with the... View Details
Miller, Gregory S., Vincent Marie Dessain, and Anders Sjoman. "Investor Relations at TOTAL." Harvard Business School Case 106-023, November 2005. (Revised August 2006.)
- 23 Jun 2022
- Research & Ideas
All Those Zoom Meetings May Boost Connection and Curb Loneliness
Americans are lonelier than ever—a problem the COVID-19 pandemic may have exacerbated. Could interactions on platforms like Zoom and Twitch come close to replicating the real-life contact people crave? New research suggests that’s more... View Details
Keywords: by Michael Blanding
- 25 Apr 2012
- Research & Ideas
The Importance of Teaming
Editor's note: Many managers are taught to think of teams as carefully designed, static groups of individuals who, like a baseball team or improv comedy troupe, have ample time to practice interacting successfully and efficiently. The... View Details
Keywords: Re: Amy C. Edmondson
- 14 Jan 2020
- Video
What You'll Learn in Courageous Leadership
- winter 2009
- Journal Article
Interactivity's Unanticipated Consequences for Markets and Marketing
By: John A. Deighton and Leora Kornfeld
The digital interactive transformation in marketing is not unfolding, as some thought it would, on the model of direct marketing. That model anticipated that marketing, empowered by digital media using rich profiling data, would intrude ever more deeply and more... View Details
Keywords: Communication Intention and Meaning; Interactive Communication; Marketing Communications; Consumer Behavior; Social and Collaborative Networks; Online Technology
Deighton, John A., and Leora Kornfeld. "Interactivity's Unanticipated Consequences for Markets and Marketing." Journal of Interactive Marketing 23, no. 1 (winter 2009): 2–12. (First Runner-up and Winner of an Honorable Mention for the Best Paper published in the Journal of Interactive Marketing in 2009.)
- 2007
- Working Paper
Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers
By: John A. Deighton and Leora Kornfeld
The digital interactive transformation in marketing is not unfolding, as many thought it would, on the model of direct marketing. That model anticipated that digital media using rich profiling data would intrude marketing messaging more deeply and more precisely into... View Details
Keywords: Communication Intention and Meaning; Interactive Communication; Marketing Communications; Consumer Behavior; Social and Collaborative Networks; Internet and the Web
Deighton, John A., and Leora Kornfeld. "Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers." Harvard Business School Working Paper, No. 08-017, September 2007.
- 05 Oct 2016
- News
There’s a Word for Using Truthful Facts to Deceive: Paltering
- 18 Oct 2010
- News
Honorable Mention
- 07 Jun 2021
- Blog Post
The Value of the HBS Case Method – Lessons from an SVMP Participant
Growing up as a Black male from South Los Angeles, I was raised in a vibrant community surrounded by a diverse group of individuals who gave me guidance and taught me core values –such as curiosity, community, and persistence. My... View Details
- 22 Jan 2007
- Working Paper Summaries
“Don’ts" and "Do’s”: Insights from Experience in Mitigating Risks of Western Investors in Post-Communist Countries
- March 2018 (Revised June 2018)
- Case
Knowledge Sharing at REMA 1000 (A)
By: Tatiana Sandino and Olivia Hull
A year after Norwegian grocery chain REMA 1000 adopted Workplace, Facebook’s enterprise social network, Chief Human Resource Officer Tore Høylie is asked to evaluate its impact on company culture and communication. Almost 90% of the workforce is engaged with the... View Details
Keywords: Social Network; Enterprise Social Media; Facebook; Workplace; Social and Collaborative Networks; Communication Technology; Performance Improvement; Organizational Culture; Knowledge Sharing; Social Media; Retail Industry; Norway
Sandino, Tatiana, and Olivia Hull. "Knowledge Sharing at REMA 1000 (A)." Harvard Business School Case 118-007, March 2018. (Revised June 2018.)
- September 2009
- Article
Spousal Control and Intra-Household Decision Making: An Experimental Study in the Philippines
By: Nava Ashraf
Using an experimental design I elicit causal effects of spousal observability and communication on financial choices of married individuals in the Philippines. Making choices public moves men from putting money into their own account to consumption; communication with... View Details
Keywords: Intra-household; Bargaining; Experiments; Economic Development; Saving; Governance Controls; Decision Choices and Conditions; Personal Finance; Family and Family Relationships; Household; Gender
Ashraf, Nava. "Spousal Control and Intra-Household Decision Making: An Experimental Study in the Philippines." American Economic Review 99, no. 4 (September 2009): 1245–1277. (Online Appendix.)
- 2015
- Other Teaching and Training Material
Marketing Reading: Digital Marketing
By: Sunil Gupta and Joseph Davin
Digital technology has changed how consumers search for information, interact with each other, and buy products. The popularization of these technologies has made it possible for companies to have a better understanding of their customers' decision journey and... View Details
Keywords: Advertising; Buzz Marketing; Internet Marketing; Marketing; Marketing Management; Social Media; Social Networks; Viral Marketing; Word-of-mouth Marketing; Digital; Internet; Marketing Channels; Marketing Reference Programs; Online Advertising; Advertising Industry
Gupta, Sunil, and Joseph Davin. "Marketing Reading: Digital Marketing." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8224, 2015.
- 25 Jun 2024
- Research & Ideas
Rapport: The Hidden Advantage That Women Managers Bring to Teams
communication and rapport between managers and employees. In this case, the manager may not have scheduled the fast-food stations properly, forcing an overtaxed employee to juggle both packaging meals and taking orders. With an improperly... View Details
- 30 Mar 2003
- Research & Ideas
The Future of IT Consulting
The explosion of "computer-to-computer" communication in the twenty-first century is triggering a growth phase for IT consultants. Harvard Business School professor Richard Nolan and HBS View Details
- April 2011 (Revised May 2011)
- Case
EMC2: Delivering Customer Centricity
By: Thomas Steenburgh and Jill Avery
This case introduces the concept of customer centricity and traces its development at EMC, the world's leading data storage hardware and information management software company. EMC's customers had historically relied on EMC salespeople to guide them through the... View Details
Keywords: Business Model; Interpersonal Communication; Customer Relationship Management; Knowledge Acquisition; Marketing Strategy; Organizational Change and Adaptation; Salesforce Management; Social and Collaborative Networks; Internet; Information Technology Industry
Steenburgh, Thomas, and Jill Avery. "EMC2: Delivering Customer Centricity." Harvard Business School Case 511-124, April 2011. (Revised May 2011.)
- Winter 2019
- Article
From the Digital to the Physical: Federal Limitations on Regulating Online Marketplaces
By: Benjamin Edelman and Abbey Stemler
Online marketplaces have transformed how we shop, travel, and interact with the world. Yet, their unique innovations also present a panoply of challenges for communities and states. Surprisingly, federal laws are chief among those challenges despite the fact that... View Details
Keywords: Marketplaces; Peer To Peer; Sharing Economy; Decentralized; Regulation; Preemption; Markets; Internet; Government Legislation; Laws and Statutes; United States
Edelman, Benjamin, and Abbey Stemler. "From the Digital to the Physical: Federal Limitations on Regulating Online Marketplaces." Harvard Journal on Legislation 56, no. 1 (Winter 2019): 141–197.
- 08 Feb 2022
- Research & Ideas
Silos That Work: How the Pandemic Changed the Way We Collaborate
organizations. The authors saw an increase in turnover within communities, meaning silos were less stable after employees began working more regularly from home. “The observed changes suggest that serendipitous, in-person interactions... View Details
Keywords: by Jay Fitzgerald