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    • Faculty Publications  (109)

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    • All HBS Web  (1,222)
      • Faculty Publications  (109)

      Interactive CommunicationRemove Interactive Communication →

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      • winter 2009
      • Journal Article

      Interactivity's Unanticipated Consequences for Markets and Marketing

      By: John A. Deighton and Leora Kornfeld
      The digital interactive transformation in marketing is not unfolding, as some thought it would, on the model of direct marketing. That model anticipated that marketing, empowered by digital media using rich profiling data, would intrude ever more deeply and more... View Details
      Keywords: Communication Intention and Meaning; Interactive Communication; Marketing Communications; Consumer Behavior; Social and Collaborative Networks; Online Technology
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      Deighton, John A., and Leora Kornfeld. "Interactivity's Unanticipated Consequences for Markets and Marketing." Journal of Interactive Marketing 23, no. 1 (winter 2009): 2–12. (First Runner-up and Winner of an Honorable Mention for the Best Paper published in the Journal of Interactive Marketing in 2009.)
      • 2007
      • Working Paper

      Incompatible Assumptions: Barriers to Producing Multidisciplinary Knowledge in Communities of Scholarship

      By: Corinne Bendersky and Kathleen L. McGinn
      Co-locating knowledge workers from different disciplines may be a necessary but insufficient step to generating multidisciplinary knowledge. We explore the role of assumptions underlying knowledge creation within the field of organizational studies, and investigate how... View Details
      Keywords: Knowledge Management; Knowledge Sharing; Business Processes; Groups and Teams
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      Bendersky, Corinne, and Kathleen L. McGinn. "Incompatible Assumptions: Barriers to Producing Multidisciplinary Knowledge in Communities of Scholarship." Harvard Business School Working Paper, No. 08-044, December 2007.
      • 2007
      • Working Paper

      Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers

      By: John A. Deighton and Leora Kornfeld
      The digital interactive transformation in marketing is not unfolding, as many thought it would, on the model of direct marketing. That model anticipated that digital media using rich profiling data would intrude marketing messaging more deeply and more precisely into... View Details
      Keywords: Communication Intention and Meaning; Interactive Communication; Marketing Communications; Consumer Behavior; Social and Collaborative Networks; Internet and the Web
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      Deighton, John A., and Leora Kornfeld. "Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers." Harvard Business School Working Paper, No. 08-017, September 2007.
      • 3 Aug 2007 - 8 Aug 2007
      • Conference Presentation

      Virtual Team Learning: Reflecting and Acting, Alone or With Others

      By: Lynda M. Applegate and Deborah Soule
      Keywords: Groups and Teams; Learning; Interactive Communication
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      Applegate, Lynda M., and Deborah Soule. "Virtual Team Learning: Reflecting and Acting, Alone or With Others." Paper presented at the Academy of Management Annual Meeting, Philadelphia, PA, August 03–08, 2007.
      • 2007
      • Chapter

      Disrupting Gender, Revising Leadership

      By: D. E. Meyerson, R. Ely and Laura Wernick
      In this chapter, we present a case study of men on two off-shore oil platforms—a workplace that has traditionally rewarded men for their masculine displays of bravado and their interactions centered on proving masculinity—in which such displays and interactions were... View Details
      Keywords: Organizational Change and Adaptation; Safety; Leadership; Interpersonal Communication; Practice; Gender; Business Processes; Energy Industry
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      Meyerson, D. E., R. Ely, and Laura Wernick. "Disrupting Gender, Revising Leadership." In Women and Leadership: The State of Play and Strategies for Change, edited by D. Rhode and B. Kellerman. Warren Bennis book. Jossey-Bass, 2007.
      • 2005
      • Book

      The Broadband Explosion: Leading Thinkers on the Promise of a Truly Interactive World

      By: Robert D. Austin and Stephen P. Bradley
      Keywords: Information Technology; Leadership; Cognition and Thinking; Interactive Communication
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      Austin, Robert D. and Stephen P. Bradley, eds. The Broadband Explosion: Leading Thinkers on the Promise of a Truly Interactive World. Boston: Harvard Business School Press, 2005.
      • February 2003 (Revised September 2009)
      • Background Note

      Nonverbal Communication in Negotiation

      By: Michael A. Wheeler and Dana Nelson
      This case distills the practical implications of current research on nonverbal communication. The first section sketches different kinds of nonverbal behavior: facial expressions, eye movements, physical gestures, paraverbal cues, posture, and "personal space." The... View Details
      Keywords: Nonverbal Communication; Negotiation Participants; Situation or Environment; Behavior; Power and Influence
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      Wheeler, Michael A., and Dana Nelson. "Nonverbal Communication in Negotiation." Harvard Business School Background Note 903-081, February 2003. (Revised September 2009.)
      • July 2002
      • Supplement

      Discount & Hawkins Openings: Video Highlights

      By: Michael A. Wheeler
      This case shows the interactions between two quite different pairs of negotiators, both engaged in working through the final leasing clause between a mall developer and its anchor tenant. It highlights the importance of openings to frame and shape the entire course of... View Details
      Keywords: Interpersonal Communication; Negotiation; Leasing; Renting or Rental; Competition
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      Wheeler, Michael A. "Discount & Hawkins Openings: Video Highlights." Harvard Business School Video Supplement 903-801, July 2002.
      • June 2002
      • Background Note

      Complexity Theory and Negotiation

      By: Michael A. Wheeler and Gillian Morris
      This case highlights an application of current thoughts in complexity science to negotiation theory. It emphasizes a provocative approach that questions much of traditional negotiation research thus far. The case explains the roots of complexity science and some broad... View Details
      Keywords: Complexity; Negotiation Tactics; Outcome or Result; Interpersonal Communication
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      Wheeler, Michael A., and Gillian Morris. "Complexity Theory and Negotiation." Harvard Business School Background Note 902-230, June 2002.
      • September 2001 (Revised October 2018)
      • Case

      DIENA

      By: Robert Simons and Indra Reinbergs
      Requires students to draw a new organization structure diagram for a rapidly evolving business. A/S DIENA is a newspaper publisher founded during Latvia's 1990/91 struggle for independence from the USSR with a clear social mission to support democracy. With the help of... View Details
      Keywords: Employee Ownership; Organizational Design; Marketing Strategy; Managerial Roles; Growth and Development; Economic Systems; Publishing Industry; Journalism and News Industry; Latvia
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      Simons, Robert, and Indra Reinbergs. "DIENA." Harvard Business School Case 102-001, September 2001. (Revised October 2018.)
      • October 2000 (Revised May 2001)
      • Case

      Editora Abril S.A.

      By: Michael Y. Yoshino and Perry Fagan
      Brazil's media conglomerate Editora Abril S.A. is Latin America's largest publishing and printing company; it publishes books, and comic books, videos, maps, travel guides, music, and textbooks. It also owns Brazil's largest database marketing company, its... View Details
      Keywords: Business Conglomerates; Investment; Growth and Development Strategy; Marketing Communications; Market Design; Media; Service Delivery; Private Ownership; Expansion; Web Sites; Publishing Industry; Service Industry; Brazil
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      Yoshino, Michael Y., and Perry Fagan. "Editora Abril S.A." Harvard Business School Case 301-062, October 2000. (Revised May 2001.)
      • August 2000
      • Case

      Project ACHIEVE - January 2000

      By: H. Kent Bowen and Elizabeth Kind
      Education services target public schools to assist the school with technology and services that will improve their communication with students, parents, and the community. There is also the goal of increasing scores of measured learning. How does a small company do... View Details
      Keywords: Information Technology; Service Delivery; Learning; Interactive Communication; Measurement and Metrics; Performance Consistency; Business and Community Relations; Expansion; Technology Adoption; Education Industry
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      Bowen, H. Kent, and Elizabeth Kind. "Project ACHIEVE - January 2000." Harvard Business School Case 601-044, August 2000.
      • December 1999
      • Article

      The Effects of Physical Distance and Response Latency on Persuasion in Computer-mediated Communication and Human-computer Interaction

      By: Youngme Moon
      Keywords: Information Technology; Communication
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      Moon, Youngme. "The Effects of Physical Distance and Response Latency on Persuasion in Computer-mediated Communication and Human-computer Interaction." Journal of Experimental Psychology: Applied 5, no. 4 (December 1999): 379–392.
      • October 1999
      • Case

      CIBC Corporate and Investment Banking (B): 1992-1997

      By: Joseph L. Bower and Michael Raynor
      From 1992 to 1997, CIBC CEO Al Flood and head of investment banking John Hunkin integrate the struggling investment bank, Wood Gundy, with CIBC's corporate bank. The impact and interaction of organization design, compensation schemes, and communication initiatives are... View Details
      Keywords: Investment Banking; Banks and Banking; Mergers and Acquisitions; Organizational Design; Business Plan; Communication; Banking Industry
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      Bower, Joseph L., and Michael Raynor. "CIBC Corporate and Investment Banking (B): 1992-1997." Harvard Business School Case 300-042, October 1999.
      • September 1999
      • Case

      CIBC Corporate and Investment Banking (B): 1992-1997 (Condensed)

      By: Joseph L. Bower and Michael Raynor
      From 1992 to 1997, CIBC CEO Al Flood and head of investment banking John Hunkin integrate the struggling investment bank Wood Gundy with CIBC's corporate bank. The impact and interaction of organization design, compensation schemes, and communication initiatives are... View Details
      Keywords: Investment Banking; Banks and Banking; Mergers and Acquisitions; Organizational Design; Business Plan; Communication; Banking Industry
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      Bower, Joseph L., and Michael Raynor. "CIBC Corporate and Investment Banking (B): 1992-1997 (Condensed)." Harvard Business School Case 300-003, September 1999.
      • May 1996 (Revised August 2001)
      • Case

      Timberland and Community Involvement

      By: James E. Austin and Jaan Elias
      The Timberland Co., a manufacturer and retailer of footwear, outdoor apparel, and accessories, committed itself to instituting and communicating a core set of values to its employees, stockholders, and consumers. The system of beliefs emphasized community service.... View Details
      Keywords: Ethics; Values and Beliefs; Business and Community Relations; Social Enterprise; Corporate Strategy; Apparel and Accessories Industry
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      Austin, James E., and Jaan Elias. "Timberland and Community Involvement." Harvard Business School Case 796-156, May 1996. (Revised August 2001.)
      • October 1994 (Revised November 1994)
      • Case

      British Airways: Using Information Systems to Better Serve the Customer

      By: W. Earl Sasser and Norman Klein
      Explores the uses of scanning technology, interactive software, and powerful data bases to assist customer relations representatives in resolving customer complaints. Competitive alliances in international markets are noted, but the focus is on the evolving commitment... View Details
      Keywords: Debates; Customer Focus and Relationships; Globalized Markets and Industries; Service Delivery; Alliances; Information Technology; Aerospace Industry
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      Sasser, W. Earl, and Norman Klein. "British Airways: Using Information Systems to Better Serve the Customer." Harvard Business School Case 395-065, October 1994. (Revised November 1994.)
      • October 1993
      • Article

      Developer-user Interaction and User Satisfaction in Internal Technology Transfer

      By: D. A. Leonard-Barton and D. Sinha
      Keywords: Relationships; Information Technology; Communication; Customer Satisfaction
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      Leonard-Barton, D. A., and D. Sinha. "Developer-user Interaction and User Satisfaction in Internal Technology Transfer." Academy of Management Journal 36, no. 5 (October 1993): 1125–1139.
      • April 1993 (Revised May 1994)
      • Case

      Prodigy Services Company (A)

      By: Lynn S. Paine
      Top executives of Prodigy Services Co. must decide how to respond when publicly accused of allowing anti-Semitic messages to be posted on the electronic bulletin boards of the company's interactive computer service. Can they defend free expression while at the same... View Details
      Keywords: Ethics; Values and Beliefs; Communication Intention and Meaning; Information Technology; Decision Making; Law; Management Teams; Information Technology Industry
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      Paine, Lynn S. "Prodigy Services Company (A)." Harvard Business School Case 393-126, April 1993. (Revised May 1994.)
      • March 1991 (Revised July 1993)
      • Case

      Kyocera Corp.

      By: John P. Kotter
      Examines the three factors critical to this company's remarkable success in the high tech field. The first factor is the founder, Dr. Inamori's powerful leadership. The second is the strong corporate culture or philosophy of the firm. The third element in Kyocera's... View Details
      Keywords: Customer Relationship Management; Information Infrastructure; Leadership Style; Management Systems; Management Style; Organizational Culture; Practice; Profit; Planning; Technology Industry; Electronics Industry
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      Kotter, John P. "Kyocera Corp." Harvard Business School Case 491-078, March 1991. (Revised July 1993.)
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