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  • All HBS Web  (159)
    • News  (19)
    • Research  (126)
    • Events  (1)
  • Faculty Publications  (71)

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  • All HBS Web  (159)
    • News  (19)
    • Research  (126)
    • Events  (1)
  • Faculty Publications  (71)
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  • 02 Apr 2001
  • Research & Ideas

Not All M&As Are Alike—and That Matters

resources-processes-values framework. Resources refer to tangible and intangible assets, processes deal with activities that turn resources into goods and services, and values underpin decisions employees make and how they make them. (See... View Details
Keywords: by Joseph L. Bower
  • 25 Aug 2003
  • Research & Ideas

Why IT Does Matter

economics of conducting business will likewise continue to improve—providing opportunities for businesses to expand the customer value proposition by providing more intangible information-based services. For example, the automobile value... View Details
Keywords: by F. Warren McFarlan & Richard L. Nolan
  • 14 Jul 2020
  • Research & Ideas

Restarting Under Uncertainty: Managerial Experiences from Around the World

on intangible capabilities, such as the ability to assess the value of the knowledge and skills that are already present within the firm and in some instances within its broader ecosystem; to rapidly understand how to redeploy them in new... View Details
Keywords: by Raffaella Sadun, Andrea Bertoni, Alexia Delfino, Giovanni Fassio, and Mariapaola Testa
  • 07 Mar 2007
  • Research & Ideas

How Do You Value a “Free” Customer?

about this area. I am currently working on understanding and modeling complex network structures such as those of MySpace. Here the issue that we are grappling with is the tangible and intangible value of customers. In other words,... View Details
Keywords: by Sarah Jane Gilbert; Web Services
  • 25 Feb 2008
  • Sharpening Your Skills

Sharpening Your Skills: Starting a Business

and know who! How Can A Resource-challenged Start-up Grow? How Can Start-Ups Grow? For new ventures a lack of resources makes growth difficult to come by—just ask those nine out of ten fledgling firms that fail. Professor Mukti Khaire says the key may be in acquiring... View Details
  • 06 Dec 2021
  • Research & Ideas

The Popular Stock Metric That Can Lead Investors Astray

investors identify value stocks,” Wang says. Why the metric isn’t working One reason the metric became less reliable over time? The transition to a knowledge-based economy, the researchers say. Corporate investments in intangible... View Details
Keywords: by Rachel Layne
  • 02 Feb 2004
  • Research & Ideas

Mapping Your Corporate Strategy

Since the 1990s, the Balanced Scorecard system has cut a path in business as a more rigorous way to measure performance by quantifying what had been considered intangible assets, such as human capital, information, and culture. The system... View Details
Keywords: by Martha Lagace
  • 16 Jun 2003
  • Research & Ideas

Peeling Back the Global Brand

elements from the real, tangible, and functional to the virtual, intangible, emotional, and unspecific. Henkel decided to tweak the conventional wisdom that a brand "is some sort of holistic entity" that had to consistently blend various product attributes... View Details
Keywords: by Martha Lagace; Consumer Products; Retail
  • 30 Aug 2004
  • Research & Ideas

Mapping Your Board’s Effectiveness

accountabilities. This provides a mechanism for the board to set objectives and subsequently review its performance. The Balanced Scorecard strategy map provides a framework to illustrate how strategy links intangible assets and... View Details
Keywords: by Robert S. Kaplan
  • 25 Jul 2011
  • Research & Ideas

How Disruptive Innovation is Remaking the University

unmarketable yet invaluable intangibles such as social tolerance, personal responsibility, and respect for the rule of law. Each is a unique community of scholars in which lives as well as minds are molded. Pure profit-based competition... View Details
Keywords: by Clayton M. Christensen & Henry J. Eyring; Education
  • 31 Mar 2009
  • First Look

First Look: March 31, 2009

performance measurement in companies whose intangible assets played a central role in value creation. Our interest in measurement for driving performance improvements arose from a belief articulated more than a century earlier by a... View Details
Keywords: Martha Lagace
  • 24 Mar 2014
  • Research & Ideas

The Surprising Link Between Language and Corporate Responsibility

executive said to me, 'I'm willing to accept a long time horizon, but if it's not going to have a positive influence eventually, I'm not going to do it." Building A Study To determine a company's CSR performance, the researchers relied on rankings of 1,500 companies... View Details
Keywords: by Michael Blanding
  • 23 Dec 2002
  • Research & Ideas

Partnering and the Balanced Scorecard

improvements in performance.3 We created the Balanced Scorecard because financial measurements had become insufficient for contemporary organizations. Strategies for creating value had shifted from managing tangible assets to knowledge-based strategies that created and... View Details
Keywords: by Robert S. Kaplan & David P. Norton
  • 03 Mar 2008
  • First Look

First Look: March 4, 2008

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=708429 MINI USA: Finding a New Advertising Agency (A) Harvard Business School Case 508-041 Selling an intangible like advertising services is a difficult task. The first step... View Details
Keywords: Martha Lagace
  • 07 Dec 1999
  • Research & Ideas

Henry Heinz and Brand Creation in the Late Nineteenth Century

to be made to appreciate the intangible aspects of a good—the associations and expectations that they attached to it. Heinz knew from selling bottled horseradish that men and women would not buy a completely new product, especially a good... View Details
Keywords: by Nancy F. Koehn
  • 23 Jul 2018
  • Research & Ideas

The Open Office Revolution Has Gone Too Far

offices because so many of us work in them, and we have very strong opinions about them. They were all the rage in the late 20th century, and academic attention in them followed suit. But most of those studies were based on survey data (self-reported, by definition)... View Details
Keywords: Re: Ethan S. Bernstein
  • 01 Sep 2009
  • First Look

First Look: September 1

prices in liquid secondary markets, but caution against expanding fair values to areas such as intangibles where they could be used opportunistically. We conclude that rather than converging U.S. GAAP with IFRS, competition between the... View Details
Keywords: Martha Lagace
  • 02 Apr 2010
  • What Do You Think?

Why Are Fewer and Fewer U.S. Employees Satisfied With Their Jobs?

focus on employees and more on business and profitability." Phil Clark posited that knowledge work that deals with intangible results and hard-to-pinpoint accomplishments "just isn't as satisfying" as work used to be. John... View Details
Keywords: by Jim Heskett
  • 27 Feb 2007
  • First Look

First Look: February 27, 2007

dearly for the intangible aspects of the product, which the firm works very hard to keep integrated with the physical product. Deals with a range of issues confronting creative economy companies, such as how to produce products with very... View Details
Keywords: Martha Lagace
  • 22 Jul 2014
  • First Look

First Look: July 22

Proceedings Crime and Punishment: The Reputational Consequences of Withdrawals from Venture Capital Syndicates By: Zhelyazkov, Pavel Ivanov, and Ranjay Gulati Abstract—Traditional research has long treated reputation as an egocentric attribute, typically described as... View Details
Keywords: Sean Silverthorne
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