Inside Sales Model - Publications - Faculty & Research

April 6, 2023
Article

A New NFT Launch Strategy: The Wave Mint

By: Scott Duke Kominers and 1337 Skulls Sers

In an NFT project, the mint—the process by which tokens are initially allocated—largely determines who your community is and how they and the broader market view the project going forward. In this piece, we review a new minting strategy recently introduced by 1337... View Details

Keywords: NFTs; Mechanism Design; Sales Management; Sales Model; Crypto Economy; Non-fungible Tokens; Networks; Product Launch; Auctions; Market Design

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12 Nov 2024
HBS Case

Inside One Startup's Journey to Break Down Hiring (and Funding) Barriers

wrong. So really cracking that narrative.” Stretch the timeline for success. Many venture capital models plan on a five- to seven-year timeline to succeed or fail. But purpose-built companies might need longer. “You want a founder who... View Details

Keywords: by Avery Forman; Employment

1998
Article

Looking Inside the Fishbowl of Creativity: Verbal and Behavioral Predictors of Creative Performance

By: J. Ruscio, D. M. Whitney and T. M. Amabile

This study set out to identify specific task behaviors that predict observable product creativity in three domains and to identify which of those behaviors mediate the well-established link between intrinsic motivation and creativity. One-hundred fifty-one... View Details

Keywords: Creativity; Cognition and Thinking; Behavior

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25 Sep 2015
Working Paper Summaries

Invest in Information or Wing It? A Model of Dynamic Pricing with Seller Learning

Keywords: by Huang Guofang, Hong Luo & Jing Xia; Auto

March 2007
Article

Authority, Risk, and Performance Incentives: Evidence from Division Manager Positions inside Firms

By: Julie Wulf

I show that performance incentives vary by decision-making authority of division managers. For division managers with broader authority, i.e., those designated as corporate officers, both the sensitivity of pay to global performance measures and the relative importance... View Details

Keywords: Motivation and Incentives; Performance; Risk and Uncertainty; Business Model; Globalization; Measurement and Metrics; Status and Position; Forecasting and Prediction; Business Divisions

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February 1991
Article

Stochastic Models of Interpurchase Time with Time-Dependent Covariates

By: Sunil Gupta

Keywords: Theory; Sales

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Article

Do the Right Firms Survive Bankruptcy?

By: Samuel Antill

In U.S. Chapter 11 bankruptcy cases, firms are either reorganized, acquired, or liquidated. I show that decisions to liquidate often reduce creditor recovery, costing creditors billions of dollars every year. I exploit the within-district random assignment of... View Details

Keywords: Bankruptcy; Bankruptcy Reorganization; Recovery Rate; Structural Estimation; Roy Model; 363 Sales; Insolvency and Bankruptcy; Governing Rules, Regulations, and Reforms

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June 2013 (Revised August 2017)
Case

Coupa

By: Michael Roberts and William Sahlman

The case describes the growth of Coupa, a software as a service platform for procurement / expense management. The issues in the case are around how fast to grow and how to finance that growth. The case includes a detailed financial model that will help students... View Details

Keywords: Managing Growth; Sales Force Management; Growth Management; Entrepreneurship; Salesforce Management

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01 Jun 2020
What Do You Think?

Will Challenged Amazon Tweak Its Retail Model Post-Pandemic?

competitive challenges to Amazon in ways unimagined before the pandemic. While Amazon’s sales increased during the early months of the COVID-19 scare, by mid-April its share of online spending had fallen from 42 percent (imagine that for... View Details

Keywords: by James Heskett; Retail

Article

How to Shift from Selling Products to Selling Services

By: Doug J. Chung

Only a few years ago, most software companies sold seat licenses for their products, charging customers on the basis of head count. But today, software is typically provided using cloud-based software-as-a-service (SaaS) models that charge customers fees for... View Details

Keywords: SaaS Business Models; Sales; Management; Business Model; Salesforce Management; Applications and Software; Customer Relationship Management

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Research Summary

Overview

Dr. Burch’s research focuses on capitalism, work, and gender in the twentieth-century United States. Her work reinterprets the history of direct selling by placing it at the center, rather than on the margins, of narratives about advanced capitalism. Examining the... View Details

Keywords: Business History; Political Economy; Labor History; Gender; Marketing; Sales Force Management; Direct Sales; United States

21 May 2024
Blog Post

IFC India: From Trash to Treasure: Inside a Waste Management Site in Mumbai

amounts of recyclable plastic available in that huge stockpile is an operational marathon (1). Dalmia is doing this with a hub and spoke model, consisting of centralized sorting facilities (hubs) connected to various recycling facilities (spokes) that manage the... View Details

20 Aug 2024
Interview

Angel City Football Club: A New Business Model for Women’s Sports

By: Jeffrey F. Rayport, Brian Kenny and Nicole Tempest Keller

Angel City Football Club (ACFC) was founded in 2020 by venture capitalist Kara Nortman, entrepreneur Julie Uhrman, and actor and activist Natalie Portman. As outsiders to professional sports, the all-female founding team had rewritten the playbook for how to build a... View Details

Keywords: Brands and Branding; Gender; Franchise Ownership; Business Model; Sports Industry

Citation

25 Apr 2023
Op-Ed

How SHEIN and Temu Conquered Fast Fashion—and Forged a New Business Model

methods. “The success of Amazon, Shopify, and social commerce sites such as Instagram convinced consumers to move much of their purchasing power online. ” That the model was born in China is not surprising because China has long had the... View Details

Keywords: by John Deighton; Fashion; Retail; Consumer Products

Web

Field Course: Go to Market Sales Playbook Field Study - Course Catalog

company’s product. Too often, students graduate from HBS, raise capital and then investigate how to sell their company’s product or service. In this course, students are expected to experiment with different sales View Details

1999
Article

The "Shopping Basket": A Model for Multi-Category Purchase Incidence Decision

By: Puneet Manchanda, Asim Ansari and Sunil Gupta

Keywords: Decision Making; Sales

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20 Aug 2024
Cold Call Podcast

Angel City Football Club: A New Business Model for Women’s Sports

Keywords: Re: Jeffrey F. Rayport; Sports; Entertainment & Recreation

November 2016 (Revised October 2018)
Case

Formlabs: Selling a New 3D Printer

By: Frank V. Cespedes, Olivia Hull and Amram Migdal

Headquartered in Somerville, Massachusetts, Formlabs manufactures 3D printers used to print everything from prototypes and models to jewelry, dental, and sculpture molds. As Formlabs prepares to ship its latest model, the Form 2, Head of Customer Development and... View Details