Publications

Fast Answer

Sustainability in Construction Industry

information for industry practitioners and academia including best practices Construction Industry Institute Knowledge Base Smart Cities World Back to Baker... View Details

June 2019 (Revised September 2024)
Case

Parrot: Navigating the Nascent Drone Industry

By: Rory M. McDonald, Emilie Billaud and Vincent Dessain

In 2018, Henri Seydoux, CEO and Founder of Parrot, believed that his company was at an inflection point in its history. Parrot had been a European leader in consumer electronics since the 1990s, first developing Bluetooth kits for cars before moving on to electronic... View Details

Keywords: Forecasting and Prediction; Disruption; Entrepreneurship; Corporate Strategy; Technological Innovation; Leading Change; Competitive Advantage; Information Technology; Competitive Strategy; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Europe; France; Paris

2021
Working Paper

Corporate Environmental Impact: Measurement, Data and Information

By: David Freiberg, DG Park, George Serafeim and T. Robert Zochowski

As an organization’s environmental impact has become a central societal consideration, thereby affecting industry and organizational competitiveness, interest in measuring and analyzing environmental impact has increased. We develop a methodology to derive comparable... View Details

Keywords: Environment; Impact; Measurement; Environmental Ratings; Corporate Valuation; Financial Materiality; Sustainability; Environmental Impact; Environmental Strategy; Impact-Weighted Accounts; IWAI; Environmental Sustainability; Corporate Social Responsibility and Impact; Measurement and Metrics; Valuation

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July 1986 (Revised August 1986)
Case

Frito-Lay, Inc.: Funding for Information Systems

Frito-Lay, Inc., a large snack foods company, has adopted a new method for allocating information systems resources. The method and its rationale are described in detail, along with user reactions. The new scheme is simple, but is it an improvement? Will it be... View Details

Keywords: Resource Allocation; Information Technology; Manufacturing Industry; Manufacturing Industry

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18 Jun 2024
Research & Ideas

Industrial Decarbonization: Confronting the Hard Challenges of Cement

Cities like Cairo; Chongqing, China; Delhi; and Kinshasa, Congo are experiencing population explosions accompanied by unprecedented demand for homes, offices, factories, and infrastructure. In the United States, the Biden Administration’s policy-driven infrastructure... View Details

Keywords: by by Janelle Conaway; Green Technology; Energy; Industrial Products; Manufacturing

May 1995 (Revised March 1996)
Case

ToyWorld, Inc.: Information Technology Planning

By: Lynda M. Applegate

ToyWorld, a fast growing retailer, was revitalizing its information technology (IT) infrastructure and called in AT&T to help plan for the future. Five strategic alternatives for use of information and communications technology were identified through value chain... View Details

Keywords: Strategic Planning; Information Technology; Growth and Development; Expansion; Partners and Partnerships; Retail Industry

October 2024 (Revised October 2024)
Case

Parexel: Scaling Up and Industry Dynamics

By: Regina E. Herzlinger and Ben Creo

Through the lens of biopharmaceutical contract research organization (CRO) PAREXEL, this case traces the evolution of the firm as it reinvents itself in response to the transformation of the CRO sector from a small, secondary cluster of firms into a major player with... View Details

Keywords: Research; Innovation and Invention; Business Model; Transformation; Globalization; Information Technology; Competitive Advantage; Pharmaceutical Industry

07 Dec 2015
Research & Ideas

Why Immigrant Workers Cluster in Particular Industries

cross-referenced this information with employment data for the largest industry clusters within each ethnic group—for example, grocery stores for Yemenis, gas stations for Punjabis, and taxicabs for... View Details

Keywords: by Michael Blanding; Transportation; Beauty & Cosmetics; Retail

September 2006
Case

IR at BP: Investor Relations and Information Reconnaissance

By: Gregory S. Miller, Daniela Beyersdorfer and Anders Sjoman

BP's IR director has begun a program to use information regarding external views of BP and the industry as part of the firm's planning and operational activities. This information is generated as a portion of their award winning investor relations program, and had... View Details

Keywords: Knowledge Use and Leverage; Operations; Information Management; Business and Shareholder Relations; Planning

Fast Answer

India - Industry specific research

style="color:blue; text-decoration:underline">Manufacturers Association for Information Technology Association for the Indian IT, Communications Technology and electronics hardware manufacturing industries, the site includes View Details

June 2010
Article

What Causes Industry Agglomeration? Evidence from Coagglomeration Patterns

By: Glenn Ellison, Edward Glaeser and William R. Kerr

Why do firms cluster near one another? We test Marshall's theories of industrial agglomeration by examining which industries locate near one another, or coagglomerate. We construct pairwise coagglomeration indices for US manufacturing industries from the Economic... View Details

Keywords: Production; Economics; Industry Clusters; Analytics and Data Science; Labor; Theory; Goods and Commodities; United States; United Kingdom

Research Summary

Personal Data in Marketing

By: John A. Deighton

Between 10% and 20% of all marketing activity in the United States, and a smaller proportion internationally, relies on data about individuals, whether personally identifying or pseudonomized. These data flow across a system of established and emerging firms operating... View Details

Keywords: Data; Personal Data; Information Technology; Industry Structure; Marketing

September 2024 (Revised March 2025)
Case

Epic: The Future of Health Information Technology

By: Regina E. Herzlinger and Brian L. Walker

How should the founder and leadership team of a health IT company with more than 45 years of market leadership prepare for the future, while navigating founder transitions and industry changes? Founded by Judy Faulkner in the late 1970s, Epic pioneered electronic... View Details

Keywords: Technological Innovation; Entrepreneurship; Health Care and Treatment; Private Ownership; Customer Focus and Relationships; Information Management; Organizational Change and Adaptation; Business Strategy; Competition; Health Industry; Health Industry; Health Industry

24 Jul 2006
Research & Ideas

How Kayak Users Built a New Industry

and the sport of rodeo kayaking quickly emerged from the rapids. Harvard Business School professor Carliss Baldwin and her colleagues Christoph Hienerth and Eric von Hippel were drawn to the sport as well, but not to get their feet wet. Instead, they realized that both... View Details

Keywords: by Sean Silverthorne; Entertainment & Recreation

Article

The Information Technology Ecosystem: Structure, Health, and Performance

By: Marco Iansiti and Gregory L. Richards

A number of modern industries are organized as complex networks of firms whose integrated efforts are necessary to deliver value to end customers. The complexity of these networks, or business ecosystems, and the associated interdependencies among firms, make... View Details

Keywords: Business Ventures; Networks; Value; Customers; Performance Productivity; Product; Applications and Software; Innovation and Invention; Competition; Business Model; Information Infrastructure; Information Technology Industry

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April 2005 (Revised November 2005)
Case

Information Technology at COSCO

By: F. Warren McFarlan, Guoqing Chen and David Lane

Describes the current status of IT applications at the second largest container shipping company in the world: China-based COSCO. Describes the challenges the company has faced in dealing with its development and shows a series of organizational and application... View Details

Keywords: Information Technology; Organizational Change and Adaptation; Problems and Challenges; Shipping Industry; China

05 Jul 2006
Working Paper Summaries

Information Technology Ecosystem Health and Performance

Keywords: by Marco Iansiti & Gregory L. Richards; Technology

March 27, 2017
Article

How the Water Industry Learned to Embrace Data

By: Frank V. Cespedes and Amir Peleg

Most current talk about “big data” seems to assume the disintermediation or replacement of physical assets by digital technologies. But a bigger and more impactful trend is the use of online tools to improve physical asset utilization in many traditional off-line... View Details

Keywords: Information Technology; Analytics and Data Science; Organizational Change and Adaptation; Utilities Industry

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September 2013 (Revised October 2016)
Background Note

A Note on Healthcare IT and Applications to the Healthcare Industry

By: Robert F. Higgins and Diana Maichin

This note provides an overview of three key healthcare IT areas: electronic medical records and electronic health records, revenue cycle management, and telemedicine. This note also contains a glossary of key terms and acronyms in this space as well as exhibits... View Details

Keywords: Health Care; Health Care Industry; Healthcare IT; Healthcare; Healthcare Technology; Healthcare Ventures; Electronic Medical Records; Electronic Health Records; Revenue Cycle Management; Telemedicine; Health; Health Care and Treatment; Information Technology; Information Management; Information Technology Industry; Information Technology Industry; United States