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  • 17 Dec 2013
  • First Look

First Look: December 17

increasingly tied to the sway of private financial interests, and how postwar administrations finally extricated the U.S. from economic interventionism, even though the government had the will and power to continue. Maurer examines the ways that American investors... View Details
Keywords: Carmen Nobel
  • 08 May 2012
  • First Look

First Look: May 8

the components of creativity and how they influence the creative process, describing modifications to the theory over time. Then, after comparing the componential theory to other creativity theories, the article describes this theory's... View Details
Keywords: Carmen Nobel
  • 05 Feb 2013
  • First Look

First Look: Feb. 5

  PublicationsIn Search of the Self at Work: Young Adults' Experiences of a Dual Identity Organization Authors:Anteby, Michel, and Amy Wrzesniewski Publication:Research in Sociology of Work Abstract Purpose: Multiple forces that shape the identities of adolescents and... View Details
Keywords: Sean Silverthorne
  • 19 Oct 2010
  • First Look

First Look: October 19, 2010

give more, that giving indeed causes increased happiness, and that these two relationships may operate in a circular fashion. Second, we consider whether advertising these benefits of charitable giving—asking people to give in order to be... View Details
Keywords: Sean Silverthorne
  • 13 Oct 2010
  • First Look

First Look: October 13, 2010

Publication:Strategic Management Journal (in press) Abstract This paper investigates how contract structure influences inter-firm dispute resolution processes and outcomes by examining a unique dataset consisting of over 150,000 pages of... View Details
Keywords: Sean Silverthorne
  • 12 Mar 2013
  • First Look

First Look: March 12

even after controlling for the focal district-industry's conditions. The core patterns hold when using local industrial conditions in 1994 to instrument for incumbent conditions in 2000-2005. The results highlight that the traits of business owners in incumbent... View Details
Keywords: Sean Silverthorne
  • 01 Oct 2013
  • First Look

First Look: October 1

legislators in India influences development outcomes, both for citizens of their religious group and for the population as a whole. Using an instrumental variables approach derived from a regression discontinuity, we find that increasing... View Details
Keywords: Sean Silverthorne
  • 24 Apr 2018
  • First Look

First Look at New Research and Ideas, April 24, 2018

create value for the firm through their social interactions, such as the duration of social influence, reduction in acquisition costs, segmentation implications, relevance for influencer marketing programs, and connection to firm-level... View Details
Keywords: Sean Silverthorne
  • 19 Apr 2010
  • Research & Ideas

The History of Beauty

dedicated to environmental sustainability with a broad social vision. Q: How much does the industry influence our notions of beauty, and how much do accepted or popular notions of beauty influence product... View Details
Keywords: by Sean Silverthorne; Beauty & Cosmetics
  • 23 Apr 2013
  • First Look

First Look: April 23

suggests that this model-which tolerates moral complexity-is perhaps one of the few that can adapt and endure over time. Manufacturing Morals is a perceptive must-read for anyone looking for insight into the moral decision making of today's business leaders and those... View Details
Keywords: Sean Silverthorne
  • 22 Jun 2010
  • First Look

First Look: June 22

  PublicationsPathologies of Online Display Advertising Marketplaces Author:Benjamin Edelman Publication:ACM Sigecom Exchanges, June 2010 Abstract Much has been written about online search advertising, where Google enjoys 90% plus market... View Details
Keywords: Martha Lagace
  • 10 Nov 2015
  • First Look

November 10, 2015

confirm that analysts' valuations reflect both state-contingent risk assessments and non-fundamental factors. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50060 forthcoming International Journal of Research in Marketing Do Display Ads View Details
Keywords: Sean Silverthorne
  • 27 Nov 2019
  • Sharpening Your Skills

Secrets for Creating a Long-Lasting Brand

built from the ground up and rebuilt again when the competitive landscape shifts. A Good Place to Start Super Bowl Ads Sell Products, but Do They Sell Brands?Super Bowl advertising is increasingly about using storytelling to sell... View Details
Keywords: by Sean Silverthorne; Retail
  • 15 Nov 2022
  • Op-Ed

Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)

the internet. We wrote a series of Harvard Business School case studies between 2009 and 2011 exploring viral videos—United Breaks Guitars, the JK Wedding Dance, and how Ford used influencers to launch the Fiesta car. What struck us right... View Details
Keywords: by John Deighton and Leora Kornfeld
  • 09 Mar 2010
  • First Look

First Look: March 9

of Central America does more than just advance our understanding of the national and global consequences of the Panama Canal and the imperialist motives and influences of the United States. In an age where everyone is looking for new... View Details
Keywords: Martha Lagace
  • 25 Jun 2007
  • Research & Ideas

HBS Cases: Beauty Entrepreneur Madam Walker

steeped in their church communities. As a black woman, no matter how wealthy she was, she would not have been welcome or even allowed in any respectable hotel. Her church connections also formed the basis of her agent network and helped build word-of-mouth View Details
Keywords: by Martha Lagace; Beauty & Cosmetics
  • 26 Feb 2013
  • First Look

First Look: Feb. 26

award program decreased plant productivity by 1.4%, and that positive effects from awards are accompanied by more complex employee responses that limit program effectiveness. Download the paper: http://ssrn.com/abstract=2215922 Do Display Ads View Details
Keywords: Sean Silverthorne
  • 19 Apr 2004
  • Research & Ideas

Birth of the American Salesman

twentieth century, Americans read how-to-sell books and turned Bruce Barton's The Man Nobody Knows (1925), which portrayed Jesus Christ as a successful sales and advertising executive, into a bestseller. Books on salesmanship skills still... View Details
Keywords: by Laura Linard
  • 23 Oct 2018
  • First Look

New Research and Ideas, October 23, 2018

social issues unrelated to their core business, ranging from environmental issues to LGBT rights and race relations. In the first study of this phenomenon, we implement two field experiments to provide evidence on how CEO activism can View Details
Keywords: Dina Gerdeman
  • 07 Jun 2011
  • First Look

First Look: June 7

http://www.hbs.edu/research/pdf/11-120.pdf Who Is Governing Whom? Senior Managers, Governance and the Structure of Generosity in Large U.S. Firms Authors:Christopher Marquis and Matthew Lee Abstract We examine how organizational structure View Details
Keywords: Sean Silverthorne

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