Publications

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March 2003 (Revised July 2004)
Case

Sustainable Development at Shell (B)

The case describes the complex and challenging process by which social and environmental concerns are integrated into the existing strategy of a large, multinational firm. This case focuses on a specific business within Shell Chemicals, the Close Looped Cleaning... View Details

Keywords: Multinational Firms and Management; Corporate Strategy; Environmental Sustainability; Growth and Development Strategy; Energy Industry

September 2006 (Revised July 2007)
Case

SAP: Industry Transformation

By: Andrei Hagiu, Pai-Ling Yin, Daniela Beyersdorfer and Vincent Marie Dessain

SAP seeks growth in the small- and medium-sized enterprise market. To do so, it has created a platform strategy with SAP Netweaver. What are the advantages and challenges for an incumbent entering a new market? What are the benefits and challenges of implementing a... View Details

Keywords: Growth and Development Strategy; Market Entry and Exit; Strategy; Digital Platforms

30 Apr 2001
Research & Ideas

Why Evolutionary Software Development Works

industry in which the need for a responsive development process has never been greater. The researchers analyzed data from 29 completed projects and identified the characteristics most associated with the... View Details

Keywords: by Alan MacCormack; Technology

August 2022
Case

Air Wars: Deregulating the U.S. Airline Industry

By: Tom Nicholas and James Weber

In the early decades of the twentieth century, the U.S. government assisted in the development of an airline industry by subsidizing the delivery of mail and allowing mail carriers to also fly passengers. Because the government awarded mail routes to the lowest... View Details

September 2008 (Revised October 2012)
Case

Tong Lung Metal Industry Co., Ltd.

By: Willy C. Shih, Chintay Shih, Chen-Fu Chien, Ho Howard Yu and Yu-Shian Chiang

Develop its own branded line, or continue as an original design manufacturer (ODM)? Tung Lung Metal Industries Co. Ltd. is a Taiwanese maker of door lock hardware that is faced with the question of whether to continue to focus on its ODM business or start placing more... View Details

Keywords: Globalized Markets and Industries; Job Cuts and Outsourcing; Brands and Branding; Corporate Strategy; Industrial Products Industry; Taiwan

Research Summary

Overview

By: Jorge Tamayo

Professor Tamayo’s research focuses on theoretical modeling and structural estimation of firm decision-making and productivity.

Professor Tamayo studies dynamic competition for customer membership. Generally, firms that implement a membership model charge a... View Details

Keywords: Industrial Organization, Industrial Development; Management Practices and Processes; Management Skills; Management Style; Energy Generation; Performance Efficiency; Market Design; Crime and Corruption; Manufacturing Industry; Manufacturing Industry

February 1992 (Revised January 1999)
Background Note

Selected Profitability Data on U.S. Industries and Companies

Describes the importance of industry structure and competitive positioning to the profitability of U.S. corporations between 1981 and 1994. Cites recent research indicating that persistent industry differences and persistent competitor differences account for 19% and... View Details

Keywords: Competitive Strategy; Industry Structures; Profit; United States

April 2003 (Revised April 2006)
Case

Developing Professionals-The BCG Way (A)

By: Ashish Nanda

This case provides a brief history of Boston Consulting Group (BCG) and the firm's approach to development and mentorship of its consultants. It also discusses the challenges facing three consultants who are nearing the two-year mark of working at BCG. View Details

Keywords: Personal Development and Career; Consulting Industry

August 1998 (Revised February 1999)
Case

Product Development at Dell Computer Corporation

By: Stefan H. Thomke, Vish V. Krishnan and Ashok Nimgade

Describes how Dell redesigned its new product development process after experiencing a major product setback and a significant decline in firm profits in 1993. Dell's new process is challenged during the development of a new line of portable computers when the incoming... View Details

Keywords: Cost vs Benefits; Profit; Managerial Roles; Risk Management; Product Development; Business Processes; Problems and Challenges; Risk and Uncertainty; Hardware; Computer Industry

January 1991 (Revised August 1992)
Case

Race to Develop Human Insulin

Describes the race to develop human insulin. View Details

Keywords: Competition; Health Disorders; Pharmaceutical Industry

March 2004 (Revised April 2006)
Case

St. Louis: Inner-City Economic Development

By: Michael E. Porter, Anne S. Habiby and Joanne Lasala

Describes the history and challenges of the economically distressed inner city areas of St. Louis, a major U.S. metropolitan area. Profiles regional and inner city economics and describes a new effort by community leaders to develop and implement a strategy to... View Details

Keywords: Strategy; Leading Change; Urban Development; Problems and Challenges; Public Administration Industry; Saint Louis

Web

Industry Information - Alumni

newsletter. + – Real Estate Inman News Inman provides real estate industry news and resources for working professionals. Additional focus on technology and professional development resources. The site also... View Details

August 2010 (Revised August 2011)
Case

Developing an App for That

By: Hanna Halaburda, Joshua Gans and Nathaniel Burbank

At a time when ever-rising smartphone sales are driven as much by demand for devices that run must-have third-party "apps" as by the quality of traditional voice and data services, there is a myriad of challenges facing the software developer who is looking to choose... View Details

Keywords: Product Development; Competitive Strategy; Mobile and Wireless Technology; Applications and Software; Digital Platforms; Banking Industry; Banking Industry

01 Jun 2012
News

What Industrial Policy?

"Taxation, meet Representation." Following up on his pledge to provide greater support for manufacturing, President Obama has announced a proposal to cut the effective tax rate for manufacturers to 25 percent. A number of economists howled against this so-called View Details

Keywords: Gary P. Pisano; Agriculture; Construction of Buildings; Construction; Colleges, Universities, and Professional Schools; Educational Services; Funds, Trusts, and Other Financial Vehicles; Finance; Health, Social Assistance; Manufacturing

17 Sep 2007
Research & Ideas

Broadband: Remaking the Advertising Industry

business, and the difficulties writing about such a moving target. Julia Hanna: What is the subject of your book in progress? Stephen P. Bradley: We are looking at industries that are being transformed by broadband such as the news and... View Details

Keywords: by Julia Hanna; Advertising; Media & Broadcasting; Publishing

October 2004 (Revised February 2005)
Case

John Moran and the Orthopedics Industry

By: Richard G. Hamermesh

Reviews John Moran's 25-year career in the orthopedic industry and his current decision whether to start a hand and foot surgery company. View Details

Keywords: Business Startups; Decision Choices and Conditions; Personal Development and Career; Health Industry

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March 1979 (Revised June 1985)
Case

Chain Saw Industry in 1974

By: Michael E. Porter

Describes the structure of the chain saw industry in 1974, when it is on the threshold of a major period of growth. Data are provided on each significant competitor. The discussion should center around strategies in a growing market for differently situated... View Details

Keywords: Industry Growth; Corporate Strategy; Industry Structures; Growth and Development Strategy; Manufacturing Industry

July 2017
Case

Magpie: Developing and Using Buyer Personas

By: Frank V. Cespedes

The founders of a start-up platform for publishers have developed preliminary personas of target customers and are evaluating the implications for initial target buyers, messaging, and marketing programs. The case is useful for discussing the process of developing... View Details

Keywords: Buying Process; Marketing; Sales; Distribution Channels; Segmentation; Entrepreneurship; Social Media; Consumer Products Industry; Consumer Products Industry; United States