Publications

01 Dec 2016
News

Research Brief: So Many Sites, So Little Time

paper by Professor Shane Greenstein with Andre Boik of UC Davis and Jeffrey Prince of Indiana University offers surprising—and helpful—insights for advertisers or anyone else hoping to win online attention. Greenstein and his coauthors... View Details

01 Jun 2014
News

Innovation: An Orchestra of One

technology that would adapt to my playing style in real time instead of forcing me to fit a recording." Chao was right. She found former concert oboist Christopher Raphael, now chair of computer science at Indiana University, who was... View Details

Keywords: Julia Hanna; Arts, Entertainment

February 2018
Case

Earlham College Basketball: Turnaround Strategy

By: Juan Alcacer and Anne Marie Knott

Earlham College in Richmond, Indiana, is in the heart of basketball country. Yet its record for the 2013/2014 basketball season was a dismal 5–20. The school recruited Jason Polykoff from the University of Pennsylvania’s coaching staff to reinvent the program. By... View Details

Keywords: Transformation; Problems and Challenges; Strategy; Sports; Sports Industry; Indiana

Web

Site Credits | Baker Library | Bloomberg Center | Harvard Business School

Library Imaging Services A-V Production Northern Light Productions Printing Kirkwood Printing Lenders to the Exhibition Calumet Regional Archives, Indiana University Northwest University of North Carolina at Chapel Hill Supported by the... View Details

October 1994 (Revised March 1995)
Case

Marsh Supermarkets, Inc. (B): The Entry of Meijer Supercenters

The Marsh chain of supermarkets is challenged by the entry of Meijer Supercenters into the Indianapolis market. Marsh management must decide how to select, price, promote, and merchandise its products in order to retain the loyalty of its customers and maintain... View Details

Keywords: Distribution; Marketing Strategy; Competitive Advantage; Retail Industry; Indianapolis

June 2017
Supplement

Transformation at Eli Lilly & Co. (C)

By: William R. Kerr and Alexis Brownell

Keywords: Eli Lilly; Pharmaceutical Companies; Restructuring; Organizational Change and Adaptation; Pharmaceutical Industry; Indiana; Indianapolis

24 Sep 2020
Blog Post

Introducing the HBS Heartland Club

members who attended University of Illinois and Rose-Hulman Institute of Technology in Indiana and members who worked at ExxonMobil in Texas and ArcelorMittal in Indiana. Where the Heartland Club came from The idea for a student club grew... View Details

24 May 2017
News

Angie Hicks, MBA 2000

Return to Alumni Achievement Awards main page TIMELINE 1972 Born, Fort Wayne, Indiana 1995 Earns BA, Economics, DePauw University 1995 Launches Angie’s List 1996 Angie’s List buys Unified Neighbors 2000 Earns MBA 2002 Cofounds Orr... View Details

Keywords: Susan Young

14 Jan 2014
News

Spreading the Seeds of Entrepreneurship

in four states are currently looking at starting the class in 2014, thus joining the six Illinois and Indiana communities already offering it." Schultz cites HBS professors Howard Stevenson (entrepreneurship), Ray Goldberg (agribusiness),... View Details

Keywords: CEO (Creating Entrepreneurial Opportunities); Educational Services; Agriculture; Manufacturing

November 1997
Teaching Note

Activity-Based Management at Stream International TN

By: Robert S. Kaplan

Teaching Note for (9-196-134). View Details

Keywords: Indiana

February 1996 (Revised June 1996)
Supplement

Indianapolis: Activity-Based Costing of City Services (B)

By: Robert S. Kaplan

Supplements the (A) case. View Details

Keywords: City; Service Operations; Infrastructure; Service Industry; Indiana

September 1997 (Revised January 1998)
Teaching Note

Indianapolis: Implementing Competition in City Services TN

By: William J. Bruns Jr.

Teaching Note for (9-196-099). View Details

Keywords: Competition; City; Indiana

June 1983 (Revised June 1986)
Case

Downtown Indianapolis Rejuvenation Project

By: Walter J. Salmon

Keywords: Urban Development; Indiana

Find at Harvard

February 1996 (Revised November 2003)
Case

Indianapolis: Activity-Based Costing of City Services (A)

By: Robert S. Kaplan

A new administration in the City of Indianapolis is initially determined to privatize many municipal services. Before taking this action, however, the city managers want to know the current cost of performing these services with the municipal workers. Existing... View Details

Keywords: Cost Management; Public Sector; Activity Based Costing and Management; Service Delivery; Privatization; City; Indianapolis

2008
Working Paper

Consumer Demand for Prize-Linked Savings: A Preliminary Analysis

By: P. Tufano, Nick Maynard and Jan-Emmanuel De Neve

This paper reports on a small-scale survey of the potential American demand for prize-linked savings accounts, an account that awards prizes as part of the saving product's return. In October 2006, Centra Credit Union launched a prize-linked savings pilot. As part of... View Details

Keywords: Saving; Income; Consumer Behavior; Personal Finance; Investment Return; Banks and Banking; Clarksville

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October 2003
Case

Merrill Lynch: Supernova

Supernova is the name given to a new way to manage client relationships that originated in the Merrill Lynch Indianapolis offices. During a trial period, Supernova generated very good results among financial advisers and their customers, but challenged the traditional... View Details

Keywords: Organizational Change and Adaptation; Customer Relationship Management; Organizational Culture; Financial Services Industry; Indianapolis