Publications

October 1994 (Revised March 1995)
Case

Marsh Supermarkets, Inc. (B): The Entry of Meijer Supercenters

The Marsh chain of supermarkets is challenged by the entry of Meijer Supercenters into the Indianapolis market. Marsh management must decide how to select, price, promote, and merchandise its products in order to retain the loyalty of its customers and maintain... View Details

Keywords: Distribution; Marketing Strategy; Competitive Advantage; Retail Industry; Indianapolis

February 2018
Case

Earlham College Basketball: Turnaround Strategy

By: Juan Alcacer and Anne Marie Knott

Earlham College in Richmond, Indiana, is in the heart of basketball country. Yet its record for the 2013/2014 basketball season was a dismal 5–20. The school recruited Jason Polykoff from the University of Pennsylvania’s coaching staff to reinvent the program. By... View Details

Keywords: Transformation; Problems and Challenges; Strategy; Sports; Sports Industry; Indiana

June 2017
Supplement

Transformation at Eli Lilly & Co. (C)

By: William R. Kerr and Alexis Brownell

Keywords: Eli Lilly; Pharmaceutical Companies; Restructuring; Organizational Change and Adaptation; Pharmaceutical Industry; Indiana; Indianapolis

November 1997
Teaching Note

Activity-Based Management at Stream International TN

By: Robert S. Kaplan

Teaching Note for (9-196-134). View Details

Keywords: Indiana

February 1996 (Revised June 1996)
Supplement

Indianapolis: Activity-Based Costing of City Services (B)

By: Robert S. Kaplan

Supplements the (A) case. View Details

Keywords: City; Service Operations; Infrastructure; Service Industry; Indiana

May 2010
Teaching Note

Re-THINK-ing THINK: The Electric Car Company (TN)

By: Joseph B. Lassiter III

Teaching Note for [810105]. View Details

Keywords: Production; Product Launch; Entrepreneurship; Investment; Environmental Sustainability; Brands and Branding; Distribution; Factories, Labs, and Plants; Auto Industry; Indiana; Norway

01 Sep 2014
News

3-Minute Briefing: Mark Pincus (MBA 1993)

their time on the conference circuit, selling to the wrong audience. At the end of the day, I was only as good as the next woman in Indiana deciding if she wanted to play FarmVille or not. Bill Campbell is the most gifted coach I’ve ever... View Details

Keywords: Julia Hanna; alumni

21 May 2008
Research & Ideas

Going Negative in Political Advertising

desperate as the day of reckoning approaches. They flood the airwaves with negative ads, especially in closely fought states like Pennsylvania and Indiana where the margin of victory was as important as who wins. Political brands, on the... View Details

Keywords: by John Quelch

18 May 2023
News

Cultivating Can-Do Attitudes

Wilfong with a laugh. Those 4th graders didn't know that "can do" was a mantra for Wilfong long before she entered their gym. A championship-winning basketball player at Indiana University who retained that no-quit attitude as an... View Details

Keywords: April White

February 1996 (Revised November 2003)
Case

Indianapolis: Activity-Based Costing of City Services (A)

By: Robert S. Kaplan

A new administration in the City of Indianapolis is initially determined to privatize many municipal services. Before taking this action, however, the city managers want to know the current cost of performing these services with the municipal workers. Existing... View Details

Keywords: Cost Management; Public Sector; Activity Based Costing and Management; Service Delivery; Privatization; City; Indianapolis

2008
Working Paper

Consumer Demand for Prize-Linked Savings: A Preliminary Analysis

By: P. Tufano, Nick Maynard and Jan-Emmanuel De Neve

This paper reports on a small-scale survey of the potential American demand for prize-linked savings accounts, an account that awards prizes as part of the saving product's return. In October 2006, Centra Credit Union launched a prize-linked savings pilot. As part of... View Details

Keywords: Saving; Income; Consumer Behavior; Personal Finance; Investment Return; Banks and Banking; Clarksville

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October 2003
Case

Merrill Lynch: Supernova

Supernova is the name given to a new way to manage client relationships that originated in the Merrill Lynch Indianapolis offices. During a trial period, Supernova generated very good results among financial advisers and their customers, but challenged the traditional... View Details

Keywords: Organizational Change and Adaptation; Customer Relationship Management; Organizational Culture; Financial Services Industry; Indianapolis