Indiana - Publications - Faculty & Research

Web

Site Credits | Baker Library | Bloomberg Center | Harvard Business School

Library Imaging Services A-V Production Northern Light Productions Printing Kirkwood Printing Lenders to the Exhibition Calumet Regional Archives, Indiana University Northwest University of North Carolina at Chapel Hill Supported by the... View Details

01 Dec 2016
News

Research Brief: So Many Sites, So Little Time

paper by Professor Shane Greenstein with Andre Boik of UC Davis and Jeffrey Prince of Indiana University offers surprising—and helpful—insights for advertisers or anyone else hoping to win online attention. Greenstein and his coauthors... View Details

June 2017
Supplement

Transformation at Eli Lilly & Co. (B)

By: William R. Kerr and Alexis Brownell

Keywords: Eli Lilly; Pharmaceutical Companies; Restructuring; Organizational Change and Adaptation; Pharmaceutical Industry; Indiana; Indianapolis

Citation

Purchase

February 2018
Case

Earlham College Basketball: Turnaround Strategy

By: Juan Alcacer and Anne Marie Knott

Earlham College in Richmond, Indiana, is in the heart of basketball country. Yet its record for the 2013/2014 basketball season was a dismal 5–20. The school recruited Jason Polykoff from the University of Pennsylvania’s coaching staff to reinvent the program. By... View Details

Keywords: Transformation; Problems and Challenges; Strategy; Sports; Sports Industry; Indiana

Citation

Educators

Purchase

Profile

Hunter Goble

reputation, he visited three times. “Once I spent time with the students here, I realized that they weren’t as different from me as I thought; they were regular people with ambitions similar to my own. I was also attracted to a bigger school. I had never lived outside... View Details

01 Sep 2014
News

3-Minute Briefing: Mark Pincus (MBA 1993)

their time on the conference circuit, selling to the wrong audience. At the end of the day, I was only as good as the next woman in Indiana deciding if she wanted to play FarmVille or not. Bill Campbell is the most gifted coach I’ve ever... View Details

Keywords: Julia Hanna; alumni

May 2010
Teaching Note

Re-THINK-ing THINK: The Electric Car Company (TN)

By: Joseph B. Lassiter III

Teaching Note for [810105]. View Details

Keywords: Production; Product Launch; Entrepreneurship; Investment; Environmental Sustainability; Brands and Branding; Distribution; Factories, Labs, and Plants; Auto Industry; Indiana; Norway

Citation

Purchase

September 1997 (Revised January 1998)
Teaching Note

Indianapolis: Implementing Competition in City Services TN

By: William J. Bruns Jr.

Teaching Note for (9-196-099). View Details

Keywords: Competition; City; Indiana

Citation

Purchase

June 1983 (Revised June 1986)
Case

Downtown Indianapolis Rejuvenation Project

By: Walter J. Salmon

Keywords: Urban Development; Indiana

Citation

Find at Harvard

14 Jan 2014
News

Spreading the Seeds of Entrepreneurship

in four states are currently looking at starting the class in 2014, thus joining the six Illinois and Indiana communities already offering it." Schultz cites HBS professors Howard Stevenson (entrepreneurship), Ray Goldberg (agribusiness),... View Details

Keywords: CEO (Creating Entrepreneurial Opportunities); Educational Services; Agriculture; Manufacturing

08 Dec 2015
News

Living the Legacy

to his father, while Kevin is an aspiring writer, creative by nature, and a journalism major at Indiana University. So why is HBX CORe relevant to someone already on an MBA track? And why should an aspiring writer study business... View Details

21 May 2008
Research & Ideas

Going Negative in Political Advertising

desperate as the day of reckoning approaches. They flood the airwaves with negative ads, especially in closely fought states like Pennsylvania and Indiana where the margin of victory was as important as who wins. Political brands, on the... View Details

Keywords: by John Quelch

18 May 2023
News

Cultivating Can-Do Attitudes

Wilfong with a laugh. Those 4th graders didn't know that "can do" was a mantra for Wilfong long before she entered their gym. A championship-winning basketball player at Indiana University who retained that no-quit attitude as an... View Details

Keywords: April White

20 Apr 2016
Research & Ideas

When CEOs Become Activists

the limelight on controversial social issues that are not directly related to their companies’ bottom lines,” Toffel says. “And we hadn’t seen as much of that in the past, as corporate leaders tended to stay out of the fray on these types of issues.” For example, in... View Details

Keywords: by Carmen Nobel; Technology; Publishing

June 2017
Supplement

Transformation at Eli Lilly & Co. (C)

By: William R. Kerr and Alexis Brownell

Keywords: Eli Lilly; Pharmaceutical Companies; Restructuring; Organizational Change and Adaptation; Pharmaceutical Industry; Indiana; Indianapolis

Citation

Purchase

Web

Judging | New Venture Competition

Sascha Mornell, Getmyboat Scott Healy, Psych Hub Sean Lanagan, CAMP Systems International Shivam Goyal, Endeavor Capital Shravan Narayen, IVP Simeon Bochev, The Compute Exchange Sooah Cho, SignalFire Stan Fung, FarSight Ventures Stephanie Rowe, Deloitte Teri Shipp,... View Details

October 1994 (Revised March 1995)
Case

Marsh Supermarkets, Inc. (B): The Entry of Meijer Supercenters

The Marsh chain of supermarkets is challenged by the entry of Meijer Supercenters into the Indianapolis market. Marsh management must decide how to select, price, promote, and merchandise its products in order to retain the loyalty of its customers and maintain... View Details

Keywords: Distribution; Marketing Strategy; Competitive Advantage; Retail Industry; Indianapolis

Citation

Educators

Purchase

February 2015 (Revised February 2017)
Case

Winnan Metal: Fulfilling the Dream

By: William R. Kerr, Jim Sharpe and James Weber

Neil Kashyap and Neil Lombardo (HBS '08) acquired Winnan Metal, Inc., a metal fabrication shop, after raising a search fund and an 11 month search to fulfill their dreams of becoming business owners. Two weeks after they took control of the company, Winnan's largest... View Details