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      • May 1998 (Revised October 2001)
      • Case

      Taco Bell Inc. (1983-1994)

      By: Lynda M. Applegate, Leonard A. Schlesinger and Dave DeLong
      Details the actions of John Martin, newly named CEO, as he leads Taco Bell through a decade of incremental and radical changes. By the end of the case, total system sales within Taco Bell, a Mexican style fast-food restaurant chain and a division of PepsiCo, have grown... View Details
      Keywords: Business Subsidiaries; Transformation; Economic Growth; Food; Leadership Style; Growth and Development Strategy; Organizational Design; Performance Effectiveness; Food and Beverage Industry; Service Industry; Mexico
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      Applegate, Lynda M., Leonard A. Schlesinger, and Dave DeLong. "Taco Bell Inc. (1983-1994)." Harvard Business School Case 398-129, May 1998. (Revised October 2001.)
      • January 1997 (Revised June 1997)
      • Case

      Corporate New Ventures at Procter & Gamble

      By: Teresa M. Amabile and Dean Whitney
      Consumer products giant Procter & Gamble is faced with an urgent need to revitalize new-product innovation, given its recent focus on incremental product improvements and its aggressive growth goals. As part of this effort, the company's top executives form a small,... View Details
      Keywords: Innovation Strategy; Creativity; Working Conditions; Corporate Entrepreneurship; Groups and Teams; Retail Industry; Ohio
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      Amabile, Teresa M., and Dean Whitney. "Corporate New Ventures at Procter & Gamble." Harvard Business School Case 897-088, January 1997. (Revised June 1997.)
      • September 1996
      • Case

      Silicon Graphics, Inc. (B)

      By: Marco Iansiti and Alan D. MacCormack
      After the release of the "Challenge" computer in 1993, Silicon Graphics executives meet to discuss the follow-up project. Should they pursue an incremental improvement to the Challenge, or opt for a radically new design recently demonstrated at Stanford University? View Details
      Keywords: Decisions; Technological Innovation; Management Practices and Processes; Product Development; Hardware; Computer Industry
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      Iansiti, Marco, and Alan D. MacCormack. "Silicon Graphics, Inc. (B)." Harvard Business School Case 697-038, September 1996.
      • January 1996 (Revised February 1997)
      • Case

      Tennessee Valley Authority: Option Purchase Agreements

      By: Peter Tufano
      James Cross, VP of customer planning at the Tennessee Valley Authority, a major supplier of electric power in the Southeast United States, is considering meeting its incremental capacity needs by creating new financial contracts, Option Purchase Agreements (OPAs) to... View Details
      Keywords: Risk and Uncertainty; Risk Management; Energy Generation; Corporate Finance; Energy Industry; United States
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      Tufano, Peter, and Cameron Poetzscher. "Tennessee Valley Authority: Option Purchase Agreements." Harvard Business School Case 296-038, January 1996. (Revised February 1997.)
      • 1995
      • Chapter

      Types of Organization Change: From Incremental Improvements to Discontinuous Transformation

      By: M. Tushman
      Keywords: Organizational Change and Adaptation; Performance Improvement; Transformation
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      Tushman, M. "Types of Organization Change: From Incremental Improvements to Discontinuous Transformation." In Discontinuous Change, edited by E. Walton, D. Nadler, and R. Shaw. San Francisco: Jossey-Bass, 1995.
      • June 1994 (Revised March 1995)
      • Background Note

      New Product Commercialization: Common Mistakes

      By: V. Kasturi Rangan
      Addresses the common mistakes made in new product development and launch. Many times customers' and suppliers' perceptions of the degree of product/market innovation do not match. One of them may view the innovations as a "breakthrough," but the other may view it only... View Details
      Keywords: Product Development; Product Launch; Problems and Challenges
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      Rangan, V. Kasturi. "New Product Commercialization: Common Mistakes." Harvard Business School Background Note 594-127, June 1994. (Revised March 1995.)
      • November 1991 (Revised April 1994)
      • Case

      Taco Bell Corp.

      By: Leonard A. Schlesinger and Roger H. Hallowell
      John Martin, Taco Bell CEO, brings the company into line with its competitors through incremental change during the 1980s. In the early 1990s, he adopts breakthrough approaches to improve service levels while reducing prices, providing a distinct competitive advantage.... View Details
      Keywords: Change Management; Food; Competitive Advantage; Innovation and Management; Retail Industry; Food and Beverage Industry; United States
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      Schlesinger, Leonard A., and Roger H. Hallowell. "Taco Bell Corp." Harvard Business School Case 692-058, November 1991. (Revised April 1994.)
      • June 1989
      • Background Note

      Mastering the Art of Change: Managing Convergence and Upheaval

      By: Rosabeth M. Kanter and Leonard A. Schlesinger
      Outlines the differences between convergent change, which is a process of incremental innovation and continuous improvement, and divergent change, which involves revolutionary changes. Discusses how to manage each type of change and the consequences associated with... View Details
      Keywords: Change Management; Change
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      Kanter, Rosabeth M., and Leonard A. Schlesinger. "Mastering the Art of Change: Managing Convergence and Upheaval." Harvard Business School Background Note 389-168, June 1989.
      • November 1988
      • Case

      Honeywell Residential Division: New Product Development

      By: Steven C. Wheelwright
      Describes three different product development efforts at the Residential Controls division of Honeywell, Inc. Each of the three projects was for a different market and competitive environment. Each was tackled in a somewhat different way within the Honeywell... View Details
      Keywords: Product Development; Construction; Outcome or Result; Situation or Environment; Business Divisions; Product Design; Change Management; Construction Industry
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      Wheelwright, Steven C. "Honeywell Residential Division: New Product Development." Harvard Business School Case 689-035, November 1988.
      • 1988
      • Chapter

      Executive Leadership and Organization Evolution: Managing Incremental and Discontinuous Change

      By: M. Tushman
      Keywords: Management Teams; Change Management; Organizational Change and Adaptation; Fluctuation
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      Tushman, M. "Executive Leadership and Organization Evolution: Managing Incremental and Discontinuous Change." In Corporate Transformation, edited by T. Covin and R. Kilman. San Francisco: Jossey-Bass, 1988.
      • March 1987 (Revised October 1993)
      • Case

      Au Bon Pain: The French Bakery Cafe, The Partner/Manager Program

      By: W. Earl Sasser
      In recent years, Au Bon Pain (ABP), a chain of upscale French bakeries/sandwich cafes based in Boston, confronted a set of human resource problems endemic to the fast food industry (i.e., a labor shortage which made it difficult to attract and maintain quality crew... View Details
      Keywords: Motivation and Incentives; Managerial Roles; Retention; Employees; Performance Improvement; Recruitment; Problems and Challenges; Compensation and Benefits; Food and Beverage Industry; Service Industry; Boston
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      Sasser, W. Earl. "Au Bon Pain: The French Bakery Cafe, The Partner/Manager Program." Harvard Business School Case 687-063, March 1987. (Revised October 1993.)
      • winter 1985
      • Article

      The Nonpecuniary Costs of Automobile Emissions Standards

      By: Timothy F. Bresnahan and Dennis Yao
      An important component of the costs of automotive air-pollution control has been nonpecuniary: a decline in vehicle performance characteristics. This regulatory impact on what the auto industry calls "drivability" has never been quantified, although there is... View Details
      Keywords: Transportation; Pollutants; Cost; Standards; Performance; Quality; Auto Industry
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      Bresnahan, Timothy F., and Dennis Yao. "The Nonpecuniary Costs of Automobile Emissions Standards." RAND Journal of Economics 16, no. 4 (winter 1985): 437–455. ((reprinted in W. Harrington and V. McConnell (eds.) Controlling Automobile Air Pollution, 2007) Harvard users click here for full text.)
      • August 1984 (Revised March 1989)
      • Background Note

      Incremental Leadership

      By: Joseph L. Badaracco Jr. and Richard R. Ellsworth
      Keywords: Leadership Style
      Citation
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      Badaracco, Joseph L., Jr., and Richard R. Ellsworth. "Incremental Leadership." Harvard Business School Background Note 385-106, August 1984. (Revised March 1989.)
      • Research Summary

      Design Driven Innovation

      By: Roberto Verganti

      Firms, managers and scholars have often balanced between two approaches to innovation: user centered (where incremental innovation is pulled by the market) and technology push (where innovation comes from breakthrough development in technologies). However there is a... View Details

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