Identity - Publications - Faculty & Research - Harvard Business School

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December 1997 (Revised May 1998)
Case

CUC and HFS: Corporate Identity for a "Merger of Equals"

By: Stephen A. Greyser and Robert J. Crawford

In the wake of a major $20 billion market capitalization "merger of equals," two large consumer service firms must determine a new name for the new entity. Neither CUC nor HFS is well known among consumers. The CUC Services (e.g., shopping, travel, credit card... View Details

Keywords: Mergers and Acquisitions; Capital; Brands and Branding; Identity; Customization and Personalization; Value; Service Industry

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09 Jun 2016
Cold Call Podcast

Hold on to Your Complexity: Bringing Multiple Identities to Work

Keywords: Re: Lakshmi Ramarajan; Financial Services

2011
Article

Passing as Superman: The Ideal Worker and Men's Professional Identities

By: Erin Marie Reid

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14 Feb 2023
HBS Case

Is Sweden Still 'Sweden'? A Liberal Utopia Grapples with an Identity Crisis

Sweden has long seemed like a social-welfare capitalist dream come true, where companies and labor unions collaborate in harmony with government support. Swedish citizens are among the wealthiest in the world, and they enjoy publicly provided health insurance and other... View Details

Keywords: by Lane Lambert

06 Jan 2014
Working Paper Summaries

Mechanisms of Technology Re-Emergence and Identity Change in a Mature Field: Swiss Watchmaking, 1970-2008

Keywords: by Ryan Raffaelli; Consumer Products; Apparel & Accessories; Fashion

Aug 2010
Conference Presentation

You Are Who You Befriend: Spillover Effects of Online Identities

By: Sujin Jang, Lakshmi Ramarajan and Jeff Polzer

May–June 2017
Article

Multiple Identity Configurations: The Benefits of Focused Enhancement for Prosocial Behavior

By: Lakshmi Ramarajan, Ida Berger and Itay Greenspan

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Aug 2012
Conference Presentation

Collective Activism and Market Identity Change in the U.S. Biomass Sector

By: Shon R. Hiatt

June 18, 2015
Article

What Makes FC Barcelona Such a Successful Business

By: Andres Hatum and Luciana Silvestri

This article explores how FC Barcelona's identity as "more than a club" fuels the team's impressive performance on the field. We focus on the role of La Masía, the club's youth academy, to explain how a strong sense of organizational identity underlies the team's style... View Details

Keywords: Organizational Identity; Organizational Culture; Performance; Sports Industry; Barcelona

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11 Aug 2019
Conference Presentation

Tips for Developing a Strong Research Pipeline and Clear Research Identity

By: Michael W. Toffel

19 Feb 2016
Working Paper Summaries

‘Does 'What We Do' Make Us 'Who We Are'? Organizational Design and Identity Change at the Federal Bureau of Investigation

Keywords: by Ranjay Gulati, Ryan Raffaelli, and Jan Rivkin; Public Administration

2011
Other Unpublished Work

Collapsing the Myth of Separate Worlds: How Organizations Shape Non-Work Identities

By: Lakshmi Ramarajan and Erin Marie Reid

December 2011
Article

Identity Work in Business Schools: From Don Quixote, to Dons and Divas

By: Rakesh Khurana and Scott A. Snook

Keywords: Identity; Business Education

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1 Aug 2006
Conference Presentation

Unmasking Manly Men: How Organizations Can Redefine the Boundaries of Masculine Identity

Keywords: Gender; Organizations; Identity

Forthcoming
Article

Subordinating Humanism: How Colliding Beliefs About a Living Wage Shape Personal Fulfillment and 'Professional-Class' Identities in Working-Class Jobs

By: Lumumba Seegars, S. Lee, Erin Reid and Lakshmi Ramarajan

In a society dominated by market-based ideology and management practices that prioritize financial considerations, some organizations are shifting toward humanistic ideology and practices that emphasize human welfare. To examine this transformation in pay-setting, we... View Details

Keywords: Organizational Culture; Moral Sensibility; Wages; Welfare; Performance Expectations; Identity; Employee Relationship Management; Management Practices and Processes

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December 1996
Article

Can Computers Be Teammates? Affiliation and Social Identity Effects in Human-computer Interaction

By: C. I. Nass, B. J. Fogg and Y. Moon

Keywords: Groups and Teams; Identity

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2014
Conference Presentation

The Good Ship Theseus: The Effect of Valence on Object Identity Judgments

By: J. De Freitas, K. Tobia, J. E. Newman and J. Knobe

Article

Why Do Firms Have 'Purpose'? The Firm's Role as a Carrier of Identity and Reputation

By: Rebecca Henderson and Eric Van den Steen

Why do so many firms publicly espouse a "purpose" beyond simple profit maximization? And why do so many managers and employees appear to care deeply about this purpose and to believe that it is critically important? In this paper we argue that the conventional answers... View Details

Keywords: Mission and Purpose; Corporate Social Responsibility and Impact; Identity; Reputation

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July 1995
Exercise

Workshop on Understanding and Communicating About Our Group Identities and Our Differences

By: Mary C. Gentile and James I. Cash Jr.

Keywords: Identity; Interpersonal Communication; Groups and Teams

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2002
Chapter

Making Sense of Officership: Developing a Professional Identity for 21st Century Army Officers

By: George B. Forsythe, Scott Snook, Philip Lewis and Paul T. Bartone

Keywords: Leadership; Identity

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