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- All HBS Web
(2,170)
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- Research (1,048)
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- 15 Aug 2023
- HBS Case
(Virtual) Reality Check: How Long Before We Live in the 'Metaverse'?
use-case breakthrough could indeed arrive via gaming, but Wu suspects it will emerge from the enterprise category, perhaps for the retail or education sectors. “People are particularly excited about using the metaverse as a way to engage with physical retailing,” Wu... View Details
- February 2024
- Case
Adventures Inc: 21st Century Brand Building
By: Boris Groysberg and Sarah L. Abbott
Founded in 2020, Adventures worked with celebrities in Brazil to create and launch digitally native brands. The idea was to match the celebrity’s skill in creating content and entertaining fans with Adventures’ skill in consumer packaged goods marketing and operations.... View Details
Keywords: Digital Brand; Influencer Marketing; Growth And Scaling; Capital Constraints; Brand Portfolio Strategy; CPG; Start-up; Celebrity Endorsement; Digital Marketing; Growth and Development Strategy; Entrepreneurship; Advertising; Social Media; Business Startups; Joint Ventures; Brands and Branding; Brazil
Groysberg, Boris, and Sarah L. Abbott. "Adventures Inc: 21st Century Brand Building." Harvard Business School Case 424-065, February 2024.
- Article
Entrepreneurial Creativity Through Motivational Synergy
By: T. M. Amabile
This paper defines and describes entrepreneurial creativity, which is the generation and implementation of novel, appropriate ideas to establish a new venture. Entrepreneurial creativity can be exhibited in established organizations as well as in start-up firms. The... View Details
Keywords: Creativity; Motivation and Incentives; Organizational Culture; Entrepreneurship; Innovation and Invention
Amabile, T. M. "Entrepreneurial Creativity Through Motivational Synergy." Journal of Creative Behavior 31, no. 1 (March 1997): 18–26.
- 04 Nov 2010
- What Do You Think?
Why Do We Chase Stars?
and Nitin Nohria, extended the inquiry to 20 General Electric top executives who moved to high positions in other companies. They concluded that those who "took over, built, or implemented management systems that resembled GE's were... View Details
Keywords: by Jim Heskett
- March 2019 (Revised July 2020)
- Case
MoviePass: The 'Get Big Fast' Strategy
By: Benjamin C. Esty and Daniel W. Fisher
In August 2017, MoviePass dramatically lowered its subscription price from $50 per month to just $10 for up to one movie per day. The idea was to rapidly scale the business to the point where they could generate incremental revenue streams from related businesses... View Details
Keywords: Market Entry; Growth Strategy; Profit Vs. Growth; Subscription Business; Cash Burn; Data Analytics; Get-big-fast; Buyer Power; Strategy Implementation; Movie Industry; Racing; Entrepreneurship; Market Entry and Exit; Growth and Development Strategy; Business Strategy; Value Creation; Disruption; Motion Pictures and Video Industry; United States
Esty, Benjamin C., and Daniel W. Fisher. "MoviePass: The 'Get Big Fast' Strategy." Harvard Business School Case 719-455, March 2019. (Revised July 2020.)
- 08 Sep 2022
- Book
Gen Xers and Millennials, It’s Time To Lead. Are You Ready?
for Boomers to step aside, and for the new generation to step up,” says George, now an executive fellow at Harvard Business School. “They are the leaders we need.” Many Baby Boomers in the US are rejecting the View Details
Keywords: by Lane Lambert
- 07 Jun 2011
- Working Paper Summaries
The Institutional Logic of Great Global Firms
Keywords: by Rosabeth Moss Kanter
- Article
Thin Political Markets: The Soft Underbelly of Capitalism
By: Karthik Ramanna
"Thin political markets" are the processes through which some of the most complex and critical institutions of our capitalist system are determined—e.g., our accounting-standards infrastructure. In thin political markets, corporate managers are largely... View Details
Keywords: Business And Society; Lobbying; Sustainability; Leadership; Economic Systems; Accounting; Business and Community Relations; Financial Institutions; Business and Government Relations
Ramanna, Karthik. "Thin Political Markets: The Soft Underbelly of Capitalism." California Management Review 57, no. 2 (Winter 2015): 5–19.
- 12 Sep 2023
- Research & Ideas
How Can Financial Advisors Thrive in Shifting Markets? Diversify, Diversify, Diversify
boomers surge into retirement and fintech businesses offer new ways for investors to grow their nest eggs. While revenue from financial planning reached $65 billion in 2021, up 30 percent from 2017, many in the industry are trying to figure out how to market to... View Details
- 28 Jan 2020
- Book
Advanced Leadership Requires More Than Outside-The-Box Thinking
University, where senior and retired executives learn to develop leadership skills in the service of solving large social problems. Many of the examples in the book come from her experience leading that program. Sean Silverthorne: We’re all familiar with the View Details
Keywords: by Sean Silverthorne
- 01 Oct 2021
- Research & Ideas
Dying to Lead: How Reaching the Top Can Kill You Sooner
demands. "What we’re beginning to understand is that life at the top isn’t that easy." The historical study by Harvard Business School Professor Tom Nicholas, who tracked the status and mortality rates of more than 1,000 managers and other employees at View Details
Keywords: by Jay Fitzgerald
- 2019
- Working Paper
Judgment Aggregation in Creative Production: Evidence from the Movie Industry
By: Hong Luo, Jeffrey T. Macher and Michael Wahlen
This paper studies a novel, light-touch approach to aggregate judgment from a large number of industry experts on ideas that they encounter in their normal course of business. Our context is the movie industry, in which customer appeal is difficult to predict and... View Details
Keywords: Judgment Aggregation; Creativity; Film Entertainment; Judgments; Motion Pictures and Video Industry
Luo, Hong, Jeffrey T. Macher, and Michael Wahlen. "Judgment Aggregation in Creative Production: Evidence from the Movie Industry." Harvard Business School Working Paper, No. 19-082, January 2019. (Revised September 2019.)
- June 2020
- Case
Jill Draeger
By: Howard H. Stevenson and Michael J. Roberts
The Jill Draeger case is designed as an introduction to a general course on entrepreneurship. It is appropriate for many levels of students. It attempts to portray the archetype of opportunity-focused, resource-constrained behavior that is the hallmark of... View Details
Keywords: Entrepreneurship; Personal Development and Career; Opportunities; Negotiation; Agreements and Arrangements; Risk Management
Stevenson, Howard H., and Michael J. Roberts. "Jill Draeger." Harvard Business School Brief Case 920-578, June 2020.
- January 2008
- Article
The Five Competitive Forces That Shape Strategy
This article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. In 1979, a young associate professor at Harvard Business School published his first... View Details
Keywords: Profit; Five Forces Framework; Industry Growth; Industry Structures; Business and Government Relations; Competitive Strategy
Porter, Michael E. "The Five Competitive Forces That Shape Strategy." Special Issue on HBS Centennial. Harvard Business Review 86, no. 1 (January 2008): 78–93.
- August 2010 (Revised February 2011)
- Case
Highland Capital Partners: Investing in Cleantech
By: Joseph B. Lassiter III and David Kiron
One day during the summer of 2008, Paul Maeder, co-founder and general partner of Highland Capital Partners (HCP), was walking with his wife around Reykjavik, Iceland, marveling at how clean the city felt and at the widespread use of naturally occurring geothermal... View Details
Keywords: Renewable Energy; Entrepreneurship; Investment; Global Strategy; Environmental Sustainability; Financial Services Industry; Green Technology Industry
Lassiter, Joseph B., III, and David Kiron. "Highland Capital Partners: Investing in Cleantech." Harvard Business School Case 811-009, August 2010. (Revised February 2011.)
- Article
Memory and Representativeness
By: Pedro Bordalo, Katherine Baldiga Coffman, Nicola Gennaioli, Frederik Schwerter and Andrei Shleifer
We explore the idea that judgment by representativeness reflects the workings of episodic memory, especially interference. In a new laboratory experiment on cued recall, participants are shown two groups of images with different distributions of colors. We find that i)... View Details
Bordalo, Pedro, Katherine Baldiga Coffman, Nicola Gennaioli, Frederik Schwerter, and Andrei Shleifer. "Memory and Representativeness." Psychological Review 128, no. 1 (January 2021): 71–85.
- 2008
- Chapter
When Learning and Performance Are at Odds: Confronting the Tension
By: Sara Jean Singer and A. C. Edmondson
This chapter explores complexities of the relationship between learning and performance. We start with the general proposition that learning promotes performance and then describe several challenges for researchers and managers who wish to study or promote learning in... View Details
- 30 May 2023
- Research & Ideas
Can AI Predict Whether Shoppers Would Pick Crest or Colgate?
but large language models like generative pre-trained transformers (GPTs) may allow companies to rely on AI to uncover consumers’ tastes, according to new research from Harvard Business School and Microsoft. Ayelet Israeli, an associate... View Details
Keywords: by Kristen Senz
- October 2021
- Article
Judgment Aggregation in Creative Production: Evidence from the Movie Industry
By: Hong Luo, Jeffrey T. Macher and Michael Wahlen
We study a novel, low-cost approach to aggregating judgment from a large number of industry experts on ideas that they encounter in their normal course of business. Our context is the movie industry, in which customer appeal is difficult to predict and investment costs... View Details
Keywords: Judgment Aggregation; Quality Uncertainty; Creative Industry; Project Evaluation And Selection; Creativity; Film Entertainment; Judgments; Motion Pictures and Video Industry
Luo, Hong, Jeffrey T. Macher, and Michael Wahlen. "Judgment Aggregation in Creative Production: Evidence from the Movie Industry." Management Science 67, no. 10 (October 2021): 6358–6377.
- 09 Oct 2019
- Research & Ideas
For Better Ideas, Bring the Right People to the Brainstorm
moment that launches a powerful idea or brilliant product. Managers can use these insights to form teams that create better ideas. “Much of innovation is premised on the idea that you should talk to other... View Details
Keywords: by Michael Blanding