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  • 21 May 2018
  • HBS Case

How Would You Price One of the World's Great Watches?

premier brands such as Patek Philippe, Audemars Piguet, and Vacheron Constantin. Thomke and coauthor Daniela Beyersdorfer, associate director of the Harvard Business School Europe Research Center, had unfettered access to the usually... View Details
Keywords: by Roberta Holland; Fashion
  • 19 Jul 2011
  • First Look

First Look: July 19

communicate with its chosen target market. It also allows for a rich discussion of the brand image the company needs to portray to leverage success beyond the World Cup event. Purchase this... View Details
Keywords: Sean Silverthorne
  • 13 May 2014
  • First Look

First Look: May 13

eligible for a discount on the purchase price conditional on their achieving the sales targets set by the franchisor. We show that car dealers (franchisees) who exclusively deal in cars of the brand offered by the franchisor receive... View Details
Keywords: Sean Silverthorne
  • 09 Sep 2024
  • HBS Case

McDonald’s and the Post #MeToo Rules of Sex in the Workplace

job and getting banned from serving as an executive or director at any other company for five years. This consensual workplace relationship—forbidden under the iconic fast-food chain’s fraternization policy because of potential conflicts... View Details
Keywords: by Avery Forman; Food & Beverage
  • 24 Apr 2018
  • First Look

First Look at New Research and Ideas, April 24, 2018

fulfillment that uses centralized inventory management. We ask whether, and if so, how, showrooms benefit the two most basic retail objectives: demand generation and operational efficiency. Using quasi-experimental data on showroom openings by WarbyParker.com, the... View Details
Keywords: Sean Silverthorne
  • 08 Dec 2015
  • First Look

December 8, 2015

countries. The book draws on literatures and archives that have previously only been available in Spanish, while the concluding chapter makes use of Harvard Business School's new project known as “Creating Emerging Markets,” which features lengthy interviews with the... View Details
Keywords: Sean Silverthorne
  • 03 Oct 2017
  • First Look

First Look at Research and Ideas, October 3, 2017

brands in emerging markets across the world. In addition to Zalora in Southeast Asia, GFG owned Dafiti in South America, Namshi in the Middle East, Jabong in South Asia, Lamoda in Eastern Europe, and The View Details
Keywords: by Sean Silverthorne
  • 02 Jan 2018
  • First Look

First Look at New Research and Ideas, January 3, 2018

218-001 Bega Cheese: Bidding to Bring Vegemite Back Home In January 2017, the leadership team of Bega Cheese—the Australian dairy company—was considering a bid for Mondelez International’s Australia and New Zealand (ANZ) grocery business, which included several leading... View Details
Keywords: Sean Silverthorne
  • 09 May 2017
  • First Look

New Research and Ideas, May 9

and shifted the iconic institution to respond to digital disruption and a consensus culture. This case examines his efforts to turn Sesame Workshop around. It notes Sesame's storied history and the underlying financial troubles that Dunn... View Details
Keywords: Sean Silverthorne
  • 17 Oct 2006
  • First Look

First Look: October 17, 2006

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=707419 Lenovo: Building a Global Brand Harvard Business School Case 507-014 Announced in December 2004, the $1.75 billion acquisition of IBM's PC division by Lenovo, China's... View Details
Keywords: Sean Silverthorne
  • 15 Oct 2008
  • First Look

First Look: October 15, 2008

Mouse and the Wealthy Elephant Live Happily Ever After? Authors:James E. Austin and Herman B. Leonard Abstract What happens when small iconic socially oriented businesses are acquired by large corporations? Such mergers create significant... View Details
Keywords: Martha Lagace
  • 08 May 2012
  • First Look

First Look: May 8

a large-scale transformation of the iconic department store. Having previously converted the many department stores owned by Macy's to the Macy's names (except Bloomingdale's), Lundgren and his team set out to create a more efficient,... View Details
Keywords: Carmen Nobel
  • 31 Mar 2009
  • First Look

First Look: March 31, 2009

childhood friend Maverick Carter as the CEO. LRMR is tasked with turning James into a global icon as well as helping him reach his personal goal of becoming basketball's first billionaire. In late 2008, James has entered various lucrative... View Details
Keywords: Martha Lagace

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